How To Stand Out In The Children'S Wear Exhibition?

Many children's wear enterprises are participating in Children's wear exhibition At that time, they will set the goal of the exhibition as: to show products, show enterprises, make friends with dealers, and finally realize the expansion of the market. However, many enterprises often become a tiger in the process of implementing their real goals.

　　 Be sure to turn the display effect into the winner of sales

The reporter believes that the success of a children's wear exhibition has only one goal, which is to achieve market sales. Only the exhibition that turns the display effect into a winner in sales is a real success.

It seems nonsense to say this. Once you seriously recall your own enterprise Exhibitions Later behaviors, such as missing data collection and lax tracking of interested dealers... such practices are everywhere.

There are many things to do after the exhibition, such as timely evaluation of the exhibition effect; Timely sort out the information of dealers who are interested in products during the exhibition period; Further collect the information of these dealers; Evaluate and grade these dealers; Further communication with dealers matching their own enterprises

In this view, the success of the exhibition may only be the beginning of a more comprehensive marketing campaign.

　　 Complete the overall packaging of products at one time

Since the main character in the children's wear exhibition is children's wear shoes The packaging of such products is particularly important, and it is a comprehensive packaging for children's clothing products. Many enterprises will think narrowly that product packaging is just to make products look good. In fact, a comprehensive exhibition product packaging mainly consists of three aspects.

Product hardware packaging: the external form of the product can enhance the sense of value of the product. Not to mention the products participating in the exhibition. If the hardware packaging is not in place, it will definitely be in the inferior position in the "competition on the same platform" with many products of the same type. Especially in the case of small booth area and complex enterprise product portfolio, how to choose exhibits with more distinctive appearance for display is very critical.

Product software packaging: a complete product requires software packaging. The core value of the product itself is determined by the inherent characteristics of the product, but the extended value of the product can be achieved through flexible packaging. The extended value, like the core value, is also the key to impress dealers and consumers. It can often highlight product differentiation and enhance product value. For example, a good product concept can distinguish other products of the same kind; Advertising materials that are attractive and can fully reflect the characteristics of the product can let dealers and consumers fully understand the product; A good set of words can specifically persuade different types of distributor 。