Carrefour Business In Beijing Fell

Last June, Carrefour first opened its e-commerce business in the Shanghai market.

At the same time, with the help of offline stores, 3 hours of service can be provided to some areas.

Not all stores can afford this function. There are only 6 stores that are connected with the electricity supplier system temporarily, accounting for 1/5 of 30 stores in Shanghai.

The factors that determine whether a store has the conditions include location (located in the center of the city, convenient pportation) and hardware facilities (enough space). Carrefour will open a 200-300 square meter area in the conditions that meet the requirements.

Similarly, Carrefour has selected only 4 stores in Beijing.

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Nearly a year after the opening of the electricity business, Carrefour's e-commerce business has also landed in Beijing.

In fact, as early as in early April, Carrefour, China's electricity supplier director, Kai Kai, revealed at the joint business network conference that Carrefour's electricity business began to test the water in the Beijing market, and the distribution area radiated the whole territory of Beijing. The products were mainly Carrefour stores, including fresh, butter, cheese and so on, which needed cold chain distribution.

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Tang Jianian, President of the China region, introduced that Carrefour's electricity supplier Beijing Railway Station now has 15 thousand SKU, providing 129 yuan free delivery service, and fresh products providing the whole cold chain distribution service.

But the distribution range of fresh goods is limited to 4 stores (Shuangjing store, Malian Road store, four yuan bridge shop and Zhongguancun store) within 3 km circumjacent range, and the commodity of normal temperature can cover the whole territory of Beijing.

In addition to regular online payment, it can also use Carrefour shopping card (Fu card) to pay for payment, but this is limited to the Carrefour online website at the PC end, and the App terminal can not be used.

Last June, Carrefour first opened its e-commerce business in the Shanghai market.

At the same time, with the help of offline stores, 3 hours of service can be provided to some areas.

Not all stores can afford this function, for the time being.

The system opened only 6 stores, accounting for 30 of the 1/5 stores in Shanghai.

The factors that determine whether a store has the conditions include location (located in the center of the city, convenient pportation) and hardware facilities (enough space). Carrefour will open a 200-300 square meter area in the conditions that meet the requirements.

Similarly, Carrefour has selected only 4 stores in Beijing.

In order to drain, Carrefour's electricity supplier may do some advantageous single product activities, but it will not conduct abnormal price war. The possibility of sustained loss is not great. Carrefour will conduct more online and offline promotions, such as the recent red wine festival of Carrefour's stores.

A third party distribution worker responsible for delivering electricity to the Malian Road store in Carrefour, Beijing, told the interface reporter. Because Carrefour's electricity supplier was not available in Beijing soon after its online debut, even if it had 200 full 200 coupons, it had only more than 20 orders per day.

At the same time, as a new form of Easy convenience store, Carrefour also encourages customers to shop.

Carrefour has opened 8 Easy convenience stores in Shanghai and has not yet disclosed Beijing's detailed shop plan.

In terms of delivery timeliness, Carrefour Shanghai has been able to make the order in the morning and deliver the goods home in the afternoon, while the Carrefour business in Beijing can only reach the next day.

A Carrefour employee told the interface reporter that this is because the third party distribution company has not yet been in good condition and is unwilling to make a fast commitment. After running smoothly, it can also be as successful as Shanghai.