E-Commerce Mode To Save The Price Of Imported Clothing High Price

In the first half of this year, China Imported garments Sales volume is not high. Some of the importers of clothing business generally say that the poor market demand and low enthusiasm of consumers are the main reasons for the poor sales volume of imported clothing. How to break through the import clothing industry, insiders said that the electricity supplier sales mode will be an effective channel for importing clothing businesses to improve sales volume.

Import clothing business low profitability

Reporters came to several large shopping malls and imports in Beijing. Clothing brand Businessmen talk, ask their sales situation, merchants generally shake their heads, indicating that the situation is not optimistic. "1~6 months this year, our brand clothing sales situation is relatively poor. Our main business is men's trousers, whose products are imported from abroad, and consumers are not enthusiastic about buying western trousers. As businesses feel business is hard to do. Beijing Wangfujing East Xintiandi shopping center, an import male trousers brand salesperson told reporters.

"Compared with the same period last year, the sales performance of our brand is not very optimistic this year. In the past six months, the state has promulgated a series of policies to expand imports, and the price of our brand imported garments has declined. After entering the domestic market, the cost of store rents, labor costs and electricity bills still keeps high, which makes the retail price of our products unable to drop significantly. Therefore, many consumers think that the price of imported clothing is high and they lose interest in buying. An unnamed salesperson of the imported clothing brand counters sighs.

"Discount sales is a good way to improve sales volume, but it is not so ideal from the last six months. From this year's new year's day to the June 1 children's day, we have launched promotional activities for every holiday season. The discount rate is relatively large, but sales volume has not increased significantly, and the amount of consumer purchases has not been enough. Directly affects the quantity of imported goods. In the past two months, our store has a relatively high inventory of imported garments, which has slowed down the speed of imported new garments. " A person in charge of an imported clothing store said.

Consumers are not enthusiastic about buying.

Recently, reporters visited the clothing market, random interviews with consumers, to understand the purchase of imported clothing. "The price of pure imported clothing is very high. I remember when I was in April. Market Looking at an imported dress, the price is more than 4000 yuan. Although it is very beautiful and works well, but the price is too high, it has abandoned the purchase plan. Consumers, Ms Yang said.

"Compared with domestic clothing, the price of imported garments is even high even when it is on sale. I saw an imported brand children's suit during May 1, when the salesperson said it was new, only 10 percent off, and the price was 1200 yuan after the sale, because the price was too high to buy. On the children's day of June 1, I came to the same brand children's clothing counter, and found that the price after discount was still around 1000 yuan, the price was still too high, and finally chose to buy domestic children's clothing. The young mother said to the lady.

"Imported clothing has many advantages, such as fabric comfort, quality and safety, and the design is more fashionable. Most importantly, manufacturers often make great efforts in the details of clothing products, which are more exquisite than those made in China. However, the price of imported clothing is usually higher than that of similar domestic clothing, which is the main reason why many consumers are unacceptable. Ms. Wu, who is shopping for women's clothing in the shopping mall, said Ms. Wu.

E-commerce mode can reduce operating costs

Through visiting market reporters, we know that market demand has become the main factor that restricts the sales volume and import volume of imported garments. The high retail price has a direct impact on consumers' purchasing enthusiasm. Insiders said that in the future, the importing clothing business can reduce the price of goods through the sales channels of electronic business, thereby increasing sales.

The reporter understands, compared with the traditional entity store, the electricity supplier has the advantage of low operating cost, and consumers can save time and labor by buying imported garments through online shopping malls. "We specialize in importing shirts. There are both physical stores and online shops. In contrast, the sales volume of online stores is more, and the price discount of goods is also higher than that of physical stores. Many consumers try to shop through online stores. A shop owner who imports imported shirts said.