"Technology Anta" Shines The International Shoe Trade Fair

The Fourteenth International Footwear Fair opened in Jinjiang, Fujian on schedule. As the leading brand of sports in China, Anta exhibited the theme of "Anta technology", which fully displayed the scientific and technological achievements of Anta sports science laboratory.

The professional image has also become the highlight of this shoe fair.

The Anta exhibition area of this year's shoe Fair is a science and technology themed light, soft, elastic, breathable, wear-resistant and shock-absorbing six technologies. The technology elements of its sneakers are fully displayed. Elastic glue technology, core technology and breathability technology have been well known and loved by consumers. These are the epitome of Anta's huge investment in technology research and development over the years.

Ding Shizhong, chairman and CEO of Anta's board of directors, said: "technology R & D is the lifeline of products, and technology is the lifeblood of Anta."

Over the years, Anta has invested a lot of energy in scientific research. Anta technology center has more than 10000 square meters, and has more than 1000 outstanding science and technology personnel and technical management personnel. Whether hardware or software, its R & D strength is in the leading position in the domestic sporting goods industry.

In 2005, Anta set up the first sports science laboratory in the domestic sporting goods industry. It is committed to the research, development and technological innovation of the functional, safety and comfort of sports shoes, and to create a technology brand with independent intellectual property rights.

We have successfully applied for 11 invention patents and 19 new utility models, and their technology has been applied to Anta running shoes, basketball shoes, tennis shoes, comprehensive training shoes, table tennis shoes, etc.

Star Wars boots shine

The Anta exhibition at this shoe fair also featured various sports events including Garnett, Zheng Jie, Wang Hao and Guo Jingjing.

The professional design of different sports projects also reflects the great leap of Anta's R & D capability.

In order to improve the performance and functional performance of all professional sports shoes, Anta has established foot ball data of basketball, volleyball, tennis, table tennis, marathon and other sports events.

In the meantime, Anta spokesperson, basketball superstar Kevin Ganet, Lewis Scola, Wang Hao, Zheng Jie and so on provide personalized professional sports boots.

By the end of 2011, the feet data of non professional athletes and foot data of Chinese children have been collected.

Gong Songlin, a Fujian player, said with emotion at the Anta booth. "As a player, a good pair of basketball shoes is very important to us. We need comfort, lightness, shock absorption, skid resistance and so on. Anta is very attentive in this respect. The league is also getting better with its shoes. Before Anta sponsored the CBA League, 95% of the players were wearing foreign brands, and now 95% of the players are wearing Anta."

When Premier Wen Jiabao visited Anta, he gave a high evaluation of Anta's development. "Anta has stepped out of a path from a labor-intensive enterprise to a technological enterprise."

"To ensure product quality by technology research and development and win the future with technology" is precisely the reason why Anta has been the first to win the market share of China's sports shoes for 11 consecutive years.