CHIC20 &Nbsp; The Wonderful Moments We Remember.

In bud

In the first few years, Hongkong designers and Taiwan designers became the most active protagonists in the CHIC special exhibition.

Designers in Hongkong are mostly influenced by western style education. They have been adhering to the western design for many years. In the gap between eastern and Western cultures, most of the Hongkong designers are "making their own way", and tend to be in a state of uncertainty when designing tendencies.

CHIC1994's performance is particularly evident.

During this period, the designers in Hongkong must find their own new path in the contradiction between the cultural contradictions between China and the West.

The designers in Taiwan seem to have a deep foundation in inheriting Chinese culture. They are more focused on the meticulous depiction of Humanities and mentality. They have integrated strong philosophy in clothing and reflect on social environment, human changes and economic ups and downs. They can feel their good intentions in pursuing the balance between eastern and Western culture shock, traditional and modern interlacing.

Compared with China's show, overseas shows are relatively mature.

For example, the special performance of CHIC1995 GENNY, a famous fashion company in Italy, has not been very striking in its design style. However, it still attracts people's attention to the skillful use of the design techniques and the exquisite craftsmanship in the design of the new generation of designers in Europe, which shows the design skills and great potential of young designers in Europe.

By the late 90s, China's famous brand strategy was officially on the stage of CHIC.

Chinese designers, fashion show began to promote Chinese famous brand clothes seriously through CHIC.

Since 1996, we have demonstrated the progress and current situation of China's garment industry.

Many enterprises and designers want to let the Chinese consumers know their brands and understand their designers through the stage of the Expo.

CHIC1996 specially launched its own brand clothing special field, held the "China famous brand costumes Exhibition", the ten brands of Erdos, meerya, Shanshan and the 10 world-class brands in the same venue, to show the progress and strength of China's garment industry, and to promote famous trademarks, famous trademarks entrepreneurs and famous trademark designers at home and abroad. The purpose is to march forward to the world famous brand with the team's strength.

At CHIC1998, people began to realize that design can not be divorced from the market, and the commercial nature of clothing is very important.

To make garments design should consider the universality of the clothing market, we must also keep the creativity of the clothing, not only to understand the business but also to understand the art, and the market demand for the designer is comprehensive.

When the industry began to realize this, the Chinese garment industry began to mature.

When the time entered CHIC1999, the Expo was the seventh year. As the last fashion event in the late twentieth Century, CHIC has been developing the brand image, publishing the brand fashion trend and promoting the trade orders of the exhibitors in the process of constantly improving the four basic functions of the tree image, building network, making friends and doing business. The Expo has launched the 99 China fashion tour at the International Conference Center.

Mark Chang, Yi Xin Tai, Shun Mei, Ying Tai senior clothing, "classic story", "flower season in Shenzhen", "good day" and lycra elastic fabric and fashion brands have been unveiled. Although viewers are different from each other, they can be regarded as a beautiful scenery of CHIC.

And in order to promote trade orders, Henan Luoyang Baima group, jade dragonfly, "Yin Qing" and "Zongyang" clothing launched its own new season clothing special exhibition in the exhibition hall, opening the stage to the market.

Great passion

In March 28, 2000, the spotlight of CHIC2000 began in Beijing.

During the exhibition, the organizing committee arranged nearly 30 fashion shows at the China International Exhibition Center and Kerry Center.

There is no lack of refreshing static display at this China International Clothing and accessories fair, and people's enthusiasm for dynamic display is exceptionally high.

More than 20 special CHIC2000 conferences with different brands and styles have made a great progress. The internationalization, branding and marketization of Chinese brands have made great progress.

The CHIC2002 show is equally lively.

Nearly 20 corporate brand fashion shows, 10 popular trend releases and 13 Hongkong fashion highlights show.

Among them, the most dazzling is Wang Xinyuan's high fashion show held in the prosperous commercial district of Beijing.

And the big fashion show is the most anticipated product of the designers and enterprises in the industry.

It is not only because of Wu Xuewei's name and his cooperation with the whole year, but also because it will represent the fashion trend of leather clothing.

Han Po 2002 autumn and winter

The most popular attraction is the underwear show in Dalian's San Fu Lan. Besides, the fashion show on the booth of the northeast tiger and Bosideng brand is also impressive.

Some enterprises use live models instead of models, stand in window displays or perform static displays on the stage, and have achieved good results.

Shandong's bridegroom's propaganda is very special, and a black violinist plays at his booth.

Under the harmonious colors and lights, elegant music is heard, which immediately makes people feel comfortable and tranquil.

Those models who wear exquisite men's clothes seem to have the vitality of enjoying music, and they are concentrating on listening.

Near simple techniques played a finishing role, reflecting the brand culture of the groom.

Attracting audience's attention is only a dimension of promotion and publicity. Deeper level is brand characteristics and moving brand culture.

