Analysis: The Secret Of Express Delivery

In November 11th,

It has already come to a close.

The whole day's trading volume was 91 billion 217 million yuan shocked the whole world, opening 1 minutes and 12 seconds Trading Volume 1 billion, 12 minutes 28 seconds to break 10 billion, 33 minutes 53 seconds to break 20 billion, "double 11" has not yet been more than half, after hours of 11 hours, the paction volume has exceeded the quota, breaking the 2014 double day trading record.

Some people scoffed at this, because behind the huge volume of trading, people did not know how many people fell into the price trap, but more people enjoyed the empty car after enjoying the empty shopping cart.

For "double 11",

Once said, "double 11" worries him most about logistics.

This coincides with ours.

We are most concerned about when the express will arrive.

But now it seems that all worries are superfluous, and the screen of the past express delivery will not repeat itself.

This year's "double 11", a total of 467 million logistics volume, the entire logistics industry in the absence of a burst warehouse situation, calmly cope with the task of delivery.

During this year's "double 11" period, the total delivery time has been reduced by half in the case of nearly doubled total volume.

Behind the miracle, China Post, "four links, one", "Shun Feng" and "Feng Feng express" and other more than 3000 logistics warehousing companies, and more than 1 million 700 thousand logistics and distribution personnel, 200 aircraft, 230 thousand express vehicles can not be natural, but the real behind the scenes Heroes are probably not rookie networks.

It can be said that the big data and social collaboration mode of the rookie network is a powerful guarantee for the success of the double 11.

The rookie network, founded in 2013, hopes to create a rookie huge logistics business empire through the Skynet and the combination of online big data and offline storage.

This is also considered by the outside world to be another major direction for Ma Yun following Taobao and ants.

Young Chicago rookie is determined to invest 300 billion yuan to build a "China intelligent logistics backbone network (CSN)", so that any commodity through the network can achieve 24 hours nationwide.

24 hours, it sounds strange, it is a joke, first of all, not to say the festival into a temporary parking lot on the highway, only to say that "the East Dumpling King" floats up the sky, how do you break?

Naturally, the Rookies of the rookies are not groundless. First, let's see how they can get rid of Fang Qiu.

The first is to form an interregional network with the government.

For example, the government of the Wuqing District of Tianjin formally signed the contract for the development of e-commerce in North China at the end of 2010, which is now the "rookie Tianjin logistics base".

According to media reports, one of the main tasks of the "ground network" is to build physical storage facilities in the core cities of the country through the "self built + cooperation" approach, and establish its data application platform based on these storage facilities, and share it with the relevant supply chain service providers such as e-commerce enterprises, logistics companies, warehousing enterprises and so on.

At present, such a large first class storage center has 5 locations in North Shang Guang and Chengdu and Wuhan, covering North China, East China, Southern China, southwest and central China, with a total area of 1 million square meters.

This is certainly not enough, so the rookie's plan is to reach the coverage of the 12 node area next, at least the next day of the 50 key cities.

The Skynet corresponding to the ground network is a national one.

Monitoring network.

Up to now, the front-end data system of more than 10 courier companies on Taobao has been fully implemented and docking with rookie.

This will help the rookie help the express company to carry out the overall planning and deployment of pport capacity from the overall level.

With the information provided by Ali based on big data technology, the logistics enterprises can timely allocate the distribution ratio and speed of each logistics company, and its operation speed is greatly improved.

With Skynet and ground net, the rookie can add wings to its wings and fly high.

In a large centralized storage center, all commodities sold by different businesses under the line are centralized. The business is responsible for the pricing of specific products, the disposition of inventory and promotional activities. The management, operation and maintenance of the whole warehouse are unified outsourced to the third party logistics service enterprises, which is responsible for the storage of goods, display and management of goods, sorting and packaging of orders, and finally completed by local distribution companies specializing in local express delivery business.

The role of rookie is to integrate, analyze and excavate the background electricity providers and logistics data, predict which commodities need to be stocked in advance in the next period, and give warehouse management related commodity display suggestions.

In addition to forecasting, it is highly recognized by the industry by tracking the logistics through electronic surface sheets.

Ma Yun said, "double 11" should run for at least 100 years and become a global Festival.

Despite the hype, the actual effect still needs buyers to practice in person.

Tmall "double 11" on the same day micro-blog launched activities "double 11 sun parcel".

So, is your express fast enough?