How Much Do You Know About The Mutual Gold Data Behind "Double 11"?

Ma Yun said, "double 11" may live longer than Ali.

This sentence remains to be verified by time, but it is certain that the "double 11" not only affects China.

The development of the retail industry, the annual Internet test, has also brought about changes in the entire Internet environment, including data processing, network security, financial services and logistics support.

In November 11th, this originally uneventful day suddenly became a singles day, and then became a Chinese Carnival Shopping Festival.

And entering the seventh year, "double 11" has become a phenomenal product, or even a cultural symbol.

Comparing a data, according to the annual report of Zhong An insurance in 2014, its annual premium income is about 794 million yuan, that is to say, in 2014 only "double 11" one day, Zhong An insurance premium income accounted for 1/8 of the annual premium income.

In addition, the product type of Internet insurance has also been developed from the early account security and reinsurance to the cloud computing insurance, which guarantees the whole purchase process, guarantees the purchase of genuine guarantee insurance for genuine products, and guarantees the purchase of expensive insurance and compensation insurance at affordable prices.

Ma Tao, senior analyst at Analysys think tank, said that now it includes technical support, payment guarantee, consumer finance, SME loans and various innovative insurance launched by the joint insurance company, providing comprehensive and three-dimensional financial support for the "double 11", greatly enhancing the "double 11" consumer experience and releasing the users.

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As at 24 in November 11th, the Alibaba closed at a scale of 91 billion 217 million yuan, compared with 51 billion 700 million yuan last year.

In addition, the flow and trading of other electronic business platforms also showed significant growth on this day. For example, the growth rates of Jingdong, Amazon and vip.com increased by 137.88%, 81.15% and 80.88% respectively.

The prosperity of business is inseparable from the support of finance.

Internet financial services such as consumer loans, data processing, supply chain finance, Internet insurance and so on have also been stimulated by unprecedented vitality.

Take Ali and Jingdong as an example, their Internet Financial Group ant gold service and Jingdong finance also participate in the preparation of "double 11" early.

Take the supply chain finance as an example, the network business bank has provided 9 billion yuan loan for the small and medium-sized sellers of Tmall Taobao, and the Jingdong finance has also released 7 billion 500 million yuan loan to provide the stock to the merchant.

In terms of consumer finance, the number of users of Jingdong ious increased by 800% on the "double 11" day, representing an increase of 500% over the same period.

For the first time in the "double 11" ant flower, the number of payment pactions reached 60 million 480 thousand, accounting for 8.5% of Alipay's total paction volume.

It has to be said that the emergence of "double 11" has indeed stimulated many Internet.

The development has also stimulated the emergence of many innovative products, which is particularly prominent in Internet insurance.

Since last year, various types of Internet insurance hatched on the electronic business platform have been playing a more and more important role in the "double 11". Taking Zhong An insurance as an example, on the day of "double 11", Zhong An's insurance policy exceeded 200 million yuan, and the premium income was more than 128 million yuan.

Last year, the two figures were 150 million yuan and 100 million yuan respectively.