Rihanna, Who Has Successfully Crossed The Border, Will Take Part In Paris Fashion Week.

Recently, American pop singer and pboundary designer Rihanna confirmed to the American women's Wear Daily that she will launch the 2017 spring Fenty Puma by Rihanna series fashion show in Paris fashion week. According to the schedule, the release date is September 28th.

Rihanna said that it is always her dream to publish the second series of Fenty Puma by Rihanna in the fashion capital of Paris. The themes and concepts of this series are very consistent with the city of Paris.

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Everything can break the record of achievement, behind which Rihanna has enormous social media influence. At present, there are more than 35 million fans in instagram alone, and Rihanna has taken the lead.

Since the creative director, Puma has returned to the right track of development.

Over the past year, Puma's stock price has risen by 35%.

Puma said in a statement that the second series of Fenty Puma by Rihanna will be presented to consumers, fashion media and bloggers in a more unique way.

Puma CEO Bjorn Gulden said earlier that after Rihanna joined, Puma strengthened its influence on the women's sports market. Before that, Puma

The product is almost pitiful, and the growth of this part of the market is obvious.

The release time of the series was originally scheduled for 7:30 p.m. to 8:30 p.m. in Paris time on September 28th, but Rihanna expressed concern that it would affect its participation in the Lemaire and Vionnet brand launches. Therefore, it was decided to advance the conference to September 28th afternoon.

She revealed that the upcoming second series of Fenty Puma by Rihanna combined with Japan.

Mixed with Gothic and other exotic customs, it will introduce a range of sports equipment including wrestling equipment, boxer shorts, robes, sportswear and hoodies and so on.

Fenty Puma by Riihanna launched this year's first series of cooperation in New York, which has been shipped from the United States earlier this month. At present, all the single items, including footwear, clothing and men and women accessories, have arrived at the major retail outlets.

In February, Rihanna beat Kanye to become the most popular designer in New York fashion week. According to Twitter data, Rihanna and Puma FENTY Puma by Rihanna made her the hottest designer in New York fashion week.

As for the reason why the series is named Fenty Puma, she disclosed earlier that it was to mitigate the influence of the name "Rihanna" on consumers, so she chose her surname Fenty to name it.

Rihanna is the most successful partner of Puma. She was awarded the title of creative director in December 2014, when Puma, a Puma controlled by Kai Yun group, signed a three year contract with her.

Her first series attracted many consumers, and the fur shawl for the first time was sold out in less than a day. The fur slippers she designed for Puma, high sports shoes and Creeper sneakers were all sought after by consumers.

As of the second quarter of June 30th, driven by the growth of garment performance, Puma's total sales increased by 7% to 826 million 500 thousand euros, and the growth rate was about 13% under the influence of exchange rate changes. The net profit reached 1 million 600 thousand euros, which had a qualitative leap compared with the 3 million 300 thousand euro loss in the same period last year.

In addition, Puma's operating profit in the quarter has skyrocketed 75.1% and recorded 11 million 900 thousand euros.