What Are The Reasons Why Prada, Bucherer And Other Brands Are Optimistic About Copenhagen Fashion Week?

As the only Nordic country bordering the European continent, Denmark has repeatedly challenged Italy with its leading position in the gastronomy and home furnishing industry.

It seems to be fashionable now.

After half a century's efforts, Copenhagen

Maturing.

With the continuous emergence of local design talents, overseas fashion brands are gradually eyeing the market.

Prada decided to enter Denmark this fall, and the new store is located.

Downtown Illum department store in Kongens Nytorv.

This flagship store will occupy three floors, one layer is mainly accessories, and two or three are men's and women's wear respectively.

On the opposite side of the shop is LouisVuitton.

Illum department store

Bucherer

Almost at the same time, Swiss watch retailer Bucherer and Italy Food City Eataly will also be fully opened.

The former is located on the first floor, including tigers, OMEGA, Rolex, Cartire and other brands; the latter is on the ground floor, mainly selling all kinds of Italy food and drinks.

"No doubt, this will greatly improve the flow of our department stores."

Illum director of operations JeanetteAaen said that as of now, customers can find C luxury line, Valentino, SalvatoreFerragamo, Balenciaga, SaintLaurent and other luxury brands.

At the beginning of 2000s, MarcJacobs and StellaMcCartney entered Scandinavia peninsula.

In August 2001, HollyGolightly, a luxury buyer's shop, opened in Copenhagen.

You can find RickOwens, DriesVanNoten and ProenzaSchouler in it.

MetteHay, the founder of Danish design brand Hay, once recommended the store in an interview with the New York Times, "the choice of color and pattern is unique".

In 2008, IsabelMarant opened its first independent store in Copenhagen with its local retailer, MNRetail.

Abercrombie&Fitch, popular with young people, entered the Kobmagergade pedestrian street in 2009.

Luxury buyer shop HollyGolightly

In 2005, Danish fashion, known as fur and knitted fabrics, exceeded home design and became the fourth largest export industry.

The inspiring investors have developed the local design brand.

In 2008, Iceland investment group BGPartners bought shares of Metropol50%, a Danish chain brand, and Axel, a Danish private equity fund, bought the local jewellery brand Pandora.

The Copenhagen fashion week, which began in 1968, seems to have started from that time, aiming to become the fifth largest fashion week in the world.

In the same year, the Danish Design Association awarded the first annual award to a fashion designer, J rgenN rgaard.

Danish independent magazine Dansk has also started awarding awards to fashion practitioners.

For local designers, "the crisis encountered in the European and American economies has made people reflect and focus on what has been neglected before," said KarlOskarOlse, co-founder of Danish brand WoodWood.

In his view, there are many fashion items in Copenhagen. There is no need to change too much from T to shops.

Customers do not have to go on a diet to squeeze themselves into beautiful clothes, nor do they have to pay a debt for buying new clothes.

Fashion media and buyers from Paris, London and New York have seen this as a new star in the industry.

After the 2015 autumn and winter fashion week, the editor of MarieLouiseWedelBruun, the Danish edition of Elle, said: "Danish fashion a few years ago is now focusing on functionality. Now it has entered a new era. The clothes look beautiful."

JesseHudnutt, a man in charge of men's clothing at OpeningCeremony, said in a media interview: "there are many brands and exhibitions in Copenhagen, and CIFF (Copenhagen international fashion show) is the most mature one."

Judging from the number of years of establishment, CIFF has entered the twenty-third year, mainly selecting the new generation of the world.

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Chinese designer brand FengChenWang has recently been invited to attend the CIFF men's wear exhibition to showcase the latest 2017 spring and summer series.

FengChenWang2017 spring summer series

Compared with the old fashion capital, the soil is different from that of the old fashions. Local residents regard fashion week as a national movement.

Taxi drivers even carry along the show schedule. Fashion shows are not limited to tents.

Coffee shops, galleries, restaurants may be conference venues.

Peripheral retailers are also enjoying this, and their sales figures soared 10%-100% during the fashion week.