Amazon Effect: How Did Most Of The Electricity Supplier Experience Come From?

The key to creating B2B business experience similar to that of Amazon is to always consider the issue from the perspective of customers.

If the value you convey to your customers is exactly what they expect to get from the typical B2B online shopping experience and understand what consumers want to get on the website, then you are building a successful B2B business channel in their own way.

Reporters from foreign media recently reported that although many B2B enterprises now provide

But when it comes to consumers, "

(Amazon effect) has set a high threshold for enterprises.

Amazon has set up an online procurement process, and many B2B companies are trying to catch up with Amazon.

Maybe everyone has shopped on Amazon, the product details and prices are all existing, product recommendation is personalized, set according to user purchase records, delivery is usually free, and delivery speed is very fast; from website navigation to purchase operation, the overall user experience is simple and intuitive.

In recent days, Internet Retailer, Oracle and market research company

B2B Andy, an e-commerce analyst at the joint seminar, suggested that the Amazon impact would be more significant. It has put pressure on enterprises to enhance their user experience. Hoar

In fact, 92% of B2B buyers mainly use Amazon to do procurement research, while 82% of buyers say they really buy on Amazon. However, Hoar soon pointed out that these buyers generally buy office supplies and other products, rather than relatively professional products.

But don't forget, B2B buyers often experience Amazon services, so they may expect the same experience when shopping on other B2B platforms.

Amazon recently launched the B2B platform Amazon Business, which is terrible news for many manufacturers and distributors. Some of them have not even invested in the B2B business plan.

For those already investing in the electricity supplier, there is an opportunity to differentiate consumer experience, that is, the better it is with Amazon.

When B2B companies are asked to compare their B2B ecommerce experience to their direct competitors, 46% think their experience will be better and 36% think they are different from their competitors; however, only 20% of them say they are better when they compare their own with Amazon, and 63% think their e-commerce experience is worse than Amazon.