How Did Ali Double 11 Reach 91 Billion 217 Million?

The seventh double 11 is over.

The artificial Shopping Festival, which Alibaba thought to fill the slack season of November, once again set a record of global online sales.

The sales volume of 91 billion 217 million yuan relates to the businessmen and consumers in 232 countries, and the number of logistics orders exceeds 467 million.

By the way, we also got the bell blessing from the New York Stock Exchange.

In the 24 hours of November 11th last year, Tmall and Taobao sold a total of 571.12 billion yuan of merchandise, so that Alibaba, which had just been listed on the NYSE for less than two months, once again hit the headlines of global media.

This year, double 11, Alibaba has made more preparations.

Alibaba headquarters in Hangzhou has stacked dozens of tents and piles of pillows and red bull.

The Alibaba staff will work here all night to ensure that companies that have experienced stock price fluctuations and investors' doubts can produce another alarming figure in double 11 this year.

And those staff members, who have hung their hearts for the final sales, have already been able to put them down after 11 days, only 11 hours, 54 minutes and minutes. The sales volume of Tmall platform this year exceeds the 57 billion 100 million yuan mark of last year.

If the mobile phone and tablet trading broke four last year, Taobao and Taobao will be successful in pition to mobile terminals tomorrow.

This year's double 11 shows that mobile phones have completely replaced PC and become the core computing device in mass life.

According to Alibaba CEO Zhang Yong's earlier statement, before the double 11 has yet to start, the number of people who are waiting for a party or order online with Taobao Mobile has exceeded 1.3 billion billion.

When the double 11 starts for nearly 34 minutes,

The electricity supplier's turnover reached 20 billion yuan, of which 74% were completed at the mobile terminal.

In the first few minutes, more than 90% sales were created by consumers with mobile phones.

Ali this year.

"Rookie logistics" helps them predict in advance what time and place the first place will happen.

I just don't know what the order was printed out.

Meizu and micro whale are actually brands invested by Ali. In February of this year, Meizu got $650 million in investment, of which 9 came from Alibaba.

The micro whale was in the 8 month of this year, got 2 billion yuan investment from Tencent, Alibaba and Chinese culture.

And those familiar phones, televisions, clothing or home furnishing brands continue to occupy the forefront of the sales of double 11.

The first minute trading volume in 2015 was nearly seven times that of the same period last year.

In the fifth minutes when you think the card is slightly stuck, or even the money can't be paid, Alipay has a historical peak of processing 8.59 pactions per second.

In order to alleviate the pressure of the system and improve the success rate of payment,

Without hesitation, some consumers who have tried "Hua Bai" have directed the new business of "borrowing money to buy, buy and buy".

Finally, in the Alipay paction of 7.1 billion dollars a day, "Hua Bai" accounted for about 60000000, and the success rate was 99.99%.

Chen Huaisheng, operator of ant flower, roughly estimated that ant flower helped improve the overall payment success rate by 2-3%.

And the increase of every percentage point means that it can at least promote consumption of 130 million yuan.

According to the figures provided by the companies during their double 11 activities, the fastest selling company after double 11 this year is no longer the champion millet of last year, but the Meizu.

At 6 minutes and 28 seconds, Meizu reached one hundred million of sales, five minutes faster than millet.

Another one that became popular in double 11 is the micro whale TV that was born for several months.

The company's only "explosive product" sold more than 22 thousand units at the pre-sale stage, which is the first 55 inch TV presale category.

Double 11 opened for 14 minutes, and the first micro whale TV was delivered to Haier by the daily logistics of Tmall, which was also the first logistics order that Tmall delivered on that day.

It's like selling a lot of light down and autumn clothes and trousers every year.

This is the fastest selling shop in Tmall double 11 apparel business this year. The sales of Tmall Nike's official flagship store finished 11 11 days in the first 8 minutes.