"Eating Crabs" On Agricultural Product Standards

Rice ripe River Village crab is fat, double claws such as halberd stand green mud. Since ancient times, the taste of river crab is mouth watering, but do you know what kind of big crab is the top?

As a unique aquaculture species in China, crab culture areas are concentrated in Jiangsu, Anhui, Hubei and other provinces. Traditionally, the crab consumption market is mainly in the Yangtze River Delta region, but in recent years, with the development of e-commerce, crab consumption is accelerating to spread to other regions. At the same time, the problem of "standard" in agricultural product sales is becoming increasingly prominent.

On September 13, taking advantage of the golden autumn consumption season of farmers' harvest festival, pinduoduo and Jiangsu Freshwater Fisheries Research Institute officially released the "grading and grading sales Standard for crab products" in the Yangtze River Delta. Based on the existing general rules of the market, new commodity standards were determined for the detection methods, quality evaluation methods, packaging, transportation and storage of hairy crabs.

"The formulation and implementation of this standard aims to provide consumers with a clear basis for quality evaluation." Ge Jiachun, director of germplasm and breeding Department of Jiangsu Freshwater Fisheries Research Institute, said that he hoped to guide the breeding enterprises to pay more attention to the quality of hairy crabs, improve the product quality and brand image, and realize the healthy development of the industry.

The relevant person in charge of pinduoduo said that he hoped to explore more new standards for the source of China's agricultural products through the grading standards for hairy crabs in the Yangtze River Delta, and then help the formation of high-quality and famous brand agricultural products, so that consumers can enjoy clear and reliable quality assurance of agricultural products, and at the same time help farmers get more income.

"Standard" dilemma of crab E-commerce

Among many crabs producing areas in the Yangtze River Delta, Yangcheng Lake in Jiangsu Province is famous for its early and prosperous reputation. However, according to ge Jiachun, director of Jiangsu Freshwater Fisheries Research Institute, consumers' cognition of high-quality and good crabs should not be limited to tradition. Hairy crabs from production areas such as Hongze Lake and Gucheng Lake are also of good quality.

On September 13, Jiangsu Huaian Municipal Bureau of Commerce and pinduoduo launched the first live broadcast of this year's Hongze Lake hairy crab season. Jiang hancong, deputy director of Huaian Municipal Bureau of Commerce, visited pinduoduo studio to promote Hongze Lake hairy crabs for 600000 netizens.

Hairy crabs all over the country are accelerating the development of online markets. According to the sales data of pinduoduo from September to November last year, in addition to Yangcheng Lake, consumers are also used to buying "inexpensive and good crabs" from Hongze Lake, Gucheng Lake and Taihu Lake. Compared with the origin, consumers pay more and more attention to the solid quality of crabs.

In recent years, with the rapid development of online and offline industries in crab market, the competition is becoming more and more fierce. The crabs industry has also appeared chaos such as shoddy, water injection with crab rope, false propaganda, etc., and even forced consumers to fight bravely with merchants. After buying crabs, they have to unload the ropes and weigh them, resulting in all kinds of verbal disputes.

Ge Jiachun said that there are three significant pain points in the crab industry: first, there is no unified specification standard for crab commodity sales, and online sales have the phenomenon of large scale but small scale, which damages the interests of consumers and easily leads to disputes; Secondly, there is no relative uniform standard for the internal quality of crab products, and the price can not be set according to the level in sales, which is prone to vicious competition. Some sellers sell inferior products, which is not conducive to the healthy development of online consumption; Third, some high-quality products can not achieve high-quality and good price on the Internet due to the lack of corresponding grade standards, and the network sales volume is small, which can not give full play to the advantages of network sales.

Some high-quality crab farmers are suffering from this phenomenon. Huaian City Hongze Lake hairy crab farmers Laoyang rent 700 acres of paddy field, professional breeding large specifications of fine hairy crabs. Lao Yang said that raising crabs not only depends on how many catties are raised in one mu of paddy field, but also on how big they are raised. If the specification is large, the benefit will be high. For example, the wholesale price of 300 Jin hairy crabs can be sold for 20000 yuan in large scale, but half of the small size crabs can't be sold, "getting up in the morning and getting busy in the dark.".

More new crab farmers, or those who are still hesitant, all recognize the high added value of high-quality crabs. However, they are all suffering from the lack of uniform industry standards in the hairy crab e-commerce industry, and they are also worried that intensive crab farming can not sell its due value.