On the basis of retaining the past T fashion show, the CHIC2003 fashion publishing company specially invited the top choreography team in China to carry out the design of the dance, lighting and sound. The special advantage of the theater was to create a unique concept with a completely different brand new style, which is a three-dimensional display of the whole space, creating more fresh ideas and concepts for designers and clothing enterprises.

At the fair in 2003, the Fujian talented group with fifteen years of experience in the field of men's wear not only challenged the traditional concept of formal dress, but also launched the idea of "new formal dress" and became the first person to eat crab in living sculpture and clothing exhibition in China.

The ten men's models were carefully selected and carefully trained. The average height was above 1.85 meters. In order to be closer to the sculpture, when they performed on the scene, their faces and hands were coated with thick silver colored oil as long as the skin exposed to their clothes. They could hardly recognize the five facial features.

That is to say, the ten "living sculpture", dressed in the ten "new formal clothes" concept clothes specially prepared by 2003CHIC for the talent group, walked in the museum, and attracted visitors to enjoy it.

"I never object to art serving the business," says Mr. Duan Wen, a vice president of the Beijing company and a member of LIAN group. "Art should enter life, and commercial value can produce artistic value."

Genius group is making such an attempt.

The concept of "new formal dress" released by 2003CHIC and the ten concept samples are just the expression of the trend of the world, especially in the era of knowledge economy in China.

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Gorgeous still

At the China International Exhibition Center held in March 28, 2006, the China International Clothing and accessories fair, once again attracted the attention of the nation and even the world's apparel and apparel industry. During the Expo, the "romantic hero - hush's 2006 autumn and winter clothing and accessories new conference" held by Beijing Tianda Hualian clothing and apparel Co., Ltd. has become a high-profile event in the costumes fair.

The theme of this conference is "American Hush Puppies landing in China". The core of the new clothing launches and the costumes of the costumes on the scale are the theme of the conference. The atmosphere of the whole 2006 China clothing and Accessories Fair is set to the extreme.

Nearly 1000 guests have entered the China International Exhibition Center No. 10 Pavilion. The exhibition hall is full of art and taste, which is in line with the style of the international top leisure clothing, Hush Puppies.

The whole show takes place on the stage of the quiet forest castle in eighteenth Century, and the new aristocratic temperament of hush's clothing shows itself.

Since then, four popular European and European classical romantic and modern art passion scenes, many famous models at home and abroad have shown the story of "romantic hero" appealed by the hush puppet brand. Many of the media and guests have been integrated into the stage effect and the wonderful atmosphere created by gorgeous costumes.

The whole show came to a climax in the warm applause of the audience. Many of the media and guests at the conference praised the overall effect of the fashion show and the product launch conference. This undoubtedly won the perfect opening for the whole activity of the "US Hush Puppies landing in China".

In March 24, 2007, Haining's leather city and Haining Ou Lu Dan Clothing Co., Ltd. jointly sponsored the 35 minute "Chao Haining" - the European fashion show, attracting many media attention, including CCTV.

"We are organizing such activities mainly to extend the season of leather wear from winter to the three seasons of spring and autumn and winter, to further extend our industrial chain, enhance Haining's popularity, and bring the sensation of leather clothing to viewers."

Yu Zhilong, chairman of Ou Lu Dan Garments Co. Ltd.

Yu Zhilong is the first Haining boss to hold a leather show on CHIC, and is also a guide for Haining enterprises to join CHIC in Beijing.

"When I first participated in the exhibition by Taiping bird boss in 2003, I was only trying to see it. I didn't expect to benefit from it. When I came back, I made a report to the relevant leaders of Leather City Management Committee and Haining. Second years ago, Haining began organizing a group to participate in the exhibition.

Once a year, this is the fourth time.

I think the dynamic show will have a good effect. I made an attempt this year. Indeed, a European foreigner watched the show and went straight to find our booth and took samples on the spot.

Yu Zhilong said.

This is also what CHIC hopes to bring to the exhibitors.

CHIC2008, the sixteenth China International Fashion and Accessories Fair was held at the Beijing China International Exhibition Center (New Museum).

The first "China senior clothing brand release" upgraded to CHIC show, with 22 games in 3000 square meters double hall, through meticulous organization, to help enterprises invite important businesses and media, and jointly build the brand publishing into a high level "on-site Investment Promotion Conference" and "product promotion conference". "2008-2009 autumn and winter fashion trends released in China" will explain the trend of China's own fashion trend next season to professionals, so as to achieve the goal of gradually leading the fashion trend in China with the trend of Chinese clothing dominant.

On Gloria's show, Gloria's brand image spokesperson and "Ruili" magazine's famous cover model, Reika Hashimoto, represented Gloria for the fashion show.

At the press conference, the Spanish mixed beauty expressed the sunshine, the international image, the elegance of the East and West, the independence and frankness, the love of tourism, and the ingenious temperament of the Gloria brand, so that the fashionable and healthy beauty of Gloria suddenly came to T.

