Transformation From "Small Workshop" To "China'S Famous Knitted Garment City"

At 9 o'clock in October 20, 2014, the New International Expo Center in Shanghai was exorbed, and merchants gathered from all over the country. The entrepreneurs of textile and garment industry from all over the country witnessed the awarding ceremony of "China knitted garment city" in Suiyang District, Shangqiu, Henan.

When Mr. Xu Kunyuan, honorary president of China Textile Industry Federation, handed the plaque and honorary certificate of "China knitted garment city" to Shangqiu vice mayor Jiang Wenyu and Suiyang district mayor Zhu Dongya respectively.

It is not easy to come at this moment, because behind this applause there is a glorious age of seeking change and development in difficult times.

Once "small workshops" are fighting for themselves, without a head.

In 1969, Henan invested 1 million 500 thousand yuan to build a knitted underwear factory in the original Shangqiu County, which is located in the southeast corner of the ancient city.

The former Shangqiu knitting underwear factory has developed into a backbone leading enterprise in the industry. The underwear factory is at its peak, and its products export to more than 20 countries and regions, with an annual export volume of 3 million.

With the adjustment of the national industrial policies and the changes in the market situation, the original Shangqiu knitting underwear factory has implemented the reform of the property right system with the main content of "mother body fission, dispersing breakout, and block revitalization" in order to get rid of the difficulties at that time. The main factory has fission into 13 branches.

This once thriving Shangqiu knitting underwear factory started the process of private contracting and slowly went down the road.

Because of the lag of ideas, many people do not know such things as technology, brand, and intensification.

The entire textile and garment industry in the Suiyang district has been wandering and floating in their own wars and finding a way out.

To sum up, the knitting clothing industry of Suiyang district was faced with many bottlenecks: first, the scale of enterprises was small, and lack of backbone leading enterprises.

Two, the innovation ability is not strong, and the brand construction is obviously lagging behind.

Three, the division of labor within the industry is not clear and structural contradictions are outstanding.

Four, the management level of enterprises is backward and the service system construction is not perfect.

The quality of the managers is uneven. Most of the business owners are backward in management and ideology. The management mode is simple, and no modern corporate system with corporate governance structure has been established. Family management, workshop production, traditional marketing and solidified management are not common.

Five, the degree of informatization of enterprises is not high enough to meet the requirements of short cycle and fast delivery of textile and clothing consumption.

In the aspects of public service platform construction, industry management, industry self-discipline and market supervision, some enterprises have the phenomenon of blind follow up, duplication of production, and the price war of each other, to a certain extent, affect the healthy development of the industry.

How to break the bottleneck of the textile and garment industry in Suiyang District, how to cultivate and expand the "stragglers and soldiers", how to guide and support the healthy development of the textile and garment industry in Suiyang District, and how to revitalize the traditional dominant industries have become a difficult and urgent task for the Suiyang District Committee and the district government.

After investigation, investigation, discussion and demonstration, Suiyang district and district governments have formulated a series of supportive policies.

In order to solve the problem of limited development space in the ancient city, the Suiyang District Committee and the district government plan and build a "knitted garment city" of 900 acres in the industrial cluster area of Suiyang District, and guide the ancient knitted garment entity enterprises to "go out of the ancient city and enter the park" to enhance the scale effect. At present, the first and two phases of the project have been put into use, and more than 90 workshop buildings have been built, and the workshop area is 20 million square meters, and it has been stationed and put into production of 77 knitted garment enterprises.

The Suiyang District Committee and the district government took the development and protection of the ancient city of Shangqiu as an opportunity to start the construction of the three phase of the knitted garment city, so that the knitted apparel industry in Suiyang District realized the magnificent turn from the ancient city to the park, and opened up a vast space for the development of the knitted apparel industry in Suiyang district.

Look at today's support and guidance, and catch up with others in the park.