From consumers to new farmers, they are eager to have clear commodity standards and reliable market norms to follow.

Standardization of hairy crab

"With the continuous development of agricultural e-commerce, the call for standardization of agricultural products e-commerce is getting higher and higher," explained Xu Mao, director of the Internet agricultural development center of Jiangsu provincial agriculture and rural department, "Because agricultural products are non-standard products, especially hairy crabs, their overall added value is relatively high. If their standards are not unified or the sales standards are slightly different, the rights and interests of consumers will be damaged."

The specification is one of the intuitionistic representations to judge the quality of hairy crabs. Generally, the female and male crab belong to the first class; The female and male crabs are super class. "From the perspective of internal characteristics, the color and cleanliness of crab gills, the color and fullness of hepatopancreas and gonads, the plumpness and sweetness of mature muscles, and the presence of crab oil are all important evaluation indicators," Ge Jiachun said.

In Ge Jiachun's opinion, many consumers' cognition of high-quality and good crabs still stays in the traditional way, and the crabs in Hongze Lake, Gucheng Lake and other high-quality production areas are still unknown. "And when these production areas accelerate the development of online markets, it is necessary to explore online industry standards."

"There are also some problems in the process of industrial upgrading. The classification standards mainly focused on offline circulation are not suitable for online circulation, and the lack of weight is still a common problem, and the postpartum treatment standards are not unified. Each production area and business entity have different treatment methods for crab after fishing, and there is no unified standard. Among them, the temporary cultivation time, transportation time, the number of ice blocks, and so on are different Transportation temperature will not only affect the survival rate, but also the quality of goods. "Ge Jiachun pointed out to the 21st century economic reporter," e-commerce has transformed our life in many fields, and the trend of online is inevitable. At present, the online crabs are accelerating, and it is necessary to explore online industrial standards. "

In order to standardize the hairy crab e-commerce market and unify the industrial standards, in August 2020, under the guidance of the Yangtze River Delta Regional Cooperation Office, Shanghai Agricultural and Rural Committee, Jiangsu agricultural and rural department, Zhejiang agricultural and rural department, and Anhui provincial agricultural and rural department, pinduoduo launched the "Yangtze River Delta hairy crab cloud competition Festival" with the governments of various production areas, hoping to take hairy crabs as the starting point, We will explore the construction of a new production and marketing system and new industry standards.

Yunpin festival also launched the concept of "full weight and two feet" for hairy crabs in the industry for the first time. After the merchants promise to pay enough attention, the two labels will be displayed on the title page and the details page. After receiving the goods, consumers can weigh the crabs after removing the rope. If the loss is higher than the industry standard, that is, the water loss rate is more than 7%, the platform will pay compensation.

In addition, at the cloud spelling Festival, pinduoduo announced that it and Jiangsu Freshwater Fisheries Research Institute had launched the development of "Yangtze River Delta cloud joint hairy crab industry standard". Both sides explored the issue of formulating more industrial standards related to hairy crab e-commerce, analyzed online consumption characteristics, and jointly initiated the formulation of Internet + production and marketing integration standard for hairy crab production areas in Yangtze River Delta, We will help the high-quality and good crabs from the core producing areas to go out of the Yangtze River Delta and to the whole country.

After one year's hard work, the grading standard of hairy crabs in Yangtze River Delta has been officially released at the time of the new crab consumption season.

On September 13, Jiangsu Freshwater Fisheries Research Institute and pinduoduo officially released the "grading and grading standards for river crab commodities" in the Yangtze River Delta. On the basis of the existing general rules of the market, the weight, cleanliness of appearance, integrity of cheats and foots, color and plumpness of hepatopancreas and gonads, muscle plumpness, and nourishing smell of river crabs have been confirmed. According to these standards, river crabs in Yangtze River Delta can be divided into four simple and clear quality grades: super grade, first grade, second grade and third grade.

In addition, new commodity standards have also been established for the detection methods, quality evaluation methods, packaging, transportation and storage of hairy crabs.

Ge Jiachun said that the formulation and implementation of the standard can provide a clear basis for quality evaluation of online and offline crab sales and consumption, realize high quality and good price, guide breeding enterprises and crab farmers to pay more attention to the safety, quality and taste of products, improve product quality and brand image, and finally realize the healthy development of the industry.

