What 10 Major Misconceptions Should Be Avoided To Locate Women's Brand Franchised Stores?

For women's clothing stores, a good shop location is always very important for their business, and this problem is not easy for many entrepreneurs, because the scope of the city is very large, there are many places for entrepreneurs to choose, and finding a suitable place in this huge number of places is really not a simple matter. So, first of all, the women's franchisee entrepreneurs should avoid some obvious mistakes and eliminate any bad ones.

　　 Misunderstanding 1: the so-called golden section

The location of the general manufacturer's store is "Fei Feng Shui Bao" is not settled. They believe that the greater the downtown area, the greater the volume of traffic in the business centre, and the higher the consumption. It is hardly known that the expensive rent and competitive pressure in the prime location are not acceptable to the general store.

　　 Misunderstanding 2: ask sales, regardless of image.

Densely populated, many consumers, large consumption... Many franchisees will compete in such a business district. However, this may not bring benefits. In addition to considering the promotion role of store locations to sales volume, we should also evaluate its impact on brand image. To ensure the establishment of brand image, manufacturers should choose the sanitation, cleanliness and beauty of their surroundings and avoid noisy places such as grocery stores, restaurants and machinery repair shops.

　　 Misunderstanding 3: blindly enter the competitive saturation area

Excessive concentration of anything will result in saturation. It seems that several stores are doing a lot of business, and in fact they have reached the saturation point of competition balance. Suddenly a new store was added, the market would exceed the saturation point, and the situation of monks and meatless meat appeared. Some shops began to lose money, and only had a price war.

　 Misunderstanding 4: industry away from business location

Each region has its own different commercial network layout. Which district develops service industry and which area develops IT industry? Every city will have long-term overall planning. Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment.

　 Misunderstanding 5: being confused by traffic volume

The main factor that should be considered when choosing a site for clothing is traffic. But for brand women's discount stores, in addition to taking into account passenger traffic, we should further analyze the effectiveness of passenger flow. The ratio of effective passenger flow in different stores of the same business circle is quite different. It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

　 Misunderstanding 6: lack of awareness of borrowing

It is obviously undesirable to do business in a single way, and it will backfire. Just enough to borrow the potential of the opponent can often play a positive role in promoting sales. If you have McDonald's, you will find KFC. The same is true.

　　 Myth 7: advertising space is thoughtful.

These common advertising props have a significant role to play in the sales of franchised stores. The proper use of these props can play a 42 role. Shops without independent facades naturally lose their independent advertising space, and they lose the space to play their marketing wisdom before the store. Therefore, when choosing the address, understand whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.

　　 Misunderstanding 8: clothing stores should take into account the convenience of customers.

Nowadays, consumers are getting more and more critical. They pay more and more attention to the matching of the property and the improvement of the surrounding environment. A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder. Everything starts with its own convenience. Franchised stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

　　 Misunderstanding 9: do not consider consumption inertia

Although many operators have made great efforts in positioning and business circle analysis, they can only curtail their consumption characteristics because they do not consider the consumption characteristics of consumers. Some audio and air-conditioning stores have entered the newly developed large residential areas because they have seen the huge demand for new homes in the entire business circle. If there is no competition in the business circle, if all the customers need to buy, they can naturally support a store. However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.

　　 Myth 10: future changes in business environment

The investment return period of a franchised store is longer. Once the surrounding environment changes, it will inevitably lead to unrecoverable investment. Generally speaking, the new urban planning, public transport facilities and road conditions will have a profound impact on the business environment. Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change. The location of a store decides success or failure. In order to make a scientific and effective decision, we must fully understand the business intelligence, business layout, municipal planning and consumer purchasing habits. The location of franchised stores must adhere to the principle of "no shortage of goods". It is wise to give up shop planning without finding suitable store locations.