The European Cup Finals Are All Nike

The European Cup final ended early yesterday, Portugal beat France 1-0, but in any case, a person can celebrate the victory before the start.

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Germany lost to France in the semi-final of Euro Cup, Welsh lost to Portugal, basically announced.

No final match - France and Portugal are fighting in Nike suits.

This is the first time that Adidas has missed the European Cup finals in the past thirty years of sports sponsorship. At least one team wore striped logo jerseys.

Two families

Since 90s, Adidas has been playing a leading role in the global soccer market worth 50 billion billion dollars. The German origin has been dominant in Europe. Specifically, it is a single club and team sponsorship agreement, which often amounts to hundreds of millions of dollars.

In the 6 month of 2022, Adidas announced that it would renew its contract with Germany until 2022, and the 4 year contract price would be $300 million.

Although Adidas relies on smashing money to keep the contracts of the old strong teams in Europe, Nike is aggressive in this field.

In the 1997 year of the year, they signed second European teams, Portugal (the first team was Italy), laying the foreshadowing for today's victory. Before that, the Adidas team had won 5 consecutive championships.

Adidas faces competition not only from Nike, but also from the beginning of next season, New Balance will also attack the football market in full. At present, they are sponsored by Premier League giants such as Liverpool, European Union champion Seville, Oporto, Celtics, Storck city and so on.

Among them, the former sponsors of Liverpool and Oporto are ADI and Nike.

Adidas predicts that this year's sales of football products will reach $2 billion 800 million, while Nike still has a gap of $660 million.