How To Quickly Prepare An Exhibition To Make It Successful.

We all know to take part in one.

It is very hard work, how can we make our hard work get a good harvest in the end? This requires the exhibitors to make a comprehensive preparation before the war. Next, we suggest that the exhibitors should start from these aspects: the selection of exhibits: exhibits are the most important factors for exhibitors to directly impress the observers.

According to incomplete statistics, the attraction of exhibits can account for 39% of the memory factors. Therefore, special attention should be paid to them.

Sample three

:

A) pertinence, pertinence - refers to exhibits that conform to the purpose, policy, nature and content of the exhibition.

B) representativeness, representativeness, that is, exhibits should display the high and new technology, production capacity and characteristics of the industry.

C) uniqueness.

Uniqueness means that exhibits must have their own uniqueness so that they can be distinguished from other similar products.

Display method: exhibits in most cases do not show all their properties, showing all the characteristics, which need to be explained, emphasized and rendered by means of other materials or equipment.

We should consider the participation of visitors at the scene and prepare some samples for free distribution.

All these are to arouse the interest of visitors and increase the customers' desire to buy.

Booth design: from the surface, the task of exhibition design should be beautiful, but in fact, it is not so simple.

The exhibition booth should fully reflect the image of exhibitors and attract visitors' attention.

Therefore, we should also pay attention to the record.

It is necessary to coordinate with the overall trade atmosphere; the booth design is for the sake of setting up exhibits, not to win the competition; the booth design should take into account the public image of exhibitors, and should not be too unconventional; when designing the booth, do not neglect the basic functions of exhibition, conversation, consultation and rest.

Staffing: it is the key to the success of the exhibition.

The staffing of the exhibition booth can be considered from four aspects: according to the nature of the exhibition, the appropriate type or related departments should be selected; the number of personnel should be determined according to the size of the workload; the basic quality of personnel should be emphasized; the training of professional knowledge and the understanding of product performance, such as professional knowledge, product performance, presentation method, etc., should be strengthened.

The exhibition personnel should be flexible in dealing with the characteristics of exhibitors.

If mass consumer goods should focus on establishing brand image and forming affinity among consumers, if they are new products, they should vigorously publicize their differences; if products are ingenious, they should emphasize their technological breakthroughs.

5. customer invitation.

If customers can get rich at the exhibition, of course, it will be unavoidable.

This requires participants not only to wait passively for customers, but also to consciously invite customers to come.

We can invite and attract customers through direct visits, advertising through the media, on-site publicity and distribution of materials.

In short, we must prepare for the rainy day and put the work ahead.