In The East, Change Your Mind.

Others laugh at me too insane, I laugh at others to see it! This is an ideal, stubborn and crazy middle-aged man, so far still living in his own "Utopia" - in the face of the tide of concern, he said, "I shut my shop, what do you mind"; facing the outside world, he made "you don't understand me."

In China, people who can understand me are too few and too few "sigh, even in the face of old questioning, he will jump" you know a fart "indecent words.

But this stubborn middle-aged man has established a "commercial Utopia" by using the rules of conduct which he is not understood and accepted by outsiders, and has achieved great success in the past quite a long time and has become an "alternative" in the Chinese business community.

But the climate is changing and the environment is changing. With the rapid evolution of China's business environment, the friction between the "rule of the East" and the rule of the whole economic environment is becoming more and more serious. In the endless friction, the east side has been led by the east side.

In the face of the interview with Dahe newspaper reporter, he came back to the starting point.

But the name of the new micro-blog is still gone -- gone back to the past! But the elder brother is still unable to walk away. "Back to the past" is a dream. Just like this WeChat named "bad egg" man, he can't do that "bad egg" after all.

At 10:00 on October 21st, @ walked away and went back to a former micro-blog: fat east is not the size of an enterprise.

What he pursued and practiced was a happy lifestyle and way of thinking which advocated individuality and freedom. His example was the humanistic life state and mental state of the developed countries with happiness index, and the related systems and systems surrounding humanization. Such as Denmark, Norway, Switzerland, New Zealand and other countries as targets and models!

Do you see? This is the world in the East, still warm and abrupt as "Utopia"! Between the plump ideal and the bone sense reality, the real businessman tends to give in to the latter.

In the East, his ideal is always plentiful. Even if he is hit hard by the cruel reality, this is probably the "Dongdong" which is called "feelings" beyond the birth field. It is almost all the soft edges of human beings.

To this day, I only hope that when the ideal and reality collide again, I hope he will never feel sad again, and I will not want him to be hurt.

Bless the East!

Fat east to cancel shop plan

Henan fat east Lai Trading Co., Ltd. (hereinafter referred to as "fat east") officially abolished the "bulk shop" plan.

This is the evening of October 19th, Yu Donglai, chairman of the company, told the news during the exclusive interview with Dahe newspaper.

At the same time, he also said that it would no longer contradict the company's continued expansion of its business in the future, but would gradually withdraw from its management and concentrate on making a mental pillar.

"Fat east does not shut up shop". He changed his mind in Donglai.

"Fat east is not closed."

This is the latest decision made by the board of directors in September 30th.

This means that a month ago, Yu Dong Lai said in his micro-blog that "fat east will cut down most of them and only stay in a shop in Times Square in Xuchang", which was officially abolished.

But in September 22nd, he came to the labor Road store in Xuchang.

On the evening of the 21 th, it issued a closed shop order in the East, and went to the store on the 22 day to announce the closure of the business, take photos with the employees, and broadcast live on micro-blog's micro-blog: the building area is 1000 square meters, the staff 95 people, the daily average sales amount is 200 thousand yuan, the consolidated gross profit margin is 23%, and the shutting down is due to the detailed management (the standard of daily hygiene and the working status of employees) is not up to standard.

"That is to say, the two core indicators of daily average sales and gross margin are 1.5 times the average level of domestic counterparts."

The director of the Development Department of a foreign supermarket, Henan company, interprets it.

"Labor shop is preparing for reopening. It is expected to be before the Spring Festival next year."

According to Dong, he has set up an upgrade plan for the store. The cost of hardware investment of a single square meter is about 4000 yuan (the average domestic level is below 2000 yuan), which is a relatively satisfactory account for consumers, employees and themselves.

But in addition to the labor shop, the stores (about 13) had been closed before 2014, and were not in the re opening plan.

Reporters also learned that, after several rounds of communication between the Xinxiang municipal government, Donglai has decided to cancel the "Xinxiang fat east department store" one year later.

After relocating, the store will remain in Xinxiang.

But for the rumored "fat east to Tangyin complex" project, he denied that he had never heard of it.

"Gradually withdraw from operation", in the East called only "spiritual pillar".

For a month, "

turn off

"In the domestic retail business and the Henan economic circle, there is a stir in the market.

On the Internet, there are all sorts of pondering and speculation about the operation of individuals in the East and the "fat east" business. In Xuchang and Xinxiang, there are all kinds of protests from consumers. Recently, some of the former employees made excessive efforts to get high claims and entangled "bad time".

So he deleted all the contents of micro-blog and announced the abandonment of micro-blog, which is the only way for the outside world to communicate with him.

"There is something wrong with my company and I have some friction problems, which is normal."

At the board of directors in October 18th, he has made it clear that in the future, he will gradually let go of the company's daily operations and devote himself to studying the social culture and the spiritual culture of "fat east".

Let's make time to comb out the spirit culture and management technology of Chuang's East, and make it into two books.

This will become a spiritual program for the development of "fat east".

Does this mean that fat east is about to launch a new round of large-scale development?

In the East, he did not give a positive answer, only saying, "in the future, all new stores will have no equity relationship with him."

When it comes to specific development plans and shareholding schemes, it is still only conceived in the East, and no concrete and detailed plan has been formed.

But fat is good and healthy. Its yardstick is never sales.

It is the happy state of all employees' work and life, as well as the satisfaction and reputation of the consumer market.

A comprehensive number of retailers in and outside the province said that since 2013, when the company began to close its stores in batches (about 13), and announced the Tuesday holiday plan, the company's annual sales scale has not been damaged, not less than the previous level in 2013.

"By the impact of the electricity supplier, the cost of property and labor has risen, the profit margin of the national retail industry has plummeted, but the profit margin of most of the stores in eastern China is growing."

The chairman of a retail business in Zhengzhou said that this was the conclusion of early September when he and a retailer in Anhui Hefei came to the east to investigate.

Why do we need to shut up and why not? "In the East", "brother lives for happiness".

Yu Dong came to the point that "making a big fat east" is a mistake.

Because my ability is to bring 1000 or 2000 person team to develop.

But now, when it reaches more than 10 thousand people, it is beyond my control. "

According to the logic of Donglai, first of all, the difficulty of constant upgrading of "to do fine and strong" is becoming more and more difficult.

Perhaps the outsiders (peers and spectators) seem to be in a good position, but they can not meet his requirements; secondly, if the fat east can not be smoothly and effectively upgraded, it will make him feel physically and mentally exhausted, and more frictions with the idea of "happy life" which he has worked hard for 20 years.

"If I can't enjoy" happy life "even in the development of an enterprise, employees will certainly not enjoy it.

So, let's talk about how to bring high quality service to customers and to export "happy life" culture.

In the East, this is the root of his decision to "get rid of the fat east".

Why not?

"I will also be emotional.

When things went wrong, they thought, "no, I quit."

This is a bad place for me. "

In the East.

According to his logic, the fat east he founded was regarded as "alien" in the domestic retail business and even in the industrial and commercial circles.

Because it has no scale expansion plan, strategic layout plan, profit enhancement plan, enterprise development program is very simple: around the "real life, happy life" to complete self development, and then, with the enterprise itself as "benchmarking", through various antennae to the society more convey this spiritual idea.

"If I give up completely, the spirit of" happy life "and the function of spiritual belief in social pmission will probably not continue.

So now let's go hand in hand. "

In the East, at present, fat east is developing and sorting out a new shareholder structure. All employees will be shareholders in the next 3 years.

And from now on, he will go to the fat east's "behind", only with the enterprise's spiritual and cultural level of communication, day-to-day operation, finance has nothing to do with him.