Domestic Cross-Border Electricity Providers Need To Cross Several Hurdles

Before the establishment of the Shanghai Free Trade Zone, the domestic Amoy market is always in the gray area lacking of policy support and legal supervision. Purchasing platform helps consumers to buy goods. First of all, they should place orders on foreign e-commerce platforms, then send them to overseas collecting points, and then go through customs clearance by pshipment companies. Any problems in any links will cause bad shopping experience to consumers, while purchasing platform requires manpower and energy to coordinate and dredge.

The lack of control capability in the supply chain is the main reason leading to the loss of competitiveness of the purchasing platform. To solve this problem thoroughly, we can only integrate all the links in the supply chain into our own operation system. We should cooperate with the domestic bonded areas, and we can advance the stocking of the hot goods through the big data analysis. After the consumer orders, the goods can be shipped directly from the bonded area. On the one hand, we can reduce the logistics cost. On the one hand, we can control the cost and quality assurance of the goods on the one hand.

When it comes to logistics, it is also a need for cross-border electricity providers.

At present, Ali adopts three modes: overseas direct mail, cargo collection, direct mail and bonded, while Amazon is the two mode of overseas direct mail and bonded.

Logistics for

There are two key points, one is cost, the other is time.

Cost determines the size of profit space. Time determines the shopping experience of consumers. We need to find a balance between the two. At present, the bonded mode is a more appropriate way.

Last but not least

The problem.

After the Alibaba launched its direct mail service in Amazon, it has said that at present, the domestic consumers purchase overseas brands is still a small part of the demand, and the market is not so large.

After the cake grows, the industry competition will naturally appear.

For Ali, who is rich in money, is not afraid of the challenge from his peers, what about a startup company like Amy?

No

No funds can only rely on marketing and brand.

So the first task before honey is to set up a benchmark image in the field of overseas shopping.

The most popular honey Tao is expanding its layout. In addition to putting a series of subway advertisements, it also works with the US outlets to introduce the black Friday shopping Carnival into China.

Ali creates festivals, and honey is introduced into festivals to synchronize the promotional prices of American products.

The promotion intensity of the festival is unprecedented. It is a good opportunity for Chinese consumers to buy "foreign goods" without going abroad.