"Vigorously implementing the brand strategy, relying on the strength of the brand, giving birth to bright spots and leading development," said Zhu Dongya, head of Suiyang district.

A word is spoken.

The Suiyang District Committee and the district government have taken measures to guide and support the policy and escort the knitted garment industry in Suiyang district. They have mainly cultivated the galaxy cotton industry, the Lingyang underwear, the swallow swallow clothing, the gentleman clothing and other famous enterprises, and gradually formed a good situation of catching up with others.

Formulate targeted support policies.

First, give support to projects such as relocation of enterprises, technological pformation, scientific and technological innovation, public service platform and other projects. Priority should be given to the projects of knitted garment enterprises to apply for national and provincial policy support funds.

The two is to exempt enterprises from the "knitted garment city" from three years of standardized factory rental fees, and give full refund to the small and medium-sized enterprises that have applied for the establishment of general taxpayers and apply for inclusion in the directory of Enterprises above Designated Size in three years.

The three is to continuously improve the financing environment of enterprises through venture capital, equipment leasing, SME credit guarantee and other financing modes.

Accelerate the undertaking of industrial pfer.

First, strengthen exchanges and cooperation with the developed areas of knitted garment industry. The Shangqiu municipal government's Joint Provincial Labor and trust office, the China knitwear industry association and the China clothing association organize the enterprises in Zhejiang, Yiwu, Haining, Xiangshan, Guangdong Foshan Zhangcha Town, Dongguan Valley Rao Town, Tianjin, Shijiazhuang, Tianjin and so on every year to investigate in Suiyang District, and hold a thematic docking meeting, and strive to attract greater strength.

Two, we should promote the production and processing of knitted garments and make use of all kinds of economic and trade fairs. We should strive to make up the short board and extend the chain to create a vertical industrial chain for cotton planting, spinning, weaving, dyeing, printing, finishing, embroidery, clothing and sales.

Efforts should be made to promote independent innovation.

One is to promote rational allocation of factors.

We will give priority to the development of weaving in the galaxy, focus on developing printing and dyeing and finishing after Hengda printing and dyeing, focusing on developing the knitted underwear and developing the research and design of small swallow knitted underwear, and guiding the development of small and medium-sized knitted underwear manufacturers around the leading enterprises.

Two is the implementation of independent brand building projects.

We should encourage and guide enterprises to continuously improve their technological level and product quality, and strive to build a brand working mechanism of "government promotion, departmental interaction and enterprise initiative".

In terms of funds and other aspects, it has been inclined to support independent brands such as SIBAO, rain lotus, long time prodigy, and multi Bella.

Give full play to the role of industry organizations.

The Shangqiu knitted underwear chamber of Commerce was set up to give full play to the role of the textile industry association and the chamber of Commerce as a bridge between the government and enterprises, to strengthen the research, planning and management consulting services of the industry development trend, to organize industry research, and to timely reflect the industry situation, problems and aspirations.

We should formulate industry conventions, standardize business practices, strengthen industry self-discipline, and eliminate unfair competition in the industry.

A mutual guarantee organization was established to ease the financial difficulties of enterprises.

Guide enterprises to implement the planning and industrial policies, strictly enforce the industry standards, enhance the overall image, and promote the orderly development of the industry.

With the implementation of a series of supporting policies, the Suiyang district and municipal government jointly launched the "one area exhibition" activities, actively developing the image, building brand and expanding the market for the enterprises.

The so-called "belt" is the Alibaba Shangqiu industrial belt.

Suiyang district has 122 enterprises in Shangqiu industrial belt, covering more than 50 products in 5 industries, with an average daily turnover of over 280 thousand yuan.

Hongyang clothing company, swallow swallow clothing company, and other companies have made obvious economic benefits.

The so-called "one exhibition" is the 2014 China Shangqiu knitting children's Wear Exhibition.

From 18 to 20 April 2014, the Suiyang District Government hosted the first Shangqiu children's wear product fair.

