Fashion Shenzhen Exhibition: Discover Why All Things Can Be Cloud. Why Do We Have To Participate In Offline Exhibitions?

When people's lives press the restart button, the domestic economy is gradually recovering, and the public has regained vitality and vitality. China's epidemic sniping war ushered in the dawn of hope, but the war faced by the clothing and textile industry is still in hot progress.

The government has introduced various policies to encourage enterprises to resume work and resume production, but most enterprises are still confused and anxious: how can the new products start shooting first guns this year? How can C debut at the postponed exhibition? Should the market be seriously affected by the epidemic situation, the volume of business transactions will be reduced, production plans are delayed and all kinds of uncertainties are still under way?

In view of the above questions, Xiao Zhan Jun will begin to talk with you.

Exhibitors are the most direct springboards for enterprises to occupy the market after the outbreak.

After the big reshuffle of the market, all walks of life have experienced a severe test. For enterprises that are ready for sustained operations, it is urgent to adjust the supply chain resource layout quickly and reach different levels of retail market.

The fashion Shenzhen exhibition, as a professional trade and industry exchange platform for apparel and apparel, is a comprehensive platform for operators to identify, integrate and match market resources. In the 20 years of the deep ploughing industry, the exhibition focuses on the needs of the whole industry chain for R & D, manufacturing, retail operation, talent management and R & D promotion.

The 3 day exhibition, in addition to exhibitors to provide the latest product display opportunities, to help exhibitors to touch up, establish online and offline coverage of the 4 line city retail network; also provide international and domestic dynamics, hit the market pain spot industry exchange platform, help operators to get first-hand market information and pain solution.

Every crisis, pain, also contains tremendous breakthroughs and opportunities for leaps and bounds. Seize the springboard of industry exhibition, together with many industry colleagues, transform the core competitiveness of enterprises into cash flow, transform operator's sense of responsibility and anxiety into a sustainable business strategy.

Offline exhibition, efficient communication and product experience is irreplaceable.

In a special period, everything can be cloudy. Only the line exhibition under the chain of industrial chains can not be replaced by cloud experience. Participating in exhibitions is an important channel to establish contacts. The exhibition has created a highly interactive platform for the flow of people, logistics, information flow and capital flow, which is even more significant for the garment industry.

Exhibitors, face to face direct display of products, convey and interpret design concepts, listen to customers' true feelings; for buyers, efficient communication, matching demand, in procurement can directly recognize clothing profile, material and even wear feeling, these are online channel can not perfectly explain the pain point.

Jedi counterattack firepower to fully meet buyer's purchasing needs

During the epidemic prevention and control period, many garment industry colleagues responded quickly and showed the market keen sense and tough vitality of the clothing people. We should speed up the layout of the line, stabilize the survival of enterprises, actively prepare for the "Kaifeng" offensive under the line, and seize the opportunity of market recovery.

As early as the outbreak of the epidemic, the fashion Shenzhen Exhibition hosted by the online business matching service, to link the emergency supply chain resources and online retail outlets. It also provides a series of lectures for exhibitors in the form of live broadcast, including live broadcast marketing, successful practice and successful cases, 2020 spring and summer trends, and sustainable commercialization.

The fashion Shenzhen exhibition in July, as the first professional exhibition of clothing and accessories after the epidemic, is the return of an industry.

All the colleagues are working hard to prepare and integrate resources for the new exhibition, which will help promote the promotion and business matching of exhibitors. Business matching, the exhibition will be added to the electricity supplier special field, for exhibitors to differentiate online differential platform marketing strategy, to provide solutions for different stages of the choice of e-commerce cooperation mode, matching the selected high-quality live and e-commerce resources.

In terms of publicity and promotion, in the existing industry and fashion media exposure, the exhibitors will have a full range of channel marketing. Exhibitors' brand and product information will be covered through the fashion Shenzhen exhibition from the media matrix, covering a wide range of social media such as double micro, small red book, jitter and collar and so on. For overseas brands exhibitors, the exhibition will be displayed on instagram, Facebook and Twitter.

We are well prepared to help businesses return to the ground in the resurgence of the industry and embrace buyers' one-stop, intense and prudent purchasing needs.

Why Pick fashion Shenzhen exhibition?

Wind and rain travel 20 times to lead the industry development

Since its inception in 2001, the fashion Shenzhen exhibition has been accompanied by the rapid development of China's garment industry and has gone through 20 years of ebb and flow. Experienced export OEM, brand building, original design, cross border integration, digital operation and other stages, accompanied by a large number of sudden growth of local fashion brands, such as Mass Phil, Song Li, Ying, Kai Wen, Lang Dai, and many other representative Chinese fashion companies and brand, shine brilliantly in the domestic and even the world fashion stage.

Today, Shenzhen is one of the most concentrated clothing industry bases in China, with the most complete industrial support and the most significant scale effect. Shenzhen's independent women's clothing brands occupy more than 60% of the market share in the first tier cities. The overall R & D and design level of clothing industry occupies an advanced position in China, and the total economic volume of the whole industry ranks among the top of China's large and medium-sized cities.

