ANF Sued GAP Group'S Chief Marketing Officer To Divulge Trade Secrets

Craig Brommers (right one) will be the chief marketing officer of Gap group in July 25th.

In recent years

In the doldrums of retail sales, competition for talent has become more intense, according to US media.

Retailer Abercrombie & Fitch (ANF) is fast fashion.

In January, the group (GPS) took away its former marketing vice president, Craig Brommers, and sued the Gap group for violating the competition prohibition agreement. Craig Brommers, who worked for Abercrombie and Fitch for 3 years, will become the chief marketing officer of the Gap group and formally took office in July 25th.

The lawsuit against Abercrombie & Fitch was submitted to the Franklin court in Ohio last month. According to the lawsuit, Craig Brommers and Gap group are defendants. Craig Brommers is one of Abercrombie and Fitch twelve high income and high compensation executives. He signed a confidentiality agreement with the company, including the agreement on Prohibition of business strife.

Abercrombie & Fitch accused Craig Brommers of violating the prohibition of prohibition of business strife, which prohibits him from working in the 12 months after leaving office. This year, Craig Brommers has received compensation of up to $400 thousand from Abercrombie Fitch Fitch.

The competition prohibition agreement is usually based on protecting the employer's business secrets. According to the company's labor contract and confidentiality agreement, employees are prohibited from engaging in business competition with the original company after leaving the original company, including the establishment of the same business scope as the original company.

Abercrombie & Fitch further refers to Craig Brommers stealing business secrets over a 12 month cycle, which was responsible for developing the Abercrombie & Fitch marketing plan and familiarity with the upcoming product line 12 months in advance.

When he left Craig Brommers, he had been deeply involved in the budget and brand creative plan of the Abercrombie and Fitch2016 for the whole fiscal year, which is the key to the brand Abercrombie Fitch Fitch and Hollister business operation, and will affect the strategy and operation of Abercrombie & Fitch group for a long time.

Abercrombie & Fitch group claims that Craig Brommers and Gap group have made irreparable losses on the brand. According to the nature of the job and Craig Brommers's stealing and providing the value of Gap group's commercial secrets, they are totally intentional and malicious. The Gap group's acquisition of these leaked business machines is illegal competition.

Earlier, Abercrombie and Fitch complained that Craig Brommers's position in the Gap group was very similar to that in his Abercrombie Fitch position.

Abercrombie & Fitch requires the court to regulate the conduct of Brommers, and prohibits him from working or providing assistance to Gap group and his subsidiary or other competing brands directly or indirectly within 12 months after leaving office, and can not use or disclose any commercial confidential information that is exposed to Abercrombie's Fitch & amp; Fitch work for any purpose.

It also asked the court to prevent Gap group from hiring Craig Brommers directly or indirectly within 12 months after the departure of Craig Brommers.

As of press release, Gap group did not comment on the matter.

The Abercrombie & Fitch group and the Gap group, which are poor retail companies in the last quarter, have been affected by the global economic slowdown and the changes in the main shopping patterns of the US. As of the first three months of April 30th, the net operating volume of the Abercrombie & amp; Fitch group dropped from US $709 million 400 thousand last year to US $685 million 500 thousand, or 3.4%, and the group net loss was US $39 million 600 thousand; compared with the previous year, the sales volume of the stores decreased by 4%; according to the brand, Abercrombie Abercrombie & Fitch turnover decreased by 5%, Hollister decreased by 2%.

In terms of personnel changes, the Abercrombie & Fitch group has changed all the blood, including the design director Aaron Levine, who joined the company in June last year, and Lisa Lowman joined the company in May last year as the vice president of Hollister senior design.

In addition, the company has recently appointed Stacia Andersen as the president of Abercrombie & Fitch brand, and Kristin Scrott is the president of Hollister brand.