Who Is The Face Of Italy Shoe Retail "Counterfeiting Group"?

In recent days, the news of the "Italy government's" crackdown "hitting China" has made many Chinese consumers obsessed with all kinds of commodities of "Italy origin" nervous.

The "Italy lineage" claimed by many commodities in the market is indeed fictitious, and the head of the Intellectual Property Department of the Italy Foreign Trade Commission also said that more counterfeit Italy brands will be revealed in the near future.

"Italy blood" is mostly "painted skin".

After the Italy Intellectual Property Department launched a "counterfeiting" storm in China, many people are wondering how the "Italy lineage" of Chinese enterprises was invented. What kind of camouflage appeared in front of consumers?

Take the "Tuscan", which is wrongly regarded by many domestic consumers as the brand of Italy, for example, its brochure reads: the spiritual dream of Italy, the leisure city Tuscan.

TOSKANY Tuscany started from the first men's package in the late 1920s. After more than half a century of efforts and development, it expanded to 13 processing plants throughout Europe. In the summer of 2006, it successfully entered the Chinese market based on Hongkong, and in the same year, Beijing Weiyi leather products Co., Ltd. was established.

"In addition to the establishment of the Beijing Era

As of July 1st last year, "tuskany" has not been found in the trademark database of the trademark and Patent Office of the Ministry of economic development of Italy. From the China Intellectual Property Office, the "Tuscan" registration date is December 19, 2005, so "since 1928" does not exist.

More fake foreign brands will be revealed in the near future

In the face of all kinds of disputes in China, reporters interviewed Dai Shengqiao, director of the Beijing Office of the Intellectual Property Department of Italy Foreign Trade Commission.

He said that the Ministry of intellectual property of the Italy Foreign Trade Commission is an office established by Italy Ministry of economic development in Beijing, helping Italy enterprises conduct macro guidance on intellectual property rights, collecting information related to intellectual property rights, communicating with relevant intellectual property departments in China, introducing knowledge about Chinese intellectual property rights to Italy enterprises, and visiting exhibitions, enterprises and shopping malls.

In response to what is now being reported by domestic media.

Dai Shengqiao confirmed that the Ministry of intellectual property of the Italy Foreign Trade Commission has submitted some of the infringing enterprises of the above fictional "Italy blood" to the State Intellectual Property Office of China in three batches. The first batch is July 1, 2011, the second batch is October 18, 2011, and the latest batch is February 29, 2012.

In addition, Dai Shengqiao said he would submit more Chinese enterprises list of fictional "Italy blood" to the State Intellectual Property Office of China recently.

Other countries may get wind of it.

Insiders pointed out that the Italy intellectual property department in China "

In the eyes of more people in the industry, Chinese enterprises like to imagine the widespread behavior of overseas celebrities and international celebrities. It has clearly reflected the crisis of Chinese enterprises' brand culture.

Although the brand strategy of many Chinese enterprises has been "cooked rice cooked rice", they have been known by the names of foreign celebrities or intentional or even fictitious overseas brands. However, in the view of Guo Zhanbin, the brand manager of the Chinese Academy of cultural management, this highlights the fact that Chinese enterprises have not seriously thought about the development strategy of enterprises, and all kinds of "free riding" behaviors are very easy for enterprises to have problems in the process of brand cultivation in the future.

"Simply making up the overseas brand background or snatch the famous Chinese names of foreign celebrities is more likely to bring some brand effects in a short time, but when consumers find that the connotation of your business is not consistent with the reality, consumers will not stay on your business and products."

Guo Zhanbin said.

In accordance with the first batch of infringing lists submitted by the Italy Foreign Trade Commission, the Trademark Office of the State Administration for Industry and Commerce has rejected the application for trademark registration of the two brands of "Nino Ferre (Italy)" and "Bestibelli Milan".