Key To Reduce Exhibition Costs And Enhance Exhibition Effectiveness

< p > China's exhibition industry has experienced more than twenty years of development. As a function of the distribution center of information, more and more people have reached a consensus.

Through the investigation during the exhibition, enterprises can collect information about competitors and customers, and provide the basis for the next development strategy of enterprises.

At the same time, the public can also understand the development of enterprises at home and abroad and acquire a lot of cultural knowledge.

The exhibition, as a platform for exchanging information, requires at least three main roles, namely, group exhibitors, < a href= "//www.sjfzxm.com/news/index_z.asp" > exhibitors < /a >, and other information related to this exhibition.

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< p > first, for < a href= "//www.sjfzxm.com/news/index_z.asp" > group exhibitors < /a >, it has to shoulder the responsibilities of collecting, collating, providing early stage information, managing medium term exhibitions, and summing up exhibitions in the future.

Before the exhibition starts, the exhibitors should collect the necessary information from the exhibitors and other information providers first, then collate and process the information obtained from them, compile them to provide detailed information to the exhibition.

At the same time, it is important for the group exhibitors to design and establish a complete system of exhibition operation to ensure smooth circulation of information.

It should be said that the preliminary work of group exhibitors is the beginning stage of the whole information process, and is also the most important stage in this process.

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< p > secondly, from the point of exhibitors, after deciding to attend an exhibition, we should first make a careful strategic analysis of this activity and identify the expected objectives.

On the basis of macro and micro analysis, the information expected by the enterprises during the exhibition is determined and the expected target of the enterprise is positioned.

During the exhibition, exhibitors will give more information to the exhibitors while giving more information to the exhibitors.

Therefore, under the perfect interest protection mechanism, every subject will not suffer "disaster" because of its own information exposure.

Exhibitors take the initiative to collect the necessary information in the exhibition, closely communicate with the exhibitors and other information providers, increase the amount of information obtained by enterprises, and make the exhibition activities worthwhile.

After the exhibition, the exhibitors arranged and summarized the information and Exhibition results, and compared the expected revenue with the expected target.

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< p > again, for exhibition related information providers, namely, "a href=" //www.sjfzxm.com/news/index_z.asp "supplier" /a, distributors, purchasers, advertisements and similar exhibitions of the same period, they also play a very important role in the display of information gathering and distributing functions in the whole exhibition.

Before the exhibition, they need to provide relevant information to the exhibitors, and express their own interests and requirements, so as to enable their information to enter the exhibition smoothly. When the information is known by exhibitors, they can also understand the information of other competitors.

After the exhibition starts, the information providers also spare no effort to provide various kinds of information to the exhibition, display themselves to exhibitors and gain profits in competition.

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< p > it is important to note that it is unrealistic to provide a reference fee for exhibition, because these costs depend on the size of the booth, the type of exhibition, the venue of the exhibition and many other factors.

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< p > usually, the related expenses of exhibition include: < /p >

< p > - basic expenses (booth rents, energy supply, exhibitors' certificates, parking permits, etc.) < /p >

< p > - booth design cost (creative proposal, planning, lettering, display, picture, slide, logo, decoration and decoration, audio and video support display); < /p >

< p > - cost of booth equipment (furniture, carpets, lights, kitchen equipment cameras, projectors, etc.); < /p >

< p > < a href= "//www.sjfzxm.com/news/index_z.asp" > booth service < /a > cost (visitor reception, installation, reception, interpretation, auxiliary staff, etc.); < /p >

< p > - communication material price (invitation letter, gift, advertising material, product catalogue, advertising fee, postage, news folder, plation, audience's admission ticket, telephone, fax, Internet etc.); < /p >

< p > pportation, logistics and garbage disposal expenses (storage, insurance, pit tax, garbage disposal, etc.) < /p >

< p > - travel, accommodation and hospitality expenses for exhibitors; < /p >

< p > - other expenses (consultation, exhibition market investigation, follow up, training, etc.).

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< p > for new a href= "//www.sjfzxm.com/news/index_z.asp" > exhibitors, /a or small enterprises, joint exhibition with another enterprise is a low cost and high-yield exhibitor.

Especially in overseas exhibitions, two or more than two enterprises jointly rent a booth or participate in government exhibition booths are valuable options for entering the new overseas market.

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