Google And Ivyrevel Have Entered The Fashion Circle.

According to the world clothing and shoe net, this time, Google wants to unite Sweden.

Company Ivyrevel enters

Circle.

In the past two years, the forerunners in the clothing industry have begun to learn from the beauty department, leading the trend of technology + customization.

Now, the first thing to do is to achieve this vision.

Ivyrevel, a young Swedish clothing company, recently announced that it will launch the first AndroidApp of the industry's customizable skirt this year.

Of course, this time also has the help of technology boss Google.

Ivyrevel has been trying to use algorithms and data analysis to make digital customization for consumers, but it has not been realized. Nowadays, with the support of Google, digital innovation in the clothing field becomes much easier.

One is responsible for technology development, the other is for garment production, and both companies specialties in their respective fields.

Google and Ivyrevel cooperation team spent more than a year to develop this data clothing application, users can download this App free of charge on the phone, App embedded a program called CodedCouture to study the user's lifestyle and daily activities.

Open App, the program will track the daily activities of users, see where you normally go, what activities you attend, and analyze the most suitable dressing styles under these scenes.

App only needs to record the user's whereabouts for a week, so you can design a skirt specially designed for you.

You can also adjust the color, material, decoration and outline of the skirt.

It is said that there is no consumption scenario on line. Many times, consumers are not sure whether the clothes they buy are really suitable.

Through analyzing user data, this App provides clothing suitable for all kinds of scenes. Users need not worry at all that the custom made skirt is not suitable for itself.

After confirming the skirt design, you only need to wait for the goods at home. The price of the custom skirt is only 100 dollars (RMB less than 700 yuan).

Google and Ivyrevel enable ordinary people to enjoy a unique custom dress and simplify the customization process.

The appearance of custom clothes seems to eliminate the embarrassment of wearing Zara, UNIQLO street and others.

This App is the first step in the apparel industry. It directly brings customers' personality into the design process through data technology, thus changing the fashion industry.

In the past, luxury brands were custom-made, and consumers needed to rush to Paris to communicate with designers in detail. In the past few months, they spent tens or even millions of dollars, and only a few top designers could live in hold custom style.

This App enables ordinary designers to get data to design and try to make women from all over the world order costumes that are perfectly suited to and reflect their lifestyle.

Today, when the fast fashion brands are declining and consumers' tastes are more critical, digital customization seems to be a direction for the brand. For brands, digital input is not big, and unique, personalized customization is always a gimmick to attract consumers.

For consumers, they also need fresh clothes to stimulate their desire to buy, rather than the fast fashion of discount.

More interesting reports, please pay attention to the world clothing shoes and hats net.