Flower Autumn Autumn: How Does Clothing Store Display Information About Seasonal Change Of Goods?

When the commodity is changing season, the main task of store display is to spread the following three information to customers.

1. the consumption season will change (indicating that customers may need seasonal clothing).

2. brand new products to the store (recommended theme goods Series).

3. consumption trends (fashion styles / fabrics / colors / theme design / style consumption trends) will be popular in the new season.

Commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas undertake different missions in the season changing period, and there is a relationship of undertaking and interaction. Among them, the main purpose of window display is to transmit one-way information, while the display of goods yard is mainly the purchase of customers. If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.

Seasonal changes look at shop windows

Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition. Trend oriented businesses can often transmit seasonal information faster than natural time. The influence of seasonal changes on human basic social behavior has been getting smaller and smaller. However, the season's influence on clothing retailing time is still significant.

Designers and buyers of fashion Brand Company still keep their schedules in season. In the leading fashion companies, brand managers, designers and buyers will still arrange work plans on the basis of seasons. The visual image Department will first consider seasonal time factors in developing visual merchandising plans.

The advance of seasonal display shows that real fashion goods always take the lead in seasonal changes. Soon after the snowy new year, customers can feel the fashion trend of spring fashion in the window of Paris famous shop street. Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season. Taking the natural season as a reference, the preview of the next season's commodity popularity reflects the brand's guiding ability and confidence in the fashion trend, and it will first establish a leading image before the rush hour of the window shopping.

Window changing plants

The design idea of the window changing theme can give priority to the combination of commodity and seasonal properties. The choice of props gives priority to plants that are most sensitive to seasonal changes in nature. The most common plant props are flowers and trees, and because they are small and easy to design and handle, they are more suitable for use in window changing seasons. The use of large arbor props must be changed in order to solve the problem of volume.

On the choice of plant props, the display designers must have some basic knowledge of Botany. For example, what are the flowers with season as the growth cycle? What are the trees? Where are the corresponding areas where the flowers and trees are originated and migrated? Medium.

In the form design of props. Display designers must consider enforceability. Not all natural plants can be presented in a limited display window, but Chen's design wisdom can solve this problem. For small and convenient plants, real props can be used. This is also a good design. For larger size and difficult purchase of plant props, the display window can be changed through artistic simulation conversion.

　 Combination of freight yard and season change

From window to freight yard, customers travel through vision to travel from dream to reality. If the theme of window changing season is full of romanticism, then, for commercial reason, the display of freight yard must focus on realism and highlight the theme of the new season.

The guiding area of the shop and the goods in the background area of the window must be combined with the theme and the theme of the shop window.