Michael Kors Has Become The Most Talked About Brand In Social Media.

There is no doubt that social media is in existence.

During the period, the propaganda function is becoming more and more important.

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Or traditional fashion printing media, almost as a direct and effective channel of interaction with consumers and readers.

The statistics of ListenFirst include Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia. The statistical category involves the number of fans, subscriptions, the total number of official push messages, the number of points, the number of forwarding and the number of searches.

According to ListenFirst's report, Michael Kors has become the most talked about brand in social media in 2017 spring and summer fashion week in New York.

As a fashion brand that embraces social media in the early days, Michael Kors has always been one of the popular brands in social media and Internet search.

During the 2016 spring summer New York women's week week last year, Michael Kors ranked second in social media performance, and the first was Victoria Beckham.

During the fashion week in New York, Michael Kors first launched the first smart watch in September 11th, and organized its release activities in its Soho store. Subsequently, the label "AllAccessKors" promoted on Twitter and Instagram attracted users' attention and forwarded. In September 14th, the 2017 spring and summer women's show showed that Michael Kors still adopted the popular supermodel tactics to attract the attention of the outside world.

The photos of the supermodels smiling by Joan Smalls and Kendall Jenner were also described as the best moments of the show, and they received lots of forwarding and praise.

According to statistics, Michael Kors has received 9 million 600 thousand people's attention and forwarding during the 2017 spring and summer fashion week in New York.

Bella Hadid fell on the Michael Kors show, while some spectators spectators took pictures of their cell phones and sparked controversy on the Internet.

The second place is Victoria Beckham, a total of 4 million 300 thousand people interaction.

Ever since Victoria Beckham started running shows in New York, she and the brand have always been a hot topic in social media.

During the fashion week this year, Victoria Beckham and its Estee Lauder cosmetics group launched a series of cosmetics in its exclusive store in London, winning a lot of attention for the brand. With the extraordinary charm of the Victoria Beckham Star home, the attention of the outside world to Victoria Beckham has always been high. Especially in the Instagram single ranking, Victoria Beckham is the most popular brand in this fashion week in New York.

A brand named Sherri Hill, which designed evening gowns and prom dress, won third places and attracted 3 million 200 thousand people's attention.

At the press conference, Simone Biles and Aly Raisman, who won the championship in Rio Olympic Games, were invited to watch the show. At the same time, the designer also invited the 2015 Miss Universe champion Pia Wurtzbach to take the show.

The appearance of the three female guests caused a sensation on Facebook.

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Us gymnastics Olympic champion Simone Biles (middle) and Aly Raisman (left)

Although Tommy Hilfiger fully promotes the Tommy x Gigi series, its result is only fourth, with a total of 2 million 400 thousand concern.

However, the Tommy Carnival held at pier 16 in Manhattan in September 9th is definitely the highest topic of the day, bringing a total of over 410 thousand comments and forwarding, which is three times the total topic of New York fashion week opening day.

Compared with last year's performance, this Tommy Hilfiger's social media performance has also risen by 36%.

Even though the overall number is not ranked first, Tommy Hilfiger is still a big winner in social media: on the day of the launch, there were 93700 tweets on the show, and in the 24 hours after the event, brand topics continued to rank first, which is rare in New York fashion week with heavy activity every day.

Naturally, the powerful appeal of Gigi Hadid has played a great role. The guests at the conference site, including Tayler Swift, have also created many topics for them.

In addition, the carnival lasted two days. There are not only rich entertainment interactive projects, but also two guerrilla shops selling all the costumes of the Tommy x Gigi series, which has been strongly concerned in social media, and has directly stimulated the sales of the brand's official website and global stores.

The top 6 brands were Banana Republic (2 million 400 thousand), Marc Jacobs (1 million 300 thousand), Carolina Herrera (1 million 260 thousand), Tom Ford (1 million 200 thousand), Ralph Lauren (1 million 100 thousand) and Desigual (940 thousand) respectively.

Through observation, it is easy to find that among the top ten brands, three brands are involved in the buy and sell mode.

Among them, the Tom Ford on the first day of fashion week directly exploded the curiosity of the Internet and social media for the new series and the model.

Coupled with the intimate relationship between Tom Ford and Hollywood celebrities, most spectators in the show are not fashion media but heavy men in entertainment circles.

Due to the fact that the show banned photos from the scene, the photos released after the show quickly obtained 330 thousand comments and forwarding.

Old supermodel Naomi Campbell appeared in Tom Ford 2016 autumn winter series

Because Kanye West's Yeezy did not have any official social accounts, the final brand failed to enter the top ten.