Why Did Marsha General Store Lose The Chinese Market?

The romance of the Three Kingdoms went back to Gongming for the seventy-sixth time in the last twenty-four years. In the Eastern Han Dynasty, Jianan twenty-four years (A.D. 219), Guan Yu fell to Jingzhou.

The soldiers will only have five or six hundred people, and most of them will be injured. There will be no food and grass in the city.

One day, Zhuge came to see the ceremony, and the tea was finished. Jin said, "I serve Wu Hou's life to advise the general.

Since ancient times, "those who know the current affairs are heroes. The nine counties under this general rule have been occupied by outsiders. There is no food and grass in the wheat city alone, and there is no reinforcements.

Why did the general not listen to Jin's words and return to Wu Hou, not only as he did before, but also to preserve his family's life?

I hope the general will consider it.

Guan Gong's stern attitude was: "I am a warrior of Xie Liang. Fortunately, my lord Liu uncle will treat each other with his hands and feet. How can I turn against my faith and turn against the enemy?

Jade can be broken but not white. Bamboo can be burned but not destroyed. If its body is dead, its name can be hanged in bamboo and silk. "

Zhuge Jin saw no hope of persuaded him, only to repay Sun Quan.

Finally, Sun Quan listened to Lu Meng's suggestion, designed to capture Guan Yu in the place of Lin Ju, and was killed together with his son Guan Ping.

A generation of loyal and loyal ends.

Guan Yun's growing up and his husband's spirit is lament, but in today's eyes, Guan Yu has made a series of management mistakes. If he were not to lose his due vigilance, Jingzhou could not be lost; if it could be adapted to the situation slightly, life would be free from worry.

After thousands of years, despite the rapid development of all kinds of high technology, such failures still make many enterprises "lose the Mai Cheng".

The representative retailer of "British high quality goods"

According to the world clothing shoes and hats net,

Founded in 1884, it is a British retailer and its head office is located in London. Currently, it has more than 1000 stores in 45 countries around the world.

Its business mode is to develop new products, such as function, price and shape.

Demand, and then choose the appropriate production enterprises to develop and production, and finally the retail enterprises use their own trademarks to register new products and sell them in the enterprise.

Relying on high quality, high value products, services and innovative capabilities, Martha has grown rapidly to become one of the UK's most famous and popular brands and crowned the representative retailer of "British high quality goods".

In 2008, Marsha came into the Chinese market with a strong British aristocratic wind, and opened 8 branches.

Unfortunately, Martha has not been able to harvest the desired results in the global market.

The court is deserted, and its reputation is lonely, resulting in serious losses.

Marshal began to reduce its front line.

In November 2016, Martha announced that it would withdraw from the 10 loss of international markets, including the Chinese market, involving 10 stores in Baoshan, Shanghai, Wanda Plaza, Shanghai Jinzhong square, Suzhou Guanqian Street, Qingdao Licang Wanda Plaza, Shanghai Nanjing West Road, Shanghai Shanghai Zhongsheng, Han Han street, Wanda, Al-Futtaim, and the world's ports. At the same time, Hong Kong and Macao shops are also packaged and sold to their franchise partners.

At the beginning of 2018, the Tmall store announced a "close shop" announcement, which meant that the representative retailer of "British high quality goods" had completely withdrawn from China.

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The reason for this is that Guan Yu's talent and arrogant change is the key to Martha's losing of "Mai Cheng".

Proud and arrogant like Guan Yu

With the pride of being praised by Europe for many years, Martha has always been proud of its British management since its entry into the Chinese market.

A staff member reflected that "the replacement of Marsha general store window requires the advice of headquarters.

Translate the outline into English to the UK headquarters and decide whether or not to reply.

The process is very long, but it will not always be answered. "

Due to the arrogant attitude, Martha's localization is seriously insufficient.

The management mode is lagging behind, and the marketing mode and product structure can not keep pace with the development of the Chinese market, resulting in consumers' recognition of their brands in general, or even the brands such as ZARA, H&M and Gap.

This is similar to the former curtain of Guan Yu's loss to Jingzhou.

Guan Yu's first battle in the battle of Jingzhou allowed the army to take the initiative.

In this case, Guan Yu overestimated his own strength. After the song "Wu Xia Meng" sang praises and deeds, Guan Yu could not help exulting himself. He thought his rear area was very safe. He then deployed the whole army to support the northern expedition, causing the rear area to fall into emptiness.

The army of Lu Meng came out and did not fight in the first World War, so he easily took the base of Guan Yu in Jiangling.

Not thinking like Guan Yu

It is closely linked with arrogant things and not thinking about flexibility.

After Marshal's entry into China, it has not done enough research and subdivision of China's consumer groups. It simply sees the Chinese market as a huge rocking opportunity for Qian Shu to move to marshal marshal in China with conservative caution and almost stubborn attitude.

Whether clothing style, style size, shopping mode or settlement mode continue "pure British blood", but can not match the needs of the current Chinese consumers, and in the fast fashion market, China's consumer trends are booming, this old and conservative business philosophy can only make Marsha general merchandise eliminated.

After saying that Guan Yu was captured in the place of Lin Ju, Wu could not bear to kill him, so he advised him to surrender.

Guan Yu disagrees, and scolds and scolds, "blue eyed children, purple bearded rats!" I swear with Liu Huang's Taoyuan garden, swear to support the Han Dynasty, and to be a thief for you to rebel against the Han Dynasty! "Sun Quan's anger, and his book left salty, says that" the old Cao is unable to live without ceremony, which is a curse. If the Lord does not destroy it today, he will be afraid of it. "Sun Quan will cut it down.

As a saying goes, a man's husband can bend his neck.

In the past, Han Xin was humiliation by his wife. He ended up with Xiao He and Zhang Liang as the three heroes in the early Han Dynasty. He was also known as the top three heroes of Han Dynasty with Peng Yue and Ying bu. Sima Qian was sentenced to death by palace instead of life.

On that day, if Guan Yu had to surrender to Zhuge Jin as the next worst plan, he would not wait for uncle Huang to rescue him. Even if he could not, he would give up in front of Wu Hou and put the heroic spirit behind him. After saving his life, he would find a good opportunity to escape and then find a way to serve uncle Huang.

At that time, the people of the world would not laugh at Guan Yu.

Unfortunately, a generation of Zhongliang died like this without thinking, and history was completely rewritten.

Back to Martha, wouldn't it be the same?

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