Middle Aged And Elderly Clothing Causes Concern Of Dongguan Garment Enterprises

Recently, Tmall mall women's clothing leader "Han Du Yi house" announced in a high-profile fashion for the middle-aged and old women's clothing market. It will launch a brand named "Han Fengzhong's old women's wear", the target group is a 45-55 year old female consumer. For a while, it caused the industry to middle-aged and old people. clothing This market segmentation concerns.

Some people in the industry have suggested that clothing is one of the pillar industries in Dongguan. In the fierce competition in the traditional hot clothing industry, the middle-aged and elderly market or the business opportunities of Dongguan clothing enterprises.

Middle aged and old people Clothes & Accessories Mostly for small workshop production.

According to the sixth national census data, China's population aged 60 and over has reached 13.26%. It is estimated that the elderly population in China is now close to 200 million, which will exceed 300 million in 2025, and will reach 1/3 of the total population by 2050. China will become one of the countries with the highest aging population.

The increasing degree of aging brings huge market. According to the news, the output value of China's aging industry is about 10000 billion yuan, of which only a year Clothing for the elderly Consumption potential is at least 200 billion yuan.

"So big industrial space, it can be seen that the prospect of the elderly clothing market is very broad." Dongguan Spin Yao Weilin, President of the clothing industry association, told reporters that despite the unlimited business opportunities in the silver market, Women's wear Production oriented Dongguan clothing enterprises rarely concentrate on the field of clothing for the middle-aged and the elderly. Most of the middle-aged and elderly clothing are completed by small workshops.

"Middle-aged and elderly clothing is not a blank market. Looking at the whole country, there are many enterprises that produce clothing for the middle-aged and the elderly, but most of them are "LOGO" rather than "brand". Li Jiongbo, vice president of Dongguan textile and garment industry association, thinks that the market in this field is indeed very broad, but the influential clothing brands of middle-aged and old people are few and far between. "Because many enterprises lack precise positioning for products and target consumers, the so-called" brand "often falls into a pure" LOGO ", which can not arouse consumers' sympathy. This is not the same as small workshop production. "

Channel selection is especially important for brand building.

Although the market value of silver clothing is huge, there are not many researchers in the field of research, production and operation, but also no leader brand. This urgent market segment is probably an export upgrading of Dongguan's garment enterprises.

According to Yao Weilin, because of the increase in domestic raw materials and labor costs, many Clothing brand The transfer of representative factories from China to Bangladesh, Southeast Asia and other places, coupled with the sluggish demand for foreign exports, Dongguan enterprises need to find new products with high added value to enhance their competitiveness if they want to develop.

"Dongguan Clothing enterprise Originally, it has a good industrial foundation, and with the help of a perfect apparel industry chain, it has certain advantages to create clothing brands for middle-aged and elderly people. Li Jiongbo believes that market analysis of brand breakthroughs, precise positioning, channel selection is particularly important for creating brands. In addition, the creation of clothing brands for middle-aged and elderly people needs to pay attention to young people in addition to the precise insight into the elderly in the use of the population. As the main consumer group of "filial piety economy", their consumption power is much higher than that of middle-aged and elderly people.