Shishi Clothing Custom Made Into Fashion Private Custom How To Go To The Market?

With the accumulation of consumer income and the upgrading of consumer demand and the increase of consumer demand for personalized consumption, garment industry's private customization or even advanced customization has come into line with people's attention.

Insiders pointed out that this industry is just emerging. Therefore, in the future, we need to further improve product quality, shape brand personality, introduce mature business mechanism, and increase capital investment to achieve industrial development.

Clothing advanced customization should ensure that the customization ability of the brand can be continuously developed, the standards and processes of customized products reach the recognition of the middle and high-end consumers. Secondly, a professional team in product design and quality control, even quantitative production can still guarantee product quality.

The great emperor group was the earliest private garment manufacturer introduced by Shishi. Not long ago, the emperor's men's clothing caught the opportunity of commercial promotion of "double 11" singles "stripped", launched the wedding dress planning, and called the prospective new people who were preparing to enter the marriage hall to customize their wedding clothes with personalized expression.

Specifically for the preparation of wedding men to provide the groom clothing custom business, the quasi groom can tell the designer about the idea of the dress, designers will come to the volume within 72 hours, the emperor men's clothing promises 360 hours delivery, international high-end fabrics, first-class version.

The person in charge of a garment enterprise said that private customization is actually a measure of tailoring, but a new noun. When the clothing was not produced in mass production, there was a tailor shop everywhere in the street before the 90s of last century, and every garment was tailored according to the size of each person.

"Whether or not the old practice of new terms, today's private custom, its content is absolutely different from twenty or thirty years ago purely tailoring, in addition to more accurate and the use of big data and other modern technology, the most important thing is to consider the private custom business model promotion."

Chen, head of a clothing company, said.

The head of a garment company in Shishi said that he had considered private customization, but whether he could make big money and make money would be profitable.

The person in charge asked such questions: according to the promise of delivery volume and half a month's delivery, how much is the labor cost of designers and production personnel? More than three sets of private customization will be made at most, and what gross profit is it? Is gross profit insufficient enough for labor cost?

This is indeed a problem.

domestic

It has been analyzed by relevant practitioners that after the Internet and big data entry into the industry, a large number of customized start-ups emerged in 2014. They made the concept of customization, and the development speed was particularly fast by means of Internet.

However, at present, the first problem to be solved in garment customization industry is the innovation and expansion of business models. In particular, we must make good use of the current Internet and big data background, which is essentially a source of tourists.

In addition, due to the complexity of

And the longer hand making cycle, some low price private customization, high cost, large input and low output.

This is also why clothing private customization can not flourish rapidly.

"Private customization should go on the advanced customization route.

One is tens of thousands of brands, brand clothing can try to learn.

Mr. Li, a clothing enterprise manager, said.

Mr. Li said that because of the improvement of people's living standard and economic ability, the consumption concept of luxury goods has also changed. The consumer group of advanced customization is no longer confined to entertainment stars and celebrities.

Mr. Wang, a marketing director of Shishi garment enterprise, said: "the significance of advanced custom clothes is mainly to show the strength of brand technology, and the meaning of brand is to enlighten the future trend of fashion, so that some elements can be adjusted to be used in the production of advanced garments, and the customization will be made through the brand influence, customer resources and production capacity, and the customization will be made in garments."