The International Light Luxury Brand Is Very Good For Beijing Market.

In the first quarter of the first quarter of this year, Ted Beck, TedBaker, Kate Spade and Leff Moschino (LoveMoschino), including a number of international luxury brands, opened new stores in Beijing, indicating that these brands still valued the Beijing market, according to the Beijing property report released by the commercial real estate service and consulting agency in Beijing in the first quarter of the year in Beijing.

Statistics show that the total retail sales of consumer goods in Beijing increased by only 1% over the first two months of the year, which is far from the 10.2% growth rate of the total retail sales of consumer goods in China. Meanwhile, the growth rate of total retail sales of consumer goods in Beijing in the first two months was 6.8 percentage points lower than that in the same period in 2015.

In the face of such a market consumption situation, why do luxury brands choose to open new stores in Beijing? In this regard, Sun Zutian, deputy director of North China deputy director of the research department of CBD, said in an interview with an international business daily reporter that Beijing's role as a gateway city in China cannot be ignored.

although

The local consumption growth rate is falling, and the growth rate of the whole Chinese consumer market has slowed down. But for the international luxury brands, the Chinese market is still an important market.

"For those luxury brands that have entered the Chinese market earlier, they may slow down the pace of opening stores.

But for the luxury brands who have entered the Chinese market late or have not yet entered the Chinese market, they will still choose the first tier cities such as Beijing and Shanghai.

Sun Zutian believes that this is the promotion of these brands.

Demand.

In the future, the trend of light luxury brands in Beijing, Shanghai and other tier cities will not change.

However, Sun Zutian also pointed out that at present, we can see that

They are upgrading their existing stores to increase their concepts and enhance their consumption experience.

For example, Timberland's Beijing Chaoyang Joy City store upgraded to the world's first shoe concept store; McDonald's Beijing store upgraded to McDonald's smart restaurant; Nike Beijing Chaoyang Joy City store upgraded to Nike's NikeKicksLounge new store.

This shows that all brands are paying attention to consumption experience.

For owners, there must be revolutionary changes in order to raise rents.

Statistics by CB Richard Ellis showed that the overall market vacancy rate remained unchanged at 4.8% last quarter.

Retailers of light luxury brands have steadily expanded.

Light restaurant tenants, such as Rong Xiao hall, Lukang Town, nice to meet you, etc. are also actively expanding in Beijing.

In some shopping centers after the recent adjustment and upgrading to achieve the increase in the rate of entry, it also raised the rental quotas, pushing the average rent of the first floor of the shopping center rose 0.9% to 36.7 yuan per square meter per day.

For the future market trend, Sun Zutian believes that most of the projects will be postponed to the end of the year, and only about 140 thousand square meters will be completed in the next six months.

The entry of new projects will cause a slight fluctuation in the low market vacancy rate, while the market rent will remain stable.

In addition, the retail property rents of Beijing's non core business circle have potential to increase.