The fashion Shenzhen exhibition has been closely linked with the industry. In the past 20 years, the export oriented enterprises have been transformed from 100% OEM to independent brands. In the future, we will continue to explore new ideas for the development of the garment industry, increase the support for independent innovation and creative design of brand enterprises, and boost the sustainable business development of enterprises in the new economic form.

Accurately matching resources to promote commercial landing

Over the past 20 years, more than 1000 brands and designers embark from the fashion Shenzhen exhibition to a more extensive international fashion exhibition. Zhang Xiaoqi, the chairman of the brand Shang Ze international, whose design, research and development and brand sales are integrated, once said at the end of the fashion Shenzhen Exhibition: "from the women's clothing industry, the advanced position of Shenzhen women's clothing is remarkable, leading the Chinese women's clothing to integrate with the world."

Exhibitors' sustainable business success is the purpose and source of the fashion Shenzhen exhibition.

Taking the brand orientation, original products, business landing and trend guidance as the core position, the 2020 fashion Shenzhen exhibition will be upgraded for 2 seasons in one year. The 2 major theme exhibitions of "industrial value chain Exhibition" and "selected brand exhibition" will be carefully divided. Combining static exhibition, fashion show, Pioneer forum, trade and trade matching, design competition, regional industrial theme docking, and other commercial activities, combined with the exhibition synergy effect. It should provide precise resources for different stages of development for enterprises in all aspects of the industrial chain.

In July, the fashion Shenzhen exhibition was held as the first professional clothing and accessories exhibition after the outbreak. All the staff members are making preparations for the trade matching of the exhibition. With the addition of the power providers and new media matrix resources, the promotion and trade matching will be effective.

　　 Deep ploughing big bay area enjoys industrial gathering bonus.

Taking root in Shenzhen, an innovative DNA City, giving priority to urban development orientation, solid industrial foundation, generous support policy, diversified creative culture, and hard working atmosphere, the clothing and apparel industry has made unprecedented commercial vitality.

　　 Deep ploughing big bay area enjoys industrial gathering bonus.

Shenzhen, as the first demonstration area for the development of the big bay area in Guangdong, Hongkong and Macau, contains the huge energy of the cluster of the world's first class cities: the infrastructure conditions of the international 1 Bay Bay area, the coordination and cooperation among the regional cities, the strong policy dividend support, the excellent and sophisticated drainage measures, the priority of the world's digital service coverage, the strong clothing industry cluster, and the beautiful and livable natural environment. According to CCTV news reports, Qu Jian, vice president of the Comprehensive Development Research Institute of China, said that the strategy of Guangdong, Hongkong and Macau, which was announced by the Central Committee before the Central Committee, has shown the concept of innovative high quality and high level development to the whole country. Shenzhen will also become a core engine to promote the development of Guangdong, Hongkong and Macau.

　　 Shenzhen will become the core engine to promote the development of the Bay Area in Guangdong, Hong Kong and Macao.

The booming industry has also benefited from the generous and positive industrial support policy of the Shenzhen government over the years, providing strong backup support for enterprises to settle down and develop. The government of Shenzhen has made useful explorations in the value linkage of fashion industry, fashion brand, fashion culture and fashion consumption. It mainly supports fashion enterprises and social organizations such as fashion, jewelry, clothing accessories, and other fields, so as to solve the demand for funds, talents and headquarters base.

For example, the Shenzhen high quality development action plan for fashion industry (2020-2024 years) promulgated by the general office of the Shenzhen Municipal People's Government in March 9, 2020 (click to understand) has a lot of benefits and benefits. From the perspective of carrying out innovation capability upgrading, fashion industry gathering to international expansion and so on, we should strengthen organization coordination and implement financial funds and financial policy support.

Under the background of historic opportunities in Shenzhen, Hong Kong and Macau, under the strong support and guidance of the industrial policy of the government of Shenzhen, the fashion exhibition will never forget its original intention and create a professional clothing and accessories exhibition on behalf of China's exhibition brand.

The exhibition will continue to base itself on the international perspective, gather high-quality industrial chain resources, provide professional services for the industry to provide business and information exchange platform, help enterprises grasp the opportunities in the global context, achieve sustainable business success, and promote the innovation and development of China's fashion industry in the new economic environment of the world. The exhibition will continue to base itself on the international vision and gather high-quality industrial chain resources.

In 2020, the new exhibition of fashion Shenzhen was scheduled. July Exhibition (July 8-10) Shenzhen Convention and Exhibition Center (Futian District CBD old exhibition hall), October Exhibition (October 28-30) officially entered the world's largest Shenzhen International Convention and Exhibition Center (Baoan District). Together with industry colleagues, we will seize the opportunity of industrial heights and build a global business opportunity based on Shenzhen.

The global discourse power of Chinese fashion is defined by action.