The whole show shows a strong "new modern style", no matter from the new products, the selection of models, and the stage design, it shows the great skill of Gloria's interpretation of fashion.

Taking the lead in this new product show, the show model of the show is strong. It is starred by the international supermodel Mo Wan Dan and the senior department store chain lac Crawford image model Liu Wen, and the stage appears in the form of rotation. Every time it rotates, it seems to be a metaphor for Gloria's inspiration from the "global tour", constantly interpreting, spreading and interpreting fashion.

There are many people who have seen fashion shows, but have you ever seen a pregnant woman wearing a show? It is refreshing to have a low-key "maternity dress" for a press conference.

In March 26, 2009, 2009 Chinese advanced garment brands were unveiled by maternity dress brand October 10.

The first large maternity show in China appeared in CHIC2009, attracting many eyeballs.

At the scene of the fashion show featuring "pregnancy, education and blooming", when a group of "pregnant moms" highlighted by the abdomen appeared in dress or gorgeous or elegant maternity dress, many viewers exclaimed: "pregnant women" can be so elegant that everyone can make fashion pregnant mothers.

The opening of the fashion show is a dancer who danced in a pparent sphere with a diameter of 2 meters. The dancer stretched out her body at T platform, and interpreted the process of fetal birth in the maternal body.

Later, in the soft and gentle music, the gowns show a series of casual clothes, city clothes and small dress.

Finally, under the crowd, the image spokesperson of October Mommy, the famous artist of Taiwan, and the product director and design director jointly appeared and accepted the applause.

The "MODERNCITY modern city" song and autumn winter fashion show was held at the Museum of fine arts of China Central Academy of Fine Arts. As the opening ceremony of the 2010 China International Clothing and accessories fair, the elegance and intersection between fashion and art were interpreted vividly and vividly.

ELLASSAYFIRST is mainly based on nostalgia and modernity. The theme can exist at the same time, and can be mixed with each other, showing the dual diversification of design and dress.

Advanced customized stereoscopic and fashionable material encounter, as always low-key luxury.

Inspired by the nostalgia of the 40s, it incorporated the latest popular minimalism and created a new sense of pcendence. The spirit of the brand's spindle is also known as FIRST's new minimalism.

The use of advanced fabrics and modern fashion sense of design, showing a capable city of exotic style.

The popularity of the natural series shows the movie plot of the 70s, showing the beauty of the line material.

Left and right asymmetrical detail design, soft and glossy material show noble new sexy style.

In March 28, 2010, the men's group Fahrenheit came to Beijing. At the CHIC exhibition hall, the show was launched for the autumn new conference in ALT2010.

Meanwhile, Andre Kim's fashion show is a celebration of the "PreviewinChina" held by the Korean Pavilion.

The theme of the show is spring and summer wear in 2011.

SBS series "love you ten thousand times" starring Li Xiujing, Wu Zonghe, Cui Yuanjun and other actors, as well as South Korea and China and top European models attended the show, showing 144 costumes.

More than 100 journalists from China, CCTV and other places compete to interview the fashion show.

The fashion show has 6 units. Among them, in the "Legend of China" unit, Andre Kim launched a modern Chinese interpretation of China's magnificent traditional costumes, which deeply attracted the audience.

CHIC2011, the China International Clothing and Fashion Fair has been in its nineteenth year. The three characteristics of Commerce, culture and service are integrated into one.

CHIC is undoubtedly the best trade platform for China's garment industry facing the world, or the industry flag that carries the brand building and holding high cultural creativity.

The "2011 China clothing distribution" also provides high-quality and convenient publishing space for enterprises. By integrating resources, optimizing structure and rational allocation, it promotes the overall development of the industry and becomes a new trend of Chinese fashion brands. "CHIC Fashion Life Plaza" integrates the idea of "crossover" from the experience perspective to the professional exhibition, which makes the clothing brand people feel in the process of rest and entertainment, and has a good inspiring effect on creating the author's inspiration source and train of thought.

March 28, 2011, the nineteenth China International

South Korea is a special partner of CHIC2011. In the first show after the opening ceremony in 2011, the organizers arranged a joint fashion show between China and Korea. It also sent a signal: the original and cutting-edge designers are the main driving force for the development and progress of various brands of the Expo.

The Sino Korean joint fashion show has posted the label of "East Asian design power", which is a fashion icon designer who has emerged internationally or has a good response.

The five Chinese designers who exhibited in Paris fashion week and five popular designers from Korea have brought their own masterpieces to enable more ordinary viewers to see the new designs of the two countries on the spot.

Feng Dehu, vice president of China Garment Association, believes that this joint publication and exchange will help "prosperity of the Asian clothing market".

In 2011, though there was room for growth in China's clothing market, it was difficult to judge the market changes.

Under the existing traditional sales pattern, the emergence of new media marketing channels, the establishment of new consumption concepts and habits and the resources of the current clothing brands control.

CHIC is changing gradually and stepping into her double decade.