UNIQLO Obviously Loves Ma Yun More Than Liu Qiangdong And Milk Tea Sister.

Why did UNIQLO shut down Jingdong flagship store?

In July 20th,

The Jingdong flagship store was closed, and it was only 3 months from April 17th when the two sides announced cooperation.

According to the introduction, UNIQLO Jingdong flagship store has only 1 months in practice.

During the operation period, there are many aspects that need to be further explored and perfected by UNIQLO and Jingdong. Therefore, according to the strategic adjustment of fast marketing group to China's EC (Electronic Commerce) business, and with the consent of Jingdong, it is decided to terminate the current cooperation.

The Jingdong expresses its regret and understanding and is open to future cooperation opportunities.

Jingdong platform

Since its official operation, the official flagship store has successfully won the praise of consumers by combining its quality products with the good shopping experience of Jingdong. The first month sales of the store opened two times that of the expected target, proving the value and advantage of Jingdong platform.

During the period of cooperation, UNIQLO sales doubled, but Jingdong still failed to retain UNIQLO.

Previously, UNIQLO's entry to Jingdong was also seen as a signal that Jingdong tried to catch up with Tmall.

In January 2014, Jingdong launched the "Shang Jingdong" channel, increasing horsepower and Tmall's positive side in the field of clothing.

But at present, cooperation between UNIQLO and Tmall is still hard to break up. Jingdong hopes to build better warehousing and distribution system in cooperation with UNIQLO.

When announcing cooperation, the Jingdong seemed full of sincerity.

For example, the flagship store of Jingdong is identical with other official network flagship stores and entity shops of UNIQLO in terms of commodity type, commodity pricing, promotion mode and so on.

On this basis, Jingdong has opened exclusive warehouses for UNIQLO.

At the cooperation ceremony, Jingdong told the interface reporter that the project of UNIQLO entry started from the end of January this year, and lasted for about 3 months.

Jingdong has customized a series of processes for the entire UNIQLO's warehousing and distribution services.

Because UNIQLO is the first international clothing brand to enter the warehousing system, Jingdong has encountered some difficulties that have not been thought of before, such as warehouse management, UNIQLO has proposed more detailed business batch management needs.

Finally, Jingdong has overcome these problems through the pformation of the system.

Jingdong also intends to cooperate with UNIQLO in warehousing, logistics and distribution to cooperate with other clothing brands.

But these attempts were eventually abandoned by the two sides.

In fact, before the Jingdong, Ali had started a new era with the cooperation with UNIQLO.

After UNIQLO flagship store withdraws from Jingdong, there are only official website and Tmall flagship store on its online channel, and click on the official website of UNIQLO will jump to Tmall, so in fact, online sales of UNIQLO have already been in common with Tmall.

In 2014, Taobao's "double eleven" and UNIQLO ranked fifth on the list of all categories by online sales of 260 million yuan.

No counterpart has been found in Jingdong.

The cooperation between UNIQLO and Tmall began in 2009. UNIQLO was also the first overseas brand to enter Taobao, also known as "Taobao mall". This cooperation has far-reaching implications for both companies.

For Ali, cooperation with UNIQLO opened a new chapter in Tmall's cooperation with overseas brands.

After UNIQLO, Forever21, Gap and other fast fashion brands settled in succession, and Taobao officially entered the era of "big Taobao".

For UNIQLO,

It not only helped UNIQLO develop the online channel for sale in China, not only Tmall flagship store, but also helped UNIQLO build its official website that could be sold online. It also provided a lot of market data for UNIQLO's online market channel sinking, and helped UNIQLO to select more physical stores.

Giving online sales, backstage technology and other issues to Ali, UNIQLO itself will focus more on interaction with consumers, focusing on building every offline store and directly conveying the brand idea to consumers.

"This adjustment will not affect the importance and confidence of UNIQLO on online development.

At present, there is no plan for cooperation with other electronic commerce platforms. "

UNIQLO told interface news.