Sports Industry Is Facing Multiple Weaknesses.

Behind the rapid development of sports consumption and the continuous expansion of the scale, the equipment manufacturing industry as the core of sports has not made corresponding development and effective supply is insufficient. Meanwhile, the contribution of sports consumption to our economy is still low.

Reporter survey found that the current domestic snow and ice rink equipment is still mainly rely on foreign brands, especially high-end products, including the national team, professional teams still rely on imports.

"The snow equipment in Yabuli ski hall is all abroad."

Zhang Qiang, President of Heilongjiang sports industry group, said.

Wang Meng, a Chinese short track speed skater, also said that the shoes used by athletes on ice are foreign brands, and amateurs also use less domestic shoes.

Wang Meng told reporters that after "black dragon skates" went bankrupt, our country has not yet.

Autonomous processing enterprises.

Zhang Qiu, general secretary of black dragon skates Manufacturing Co., Ltd. also said that there were some small workshops from Jilin to Guangdong when the factory was shut down, but they could only make simple ice hockey knives and pattern cutters, mostly OEM and outsourcing.

In addition, Yang Yongsheng, President of Heilongjiang sports school, who has been engaged in sports research and education for many years, told reporters that at present, there is no high-quality talent in China's ice and snow industry.

He said that to a certain extent affected the technical content of domestic sports products.

At the same time, with the continuous improvement of people's living standards, the consumption demand of sports and entertainment such as sports entertainment and health training has gradually increased. However, the effective supply that society can still face is still insufficient: influential local original commercial events are scarce, there are not many places for fitness and leisure, and the consultation of sports brokers is not standardized. There are still a lot of blank in sports scientific research, health management, sports rehabilitation guidance training industry, and urban sports infrastructure facilities are not in place.

The industry believes that all kinds of short boards mean the plasticity of industrial adjustment and many development directions.

As a new, green and sunrise industry, the sports industry has the foundation, the conditions and the potential to turn the shortage of today into the industrial growth point of tomorrow, and even become an important force to promote the coordinated development of the industry.

Yi Jiandong, Dean of the Institute of sports business of the National Development Research Institute of Peking University, said that the current dilemma of China's sports industry needs to solve some basic problems, including: the number and proportion of sports population is limited, the consumption crowd is insufficient, the number of sports venues is insufficient, the government's investment is insufficient, the number of employed population is seriously insufficient, and the quality and structure also have problems.

Specific to sports industry consumption and investment, there are also problems in sports sports service system, professional sports and social sports are not closely linked, independent IP is limited, copyright development is not enough.

According to the industry, the sports culture and sports industry have not been raised to the stage of "life style advocacy". Compared with the highly mature sports culture and sports in the western developed countries, the social function of Chinese sports has not been fully reflected.

The State Sports General Administration issued the "13th Five-Year plan" of sports industry development recently, and proposed that we should adhere to the basic principles of reform leading, market leading, innovation driven and coordinated development, so as to realize the goal that the total scale of sports industry is over 3 trillion yuan, and sports consumption accounts for over 2.5% of per capita disposable income.

Yi Jiandong, Zhang Qiang and many other interviewees indicated that during the "13th Five-Year" period, with the deepening of the structural reform of supply side, the continuous development of technological revolution and industrial pformation, and the gradual implementation of the strategy of "healthy China", China's sports demand will expand from low level, single level to multi-level and diversified. Sports consumption mode will expand from physical consumption to participatory and ornamental consumption, and the sports industry will expand from the pursuit of scale to the improvement of quality and competitiveness, and the sports industry will usher in a major strategic opportunity.

First of all, we must optimize the market environment, cultivate pluralistic subjects, upgrade the level of industry, expand social supply and guide sports consumption, and take competitive performances, fitness and leisure, venue services as key industries.

To push forward the structural reform of supply side in the sports field, we must continue to deepen the reform of the system and unswervingly follow the path of "decentralization, decentralization of government and society, separation of management and operation".

The government departments should sort out the existing organizational structure, division of powers, resource allocation and other elements, open to the society for project competition activities with market acceptance and cultivation ability, mobilize all social forces to participate in the industry shaping, streamline administrative procedures, urge relevant policies to come down, and stimulate industrial vitality.

Secondly, it can be established.

Guiding funds and local sports industry investment funds, promoting the use of government and social capital cooperation mode (PPP), supporting social forces to enter the field of sports industry, and strengthening industry management and improving policy system.

Huang Yaling, a professor and doctoral tutor of Beijing Sport University, said that the recent plan has encouraged the government to lead the market and society into the development of ice and snow sports.

She believes that the success of Shen Dong Ao is an opportunity for China to develop the winter ice and snow project. Taking the government as the leading factor, increasing publicity efforts, popularizing winter projects and creating a good atmosphere will greatly promote the development of winter projects.

Thirdly, we should extend the development path of competitive talents, solve the problems of employment and competitive talent reserve, alleviate the difficulties of retiring and resettlement, and drive a considerable number of people to start their own businesses in the Winter Olympic Games and the ice and snow sports boom.

Domestic Career Academy and relevant universities should increase the relevant professional setup of sports industry, and also provide training and re education for operators and sports enthusiasts through the online education and field training, such as venue operation management, equipment operation and maintenance, school management and so on.

He Wenyi, executive director of the China Sports Industry Research Center of Peking University, believes that the added value of the venues has not been fully developed because the business model is too single.

"The venue is a typical platform based industry. The value of the platform does not depend on the platform. The value of the platform is created by the content. The value of the venue depends on the content, so the operation of the venue must follow.

Content integration.

The problem now is that the business model is too simple. If a venue can design five or six business models, it will attract many people to come.

He said.

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