Fur Industry Export Growth Rate Showed A Downward Trend.

Zhang Shuhua, the honorary chairman of China's < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > Association, executive chairman of fur Specialized Committee, introduced the development status of fur industry in China, and the market operation in 2011 and 2012.

She pointed out that the export growth rate of fur industry in China showed a declining trend, but the domestic market demand is making up for the shortage of foreign market sales. It is estimated that the domestic market will continue to be the growth period of fur industry in the next few years.

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< p > Zhu Renyong, honorary chairman of China Leather Association fur Specialized Committee, introduced the development experience of fur animal breeding industry abroad.

He first summed up the overall situation of fur production in China outside the world, and introduced the developed countries in Europe and the United States fur animal breeding, through the establishment of advanced management and sales mode, promoted the healthy development of the industry, and brought good benefits to the local aquaculture industry.

At the same time, he mentioned the extensive development of China's fur animal breeding industry. In order to temporarily lose the quality of economic benefits, the quality of China's fur production has dropped significantly, which has further widened the gap between Europe and the United States.

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< p > China's fur animal breeding industry is in a stage of blind and extensive development. It is not only of poor quality but also of medium and high grade products.

The raw materials of China's fur industry are divided into two categories: coarse skins and fine skins. Because of the market pull, fine and mixed leather products are developing rapidly, especially mink, fox, raccoon and Rex rabbits are developing rapidly, but they still can not meet the needs of the domestic market. At present, the raw material of domestic mink, Fox and raccoon dog can only meet 60% of the market demand, while the high-end brand raw material skin is very few, and it needs to be imported from abroad every year.

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In recent years, the frequent activities of the international extremist animal power organizations have also brought a certain impact on the development of China's fur industry in recent years.

With the pfer of the world fur industry processing center and consumer center to China, extreme international animal rights organizations have carried out speculation on the practice of individual irregular skin picking in remote villages in China, which generalize and exaggerate facts, which not only damage the image of our ancient civilization, but also greatly influence the expansion of domestic and foreign markets.

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The auction system in Western fur developed countries has a history of over 100 years. However, the development of fur trading mode in China is relatively slow. Fur trading is relatively primitive, and it is still in a decentralized free trading mode. P

Because of the long term information asymmetry between aquaculture and downstream fur processing industry, we all follow the feeling that the market is good and the market is bad. The price fluctuation of the leather market is very large, which makes farmers and fur processing enterprises both frustrated and seriously affects the sustainable development of the industry.

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The raw materials of Fox and raccoon dog are mostly low-grade products, and the quantity is insufficient. Every year, enterprises import some high-grade raw material skins for pformation and upgrading. However, because of the import tariff of China's fur industry was formulated in the era of planned economy, although it has been adjusted after joining the WTO, it is still very high. The raw water mink 15%, raw fox fur and raccoon skin 20%. However, the main fur producing countries in the world now regard fur as a fashionable product with high added value. Most of them use raw leather to import low tariffs or zero tariffs. Therefore, the cost of raw leather imports by Chinese enterprises is much higher than that of foreign enterprises, resulting in the unequal competition of Chinese fur enterprises in the international market and the sharp decline of exports. < p > the import tariff of fur raw materials is too high to affect the fair competition of enterprises.

In addition, high tariffs have created some incidental phenomena, and non-standard import trade has sprouted.

Not only is the reputation of the fur industry damaged, it also hurts the national interest.

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< p > industry environmental awareness is not strong, affecting the sustainable development of the industry, environmental protection work, the middle and lower reaches of the industry are responsible, for example, the excrement of the aquaculture industry, the discharge of nitrite dye, the chemicals contained in fur products and so on. Of course, the pollution of nitriding process should be highlighted.

In recent years, we have received complaints from foreign traders. Although the industry has made a lot of efforts in environmental protection work, it still has a far cry from the increasing demand at home and abroad. The fur industry's environmental awareness and environmental protection actions are worse than that of the leather industry.

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< p > enterprises are small in scale, low-level in fur products, and lacking in medium and high grade products.

At present, China has more than 4000 fur and dyeing products and processing enterprises, only 600 enterprises are regulated, most of them are small businesses, most of them are foundry workers. Most of the domestic products are low-level duplication, and fashion and precious raw materials are used for the production of low-grade products. The market depends solely on the consumers' favor and novelty support for the precious fur, but this will not last long.

At present, fur products have begun to move towards the stage of low price competition. The brand awareness of the enterprises is weak, and there are no well-known brands in the industry. According to the development experience and teaching experience of leather twenty a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > in the last century, when the product enters the stage of low price competition, if the product structure is not adjusted in time, the industry will decline sharply, it is very difficult to sustain development.

Therefore, fur enterprises must pform and upgrade in terms of enterprise management, brand building and market operation, and seek new ways of development.

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< p > the market information is not smooth at home and abroad, and the industry develops blindly.

Because the export of fur is mostly based on OEM, information on foreign markets can only be indirectly understood, and market expansion is very difficult.

At present, the domestic market is the main market, accounting for more than 80% of the total market.

The main forms of the domestic market are production bases and fur professional markets, wholesale markets, exclusive stores and different grades of department stores.

Various forms of sales are not linked to each other, follow the feeling, compete with each other, and blindly develop.

It is also easy to mislead the blind development of upstream fur culture and fur processing, which seriously affects the strategic goal of the sustainable development of the industry.

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At the P meeting, the delegates adopted the regulations of the China Leather Association fur Specialized Committee aquaculture working group, focusing on the relevant standards, the statistics of fur farming in China, the hotspots of the fur industry's upstream and downstream docking mode, and the main points of raw material preservation.

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