Zhang Dayi'S "My Happy Wardrobe" Has Gone All The Way.

In July 2014, Zhang Dayi's "my happy Wardrobe" Taobao shop officially opened.

Unlike many brands, she takes the method of "pushing back the supply chain with the needs of fans", so it is particularly important to investigate the willingness of fans to interact with them.

From the beginning of the buying system to the self built factory production, Zhang Dayi tried to ensure the difference and quality of the products. Perhaps no one could locate her shop style, neither the fame nor the wind, because she picked the money herself, so it might be more appropriate to call it Zhang Dayi's style.

Of course, at the moment, Zhang also sees many shortcomings in her knowledge and comprehensive ability. So though she doesn't like to get up early to hand in her homework, she still wants to continue her study through study: "it's also important inside, and I want to see Dad, shake hands, and want to knock on the clock in America."

She met with the national school flower competition sponsored by Ali, and she was a bit tired after the trip. But in the interview process, she was not mean to smile, just like her shop, "my happy Wardrobe".

First, Ruili magazine models entered the shop, then opened the Taobao store, and caught up with the first dividend when the net red magpie rose.

In the eyes of many people, Zhang Dayi completed the multistage jump in life in just a few years.

In 2015, it was a year of net red economy.

In just a year and a half, Zhang Dayi's micro-blog fans increased from 250 thousand to about 4000000, and the Taobao C store she operated in 2015 was the only one in the net red shop that squeezed into the list of women's clothing categories.

"We did the right thing at the right time, and others felt that they were very cute and the quality of the clothes sold was good," Zhang Dayi concluded.

As early as in 2009, Zhang Dayi was active in the eyes of the public as a model. She once made commercials for famous brands such as Maybelline, GREE high, Coca-Cola and so on. She also appeared in the interior pages of fashion magazines such as Ruili, Mina and Xin Wei.

The experience of the model has laid the foundation for later becoming a net red, no matter whether it is the choice of clothes or the understanding of fashion.

But what many people don't know is that in fact, she just started to enter the industry. She never had a long-term plan at all. She was just "bewitched" by a ticket.

Like many young girls, Zhang Dayi's adolescence also had a crazy history of catching up. She was born in a normal wage earthen family, and she had to pay for her "wayward" star road.

From the beginning of high school, Zhang Da Yi, such as leaflets, etiquette, promotion and other part-time opportunities, will not miss out. Each time part time job can get 100~200 yuan income. She will use the money and fans to join her in order to see the idols and charter cars and send planes. These little actions are a little crazy. Let her wish to see several Korean men's "TVXQ" in Southeast Asia at that time.

But there is some pressure to watch the concert even further.

"Actually, I didn't want to be a model at the beginning. I'm not an overexposed person." but the 2000 yuan pay for an advertisement is really tempting for her at that time, so that she can watch TVXQ's concert.

As a matter of fact, it was discovered by Zhang Da Yi that she did not want to imagine "annoying" as a model. After a while, she gradually got the love of some young girls. At the same time, as she came to contact with more and more international brands, her vision and taste were also improving.

Fans often come to ask where clothes are bought, which makes Zhang Dayi gradually start to think of the idea of recommending his favorite clothes to fans.

Most young women have strong interest in international brands, but the high price often discourages them. Zhang Dayi is thinking about whether these styles can be more "grounded", so as to meet the needs of fans.

In July 2014, Zhang Dayi's "my happy Wardrobe" Taobao shop officially opened.

Unlike many brands, she takes the method of "pushing back the supply chain with the needs of fans", so it is particularly important to investigate the willingness of fans to interact with them.

From the very beginning

Later, when she built her own factory, Zhang Dayi made great efforts to ensure the difference and quality of the products. Perhaps no one could locate her shop style, neither the fame nor the wind, because she picked the money herself, so it might be more appropriate to call it Zhang Dayi's style.

The fans on micro-blog have become the most authentic source of data for Zhang Dayi.

Before launching the new product, it will reach the design type, tailor the fabric and use it as small as the accessories. She will collect the fans' demand first, and get the taste preference and the acceptance of the price according to the quantity and the content of the reviews, so as to push back the supply chain, so that the new products can be more suitable for the market demand.

"A lot of people mistakenly believe that the clothing store owner is used to resell, just doing the intermediary work, but actually our clothes start from a cloth or even a thread," the self-confidence comes from the powerful team behind Zhang Da Yi, such as culvert technology.

Such as Han electric business as the first batch of water users of net red incubator, behind the net red shop, solve the work of "hydropower coal".

The company has its own designers, planner, escort, even workers and factories, and has established cooperative relationship with a factory of a certain scale, realizing the closed loop, to some extent, it provides a guarantee for the stability of product quality.

At the same time, in order to make the product error rate as low as possible, such as culvert, the average age of the employed workers is 10 years or even more than 20 years, and the quality of the fabric suppliers naturally does not necessarily mean that the quality of the products is reduced.

She now spends almost 365 days a year in the process of being hastening: developing new products, taking pictures, writing copywriting, recording videos, and finishing a new round, and then a new round of development has begun again, "properly and properly circulated".

The product work should start 6~9 months earlier. "Want to rest, unless you stop before the two or three quarter, but this is impossible".

about

For example, instant noodles + Lao Gan Ma is the best "life companion". Especially, many people admire the seemingly fun foreign filming process, these two "life partner" has become a pillar of life.

"It takes hours to spin the film, and there is no time to have a good rest."

Zhang Dayi jokes, so now it's too high to make a net red. Besides the good face, good figure and high EQ, it will edit video and repair pictures. It has certain expression and aesthetic power, and physical strength is also an essential condition.

Because of the name, Zhang Dayi's fans naturally formed the nickname "E Cup", and she herself became a "great aunt".

And this intimate nickname highlights the multiple identities of the treasurer, the opinion leader and the personal adviser, who share the "little secret" between the girls.

For net red, how to stick

This is the most important lesson, but in the character of "big aunt", the edges and corners are still straightforward, not smooth enough, and even return to black powder.

However, these distinctive personal performances are precisely the distinctive characteristics of fans.

"No matter when I am a 250 thousand fan or about 4000000 fans, there is a real controversy over a question. I will still go to the theory, of course, if I am wrong, I will apologize."

This is perhaps one of the biggest reasons why Zhang has attracted a great deal of die loyalty powder, facing the fans with the most real character and standing on an equal angle instead of "fully armed".

The trust of the fans has been gained, and Zhang Dayi has also had the identity of a caring elder sister.

Because most of the fans are young women. They include students at school, young people who have just entered society, and small urban white-collar workers. Their problems are diverse, including emotional problems, school registration, career planning and so on. "Many fans are too young to mature three concepts, and your words may affect her whole life". So when answering these questions, Zhang Dayi felt that her responsibilities were great.

From the initial Ma Yun, Liu Qiangdong to later guests, Chen Chen, and so on, with the female becoming the "synonymous" of "defeated" and "chopping hands", similar to Zhang Dayi's rise of the net red economy, they are also becoming a new force of entrepreneurship.

Zhang Dayi answered "yes" without hesitation about whether he was a female entrepreneur.