&Otherstories Cooperate With Helena Carlberg To Build Retail Space Laboratory

According to the world clothing shoes and hats net, recently,

The group's &Other Stories founder Sara Hild n-Bengtsson and Helena Carlberg have made a new business together.

They opened a creative studio called Open Studio in Stockholm, Sweden.

And retail creative ideas, target consumers will include artists, startups, and of course global.

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More specifically, it will provide consumers with experience in designing consumer experiences, and be a bridge between "grafting brands and e-commerce entities".

In addition, DDB Design design studio, the former director of design Eva Aggerborg.

"Our goal is to find a suitable brand for them to tell the story of the brand boldly, and to use the sincere way to make the consumers memorable."

Sara Hild e n-Bengtsson said, "consumers want to have a comprehensive understanding of a brand, just like to understand a person."

They want to follow some brands and see brand changes and growth.

If a brand wants to have this attraction, it needs a new level of creativity. "

From left to right: Eva Aggerborg, Helena Carlberg and Sara Hild e n-Bengtsson

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&Other Stories's internal retail space "laboratory"

&Other Stories was founded in 2013.

Previously, Sara Hild n-Bengtsson was the creative director in &Other Stories, while Helena Carlberg was the digital director.

The two of them set rules for aesthetics of &Other Stories, including store design, brand advertising and packaging design.

&Other Stories has always been innovative, especially in the design of retail space.

For example, in its physical shop, you will see wheeled shelves.

In this way, every time the shop displays to be adjusted, "as long as these wheeled display frames are pushed, the shops become more flexible."

In addition, &Other Stories is also very good at making a joint series with different brands and artists, and even selling other brands such as Nike and Vans in a store like a buyer's.

"When we introduced other brands in the store, we had to make a small survey.

We think Nike is very good at making professional training shoes, and they are enthusiastic about cooperation.

We surely can't do what they can do.

Therefore, we selectively sell Nike shoes in Swedish shops.

Sara Hild e n-Bengtsson said.

In fact, Sara Hild n-Bengtsson is the main force of &Other Stories's creativity.

In early years, she graduated from Royal CollegeofArt in London. After that, she worked with Kenzo and Liberty in creative design of Neville Brody design studio, and was best at graphic design.

Before she founded &OtherStories, she worked in H&M until H&M's board invited her to work in &Other Stories.

She then moved around the studio in Paris and Stockholm.

According to her introduction, Paris studios are more concerned about joint design and brand cooperation, while Stockholm studios are more concerned about brand development, and more are working with graphic designers, architects, photographers, stylists, copywriters and artists.

The most interesting thing is that Sara Hild n-Bengtsson also led the team to build an internal retail space in &Other Stories's studio -- a place like a laboratory.

That is to say, all the design and display in the shop of &Other Stories will be tested in this laboratory first.

"We are experimentation with how to build a &Other Stories store there.

We will consider what ideas can be worked out and what are not.

Sara Hild e n-Bengtsson said, "we always send the furniture to the lab first, and then fiddle with different ideas.

Finally, the physical store will be set up according to our experimental results.

The only difference is that in the lab, we will put merchandise.

So, to some extent, we have been studying the flash shop.

After working in &Other Stories for a while, Sara Hild n-Bengtsson believes that there is a lack of creative studios in the market that can provide creativity and connect consumers with brands.

"I once created the whole &Other Stories brand, and now it works pretty well.

But there is a lack of this kind of creative studio in the market.

I wanted to find someone with similar abilities to work together, but I couldn't find it. "

Sara Hild e n-Bengtsson said.

At present, Open Studio is not only working for &Other Stories, but also providing advisory services for H&MGroup.

Open Studio is not only trying to find some beautiful models for the brand, but also to decorate the shops beautifully. At the same time, customers should be kept in mind when they enter the shop. At the same time, they should also consider how to cooperate between the entity store, the electricity supplier, the social media and the flash store.

In addition, due to the rich experience of joint cooperation, Open Studio will also provide suggestions on brand joint names.

"Brands are all keen on the joint series, and they all want to change the way to launch the joint series.

I don't think consumers are tired of this. "

Sara Hild e n-Bengtsson said.

More interesting reports, please pay attention to the world clothing shoes and hats net.