How Can We Sell Tens Of Millions Of Sales Of Live Broadcast Products?

People in the industry jokingly said, "the number of Red Net anchors and MCN agencies has exceeded the number of spectators." MCN agencies continue to enter the game, tear down more and more fierce situation, no front technology under the power of live broadcast live, now the transformation of live goods MCN agency dazzling stone mutual entertainment began to enter the public view.

In January 2020, the net red digital marketing company had no technology to complete tens of millions of yuan A round of financing, investors include BiliBili, Qianhai parent fund and other institutions. In addition to the basic business of the company, funds will also be used for the deep plowing live industry chain, optimizing the net red digital marketing solution, and expanding the live broadcast of MCN.

It is reported that no front technology was founded in 2019, its network red digital marketing MCN agency dazzling stone mutual entertainment and KOL data platform forward to the data and business planning brand wave marketing, business includes MCN and MCN live broadcast. The company signed more than 16000 KOL distributed in B stations, fighting fish, quick hands, jitter, tentacles and other platforms.

01. Can game anchors bring goods?

It is understood that none of the leading technology carriers are mostly hosted by electric games, and most of the fans are fans. Wu Difei, founder of no front technology, said: "the flow of the game anchor is highly sticky, and fans will watch them live for a long time. A large part of the traffic is not yet transformed. This is the advantage of the transformation of the TV anchor."

"The main player of the competition is not taking the goods now. The practice of putting Taobao into the live broadcast of the live broadcast has already appeared, but it was not so popular now." Wu Difei told the billion state power that as early as 2016, the fighting fish had worked with Taobao to join the purchase link in the live room. In 2017, the fighting fish also brought the TV shopping to the platform and launched the online shopping channel "fish Tesco purchase". However, there was no mature commercial realisation mode, and there was no case of live broadcast with goods.

It is understood that none of the first customers of technology are game brands, but today, the brand of their cooperation has expanded from games to entertainment, life, food, beauty, food and digital 3C. According to the different needs of the brand, the cooperation between the front technology anchor and the brand can be divided into three ways: pure brand promotion, goods and promotion, and brand promotion.

"However, the characteristics of the fans are mostly male, age is concentrated after 95 and after 90, so snacks, sports brands, game peripherals, and digital 3C products are the main products of the competition anchor." Wu Difei added.

02. Game master transformation method of carrying goods

"In the early days, the anchors should be aware of the matching of the goods, especially if the anchors want to do this, so we can help the anchor to do it." Wu Difei said frankly that the game anchors have a certain personality, and there are some anchors who care about the fans but do not want to bring the goods. As an institution, they should fully consider the willingness of the anchors and also have an overall training strategy.

According to introducing, in the process of incubator anchor, no front technology will customize different training mechanisms according to the style of anchor.

(1) for the anchors who have strong personal style and many ideas, the company will not provide too many users for the anchor, but provide more traffic and more exposure opportunities. The company will provide more opportunities for the anchor to participate in activities, such as recommending the anchor to participate in the flare and the official activities of the B station.

(2) for better personal conditions, at the same time willing to cooperate with agencies to make personal anchors. No front technology will give anchors certain reference, while at the same time with short videos and other content, the main player will be set up accordingly.

Wu Difei told billions of power, technology, no front technology developed a set of detailed and accurate data backstage products, according to the anchor's fans, age, user portrait and other dimensions to match different resources. During the live broadcast of the anchor, the live heat, barrage and real-time sales situation of each period are rapidly analyzed, and appropriate solutions are adjusted according to the analysis of rapid response. At the same time, no front technology will regularly cooperate with B stations, fighting fish and other platforms in online and offline activities to enhance the influence of anchors.

In May 21st, the anchors and YO brothers in the special sport of fighting fish, the turnover volume of two sports brands of Adidas and PUMA was 3 million, the maximum heat of the broadcast room was 1 million 633 thousand, and the total number of barrage was 524568.

In addition, WF technology has set up its focus on IP incubation, traffic economy and other areas, and has no front capital for private equity funds of 90 or 00 young consumer groups. It provides better content flow, financial support and teamwork for content creators.

03. At the same time, take the fight fish, the secret of B's quick stop.

The idea that no front technology wants to break from the competition is derived from last year. One of the ways is to expand horizontally from platform fish to B station and then to shake hands.

"For example, if I take a fish fight method to do B station is definitely not good, because the B station user attributes are different, the same reason, I take the fast train of thought, to run the B station live is not appropriate." Wu Difei stressed that anchors must be selected according to platform tonal selection.

This is also applicable to the brand side's choice of platform for product delivery.

After the company began to layout the live broadcast of e-commerce, Wu Difei and his team also conducted an analysis and Study on this. For example, B station has successfully broken the loop in the past two years, but there are still many users of "two dimensional" attributes. Many of the male users of fighting fish are fans of game anchors, and they prefer to buy digital 3C products.

And the same is that several platforms are recognized as traffic depressions, and brands are worth trying. In terms of no front technology, the company's business planning team will also be responsible for screening KOL in line with brand tonal in the major platforms.

And the same is that several platforms are recognized as traffic depressions, and brands can be tried.

"From the platform point of view, the competition is coming to an end, which means that the division of scenes has gradually stabilized." Wu Difei predicted that with the industry becoming more standardized and standardized, joining an experienced and regular MCN organization would enable the anchor to gain a larger share of competitive capital in the fierce market competition. Among them, the incubation and incubation of the system, and a series of integrated services such as commercialization and liquidation are the opportunities for MCN.