Taiping Bird Double 11 Sales Breakthrough, The Performance Is Very Gratifying.

Ningbo Taiping bird fashion dress Limited by Share Ltd (hereinafter referred to as "Taiping bird") again yesterday double eleven refresh the record.

In this seventh years of double eleven, the five major brands (Taiping bird fashion dress, Taiping bird fashion mens, Lok Ting, MATERIALGIRL, Mini Peace) broke through 383 million yuan sales, compared with last year's (double eleven 2014) single day 260 million turnover, an increase of 47.3% over the same period last year.

This year's performance of maiden brand has been even brightest. Its single day sales exceeded 90 million, an increase of 100% over the same period.

More than 70 consumers participated in 24 hours.

Double eleven carnival, on average sold 14 clothes per second, wireless terminal trading accounted for more than 80%.

When asked about the reasons behind the arrogant achievements, Weng Jianghong, general manager of Taiping bird electric business, used only two words to describe "normal".

In keeping with the normal mind, we constantly pursue innovation, just as the corporate culture expresses: embrace change and yearn for innovation.

2015 double eleven Taiping birds open another new change with the new "four modernizations".

If you look carefully at the parcel list, this year, some eleven users of Taiping bird's men's clothing will find that the package is from the Taiping bird shop which is not far away from it.

Since August this year, Taiping bird has formally tested water O2O, and men's wear shop has become the first pilot, and has participated in this double eleven.

At present, the pilot area has been able to achieve online ordering, matching the system to the nearest user stores, by the store delivery.

This is nearly 20 years of clothing retail enterprises closer to the Internet.

O2O stressed the integration of online and offline businesses. The director of Taiping bird electric business said: "to do O2O, we have to put the front desk, the backstage, and the backstage.

Get through.

This involves a series of problems, such as sharing members, dividing online and offline.

The real O2O relies on people, goods and markets to get through.

People, to meet the needs of the whole channel; goods, synchronous store style; field, Taiping bird more than 3400 physical stores is a good support for O2O.

Through the perfect match of people, goods and fields, we can get close to consumers and provide consumers with a better and more convenient experience.

This year, after the goods were released, most of the orders were co operated with SF EXPRESS, a logistics quality supplier, to ensure that the last mile of the consumers could enjoy the best service.

"In the past, only using the bargaining power of the brand itself, opening the warehouse to consumers at a low price, they could sell well.

And now the domestic and foreign brands are basically integrated online, not a discount.

Online is also returning to the essence of retail. "

Taiping bird electricity supplier official said.

This year's double eleven, Taiping bird in addition to playing the slogan of "not only half off", but really make profits to consumers, but also tailored a series of recreational and cultural activities based on consumer groups.

"JUSTONE" is the marketing theme of this year's men's men's clothes double eleven, and is based on the brand to each of the "each".

It's the only understanding.

During the double eleven period, micro-blog's "JUSTONE" reading volume reached 46 million 90 thousand.

In 2015, Taiping bird first tried cross-border e-commerce business to cooperate with Alibaba platform to sell Chinese fashion clothes to the international market, so that young men and women who love fashion abroad can also feel the fashion attitude of Taiping bird.

While having international fashion elements, Taiping bird also pays great attention to product quality: in the selection of fabrics, especially the demanding Mini Peace children's clothing, Taiping bird chooses to cooperate with the famous cotton supplier COTTON USA (American cotton) to provide consumers with more natural, environmental friendly high-quality American high-end fabrics.

During the double eleven period, the pilot stores have successfully completed the task in an orderly way. By the end of this year, more than 300 men's stores will be connected to O2O.

Next year Lok ting and Mini Peace children's clothing will also gradually access.

If we say double eleven in 2014, it is a challenge for Taiping bird logistics, which cost 500 million for the first time. Then, as one of China's first five-star logistics enterprises in garment industry, Taiping bird logistics has been well prepared.

Thanks to the innovative design concept and design method of Taiping bird logistics "mobile, fragmented, flexible", and continuous innovation of system design, equipment application and operation management, this year's double eleven, China's most advanced garment logistics base has officially demonstrated its speed to the industry: "BELT PICKING MODEL" narrow lane (VNA) forklift automatic navigation optimization system, to achieve the integration of goods in circulation; automatic pmission system with a total length of nearly 2000 meters, realizes the automatic handling of the whole process container; personalized development of logistics information system, realizes the best path automatic matching, greatly improves the efficiency of operation and reduces the error rate.

This year, the highest daily shipments are expected to reach 250 thousand orders. In the face of huge orders growth, the goal of Taiping logistics has not changed, and the shipment is completed in 72 hours.