The exhibition has created a new o2o mode of Alibaba (Shangqiu) industrial belt line, and achieved excellent results.

According to statistics, more than 30 thousand people attended the meeting, and signed 403 contracts for purchase and sale.

The amount is 1 billion 982 million yuan, the spot receives the deposit 11 million 260 thousand yuan, the new development dealer 2116.

Future development, high level planning, efforts to create tens of billions of industrial clusters

Today, the foundation of Suiyang knitted underwear industry is relatively deep, its scale is growing gradually, the clusters are basically formed, and the industrial chain is improving day by day. The Suiyang District Commission and the District Government Bureau of industry and Commerce jointly formulated the industrial development plan of Suiyang textile and clothing from 2014 to 2020.

Build a carrier.

Relying on the industrial cluster area in Suiyang district and planning the construction of "Zhongyuan children's knitted garment city" in the form of the Central Park, the plan has been further improved based on the completion of the one or two phase of the project, the docking has been completed, the three phase project has been accelerated, and the infrastructure has been improved so as to provide a platform for the next big industrial development.

Under the overall planning framework of Suiyang industrial agglomeration area, the Central Plains children's knitted garment city has a total planned area of 5 square kilometers, striving to complete the investment of 2 billion yuan before 2015, and the infrastructure is basically sound. Before 2020, 50 projects with fixed assets investment of more than 100 million yuan were completed, and the investment in fixed assets was over 10 billion yuan.

Implementation of the two major

。

The first is to implement the strategy of "famous brand driving".

We should actively introduce famous brand enterprises and integrate existing resources to promote the rapid development of small, medium and micro enterprises.

We should encourage and guide existing enterprises to increase investment in R & D and design, enhance independent research and development capabilities and brand value influence, and push up the level of independent brand creation.

Speed up regional brand building, create "Shangqiu knitted apparel" regional brand, and increase the overall publicity and promotion.

The two is to implement the "characteristic demonstration strategy".

Speed up industrial pformation and upgrading, explore ways, summarize experience and provide demonstration for Revitalizing Traditional Industries and developing sunshine industry.

Improve three abilities.

First, enhance design and manufacturing capabilities.

We should strengthen the docking of enterprises and enterprises, improve the level of equipment and manufacturing technology as soon as possible, and strive to pform from labor-intensive to technology intensive.

Brand enterprises are encouraged to set up design centers and product development centers to continuously enhance R & D design capability.

The two is to enhance the ability of production collaboration.

We should encourage small, medium and small enterprises to take the road of "specialization, specialization, precision and innovation". We should strive to form an industrial system with leading and rational division of labor and all-round development of small and medium-sized enterprises.

Three is to improve marketing capabilities.

We should speed up the pformation of marketing concept, innovate the marketing mode, and actively develop the market.

Enterprises should be encouraged to strengthen sales network construction, scientifically design sales channels, and actively develop new terminal modes such as brand chain stores, exclusive stores and e-commerce.

Construction of four key projects.

First is to build a knitting garment business building.

Invested by the government and completed by the end of 2016.

The two is to build standardized production concentration zones.

The government invested in supporting the construction of enterprises, and built 300 thousand square meters of standardized factory buildings before 2016.

Before 2020, a standardized factory building of 500 thousand square meters was built.

The three is to build warehousing and logistics centers.

Attracting social investment, the storage area was 100 thousand square meters before 2016, and 200 thousand square meters before 2020.

The four is to build wholesale trade market.

Before 2016, its business area was 10 thousand square meters, and it was located in about 500 wholesale and retail businesses. The business area of 30 thousand square meters was completed before 2020, and the number of wholesale and retail enterprises exceeded 1000.

Small plaque contains great wisdom. It represents the full recognition and affirmation of all sectors of society. It embodies the policy guidance and support of the Suiyang District Committee and the district government. It also focuses on the painstaking efforts and sweat of entrepreneurs in Suiyang District, and carries 86 of Suiyang district.