Bonz Brand Story

　　Crafted by Nature, created by BONZ.

It's natural and comfortable with the time.

　　——BONZ

New Zealand, which is famous for its pure natural scenery, is also known as "the country on sheep's back". However, for a long time, there was no local wool clothing brand in New Zealand where sheep were everywhere. Until 1985, the appearance of Bonz filled the "blank on the sheep's back".

Bonz, a low-key national treasure of New Zealand Luxury brands 。 Its name comes from best of New Zealand The first letter of "New Zealand's best". Its flagship store is located in the most prosperous area of Queenstown center in New Zealand. It owns boutique series of women's wear, men's wear, children's wear, accessories and home furnishings. It has opened 12 brand stores in New Zealand and Australia as well as cooperative distributors all over the world. It is also the only high-end Lamb Leather Jacket in New Zealand brand 。

Bonz's global flagship store in Queenstown, New Zealand

The story of the founding of Bonz has been talked about by new Zealanders until now. In the 1980s, Bonnie, the founder of the brand MS Rodwell is also a young woman who is keen on knitting woolen clothes for herself. Her design inspiration comes from the natural life and culture of New Zealand, and also integrates her passion for New Zealand handicrafts. Her unique design and style have also made her a real "it" in the local area Girl’。

　　 Founder of Bonz Ms. Bonnie Rodwell

One day, at Auckland Airport in New Zealand, Bonnie wore her own "work" to see her friend off. All of a sudden, an American tourist approached her and expressed his love for the sweater she was wearing, because he had searched all over New Zealand and Australia and found no such sweater. This little episode not only let Ms. Bonnie see people's love for New Zealand hand knitted sweaters, but also triggered her entrepreneurial enthusiasm.

At the beginning, Ms. Bonnie called on 20 New Zealand traditional knitwear makers to "paint" New Zealand's landscape culture and handmade clothing soul to each wool garment, using wool as the "pigment" and "weaving stick" as the brush. It also made Bonz (bonds) gradually grow into a high-end luxury brand focusing on nature, art and New Zealand handicrafts.

Women craftsmen who were making Bonz hand knitted sweaters in the 1990s

In the past 40 years, Bonz has not only consistently adhered to the concept of high-quality and sustainable high-end manufacturing, but also experienced magnificent growth and transformation. Its craftsman team composed of traditional New Zealand hand-made garment makers has expanded from the initial 20 to 1200. Bonz's clothing is full of New Zealand's persistent craftsmanship from design, production to retail. Today, Bonz's hand knitted sweaters are still needed Craftsman It will take 4-6 weeks to make the product, and three craftsmen will jointly confirm that the quality meets the brand standard before it is finally presented to customers.

Hand knitted sweaters opened the first year of Bonz, and encountered Knight of New Zealand, which also represents the highest level of New Zealand lamb fur production Zealand has established Bonz's status as a national treasure. Knight of with a history of 50 years NZ, hidden in the southernmost city of New Zealand, is the "Royal" garment making team of British Royal Prince Edward and New Zealand Prime Ministers. Because of the same clothing spirit and concept, as well as the high standard requirements for the same technological level, Bonz and knight were promoted With the strong cooperation of NZ, Bonz's products have become the highest standard of New Zealand manufacturing.

　　BONZ( Bonds ）From leather matching to final production, not only the quality of products is strictly controlled in all aspects of production and manufacturing, but each garment is handmade by at least two craftsmen, one is responsible for cutting complex panels, and the other is responsible for sewing products. In addition, each finished product has to go through internal and external double inspection before it is allowed to be packaged and distributed. The garment workers who participate in the production will also sign on the lining as a promise of meaningful quality, which has become the quality benchmark of New Zealand lamb fur clothing.

Each leather garment has a craftsman's signature on the inside

To this day, Bonz still insists on creating clothes that can be worn and collected for life Handmade clothing They are integrated into New Zealand's slow life philosophy. Facing the fashion industry which has been impacted by the concept of fast fashion in the past decade, Bonnie, founder of Bonz, said that if fashion and time are single choice questions, Bonz chooses to stand with time.