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Datang Textile: Original "Dumbbell Style" Business Mode

2013/10/8 13:20:00 28

enterprise name, Jiangsu Datang < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Technology Co., Ltd. has gone out of a wide open road on the road of spanformation and upgrading. As a textile enterprise, Datang is relying on the dumbbell style business mode to go into battle lightly, and constantly open up the market with the concept of "cultural licensing". Tang Ligang, chairman of Datang textile, said that channel innovation and cultural licensing are the magic weapon for the development of Datang, and will also be a strategy for enterprises to upgrade. 
 as the founder of a textile enterprise, Tang Li Gang realized at the beginning of the enterprise that labor-intensive enterprises with low added value and low threshold would not be able to flee if they did not upgrade at an early date. How to get rid of such a fate? Datang textile creates a dumbbell style business model. "Dumbbell" business mode, "two big, small in the middle", Datang textile manpower and financial resources to focus on the sales channel and R & D design of the "two ends", and in the middle of the production link is outsourcing. 
 in terms of product development, Datang textile has built up the core technology team, and has made special labor protection < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Design and testing center production license. In collaboration with Jiangnan University and Beijing Institute Of Fashion Technology, we have co operated with the research team of the Chinese Academy of textile science, and applied many functional technologies to home textiles, professional clothing, cashmere sweaters, silk and other products, providing good support for product upgrading. In terms of the sales network, Datang textile has begun to operate on the basis of direct outlets and franchised stores. In addition, we have developed many innovative theme shops: wedding series stores, children's (student) bedding stores and office franchisees. For the production link in the middle, Datang textile is outsourced to manufacturing enterprises with higher manufacturing level. 
 If "dumbbell type" marketing mode is "watch", then the "cultural licensing" business philosophy is Datang textile spanformation and upgrading of the "Li". The dumbbell style marketing mode requires enterprises to have a unique brand shape. Tang Ligang said that giving the brand culture, culture will give the brand a long lasting innovation and competitiveness. Datang textile specially invited "Datang Song Fei" starred Luyao Wang to Hong Kong to publicize the "Datang Princess" brand. When the CCTV hit TV drama "Jian Zhen east crossing", Datang textile seized the opportunity to publicize the Datang culture and take the opportunity to publicize the Datang brand. The fertile soil of Tang culture and the mode of Tang culture gave a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" inspiration. Professional, characteristic and multi theme products are smart and smart. In different seasons, Datang will develop new products suitable for different consumers with innovative, environment-friendly, multi-functional and cultural design concepts. The new home textiles product designed by Datang company has been awarded every year in the "China International Home Textiles Design Competition". The company's career < a target= "_blank" href= "//www.sjfzxm.com/" > Fashion Designer < /a > won the award of excellence in the National Women's post innovation skills competition.