The person in charge of pinduoduo said that the establishment of a unified standard is conducive to the realization of optimal cultivation, production and marketing of hairy crabs, driving crab farmers to improve market competitiveness from the source, and ensuring the consumer experience.

Samples of hairy crabs from regional brands of agricultural products

Located in Hongze District of Huai'an City, Hongze Lake is the fourth largest freshwater lake in China. Professor Qian cangwen, a famous crab culture scholar, once said, "Huaihe crab represented by Hongze Lake is one of the north and South males of Chinese mitten crab, and it is the best crab.". At present, the cultivation area of hairy crabs in Hongze district is 85000 mu, and the annual output is expected to be about 8000 tons, of which the proportion of 125g female crab and 175g male crab is more than 70%, and the annual output value is more than 1 billion yuan.

Generally, a hairy crab needs to go through two stages, nearly 600 days, from seedling stage to adult stage. Most of the pond crabs to be put on the market in Hongze area are the seedling base released in April last year. They are transferred to the pond in January and February this year, and mature in September and October. What kind of return can be gained from the efforts in the past two years depends on the sales in the next three months. In the past, the hairy crabs in Hongze mainly relied on more than 300 physical stores to flow to the local market or through the "circle of friends" resources accumulated by crab merchants for many years.

Different from industrial products, the online rate of hairy crabs as agricultural products is still low. According to the relevant data of Jiangsu Freshwater Fisheries Research Institute, as of 2019, the overall market size of hairy crab is about 110 billion yuan, the online scale is only 4 billion yuan, and the penetration rate is only 3.6%.

"The foundation of fresh e-commerce in Hongze is weak. In the past two years, many crab farmers had the willingness and enthusiasm to try e-commerce, but most of them did not go smoothly," said an Zhongda, who does wholesale in Hongze aquatic products market.

However, in the last two years, after the crabs were put on the market, at 6:00 and 8:00 every night, Hongze's local express delivery outlets would have piled up mountains of parcels, and trucks were constantly sending goods out. Anzhongda began to try to sell hairy crabs online last year. This year, in June alone, netizens "put together" more than one million yuan. In a few days' time, the two partners based in Zhejiang and Anhui will return to Hongze to "squat" and jointly face the busy harvest season of hairy crabs.

On September 12, in the early stage of the new season of hairy crabs on the market, pinduoduo held a new crab farmers' training again in Hongze, attracting nearly 100 local farmers and dealers to listen. Ge Jiachun, director of germplasm and breeding Department of Jiangsu Freshwater Fisheries Research Institute, also came to the training site to explain to the crab farmers and businesses on the spot about the selection and breeding of improved varieties of hairy crabs, seedling breeding, breeding technology, quality and safety, grading and grading.

In addition to developing training courses for practitioners of the hairy crab industry, pinduoduo has also opened a green channel for local residents and arranged for operators to connect with each other to help them understand and make good use of the e-commerce platform. According to the person in charge of pinduoduo's training, the platform hopes to help the Yangtze River Delta hairy crab production area to cultivate 100 leading enterprises and 1000 e-commerce businesses in five years, and create an online incremental market of 20 billion yuan.

In addition to hairy crabs, many agricultural products face similar standard problems. "For example, Dandong strawberries on pinduoduo platform are divided into different grades according to the single fruit. 40 grams of strawberries are 3 yuan to 4 yuan more expensive than 20 grams per kilogram. In addition, some famous citrus brands have" variegated fruits "with poor appearance. In the past, they could not find sales channels, but after being separated, they were also welcomed by some consumers with the same taste but favorable price." Zhao Wanping, deputy to the National People's Congress and vice president of the Anhui Academy of Agricultural Sciences, said at the two sessions in 2021.

Ten li Xichou ripe rice fragrance, hibiscus flower hedge falls, bamboo silk is long, hanging Hill fruit hanging green yellow. The birth of grading standards for hairy crabs has opened up a brand-new avenue for e-commerce of agricultural products. In the future, more and more potatoes, tomatoes, sweet potatoes, Daya pears, etc. will have the unified standards recognized by all parties, sell clearly and buy clearly. With the help of e-commerce platform, the barrier free direct connection of "the first kilometer" and the "last kilometer" will be completed, so as to maximize the income of farmers and become an important assistance for Rural Revitalization.