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Textile Industry Must Rely On Brand To Get Out Of International Predicament.

2012/3/5 14:55:00 20

The international economic environment is in the doldrums, the European debt crisis is further expanding, consumer confidence is not strong, while domestic costs continue to rise, workers' wages have risen by more than 10%, and the exchange rate of the renminbi against the US dollar is slowly rising.

Multiple factors caused the 2012 foreign trade order to be lost in season, and many orders were pferred to the neighboring low cost countries, so that textile and garment enterprises had difficulty in achieving growth.

The eleven National People's Congress, the largest in the country.

Down Jackets

Gao Dekang, chairman of Bosideng group, proposed a motion in this year's "two sessions": "the textile industry must rely on the brand" to get out of the international predicament.

He told us that with the acceleration of the adjustment of the national industrial structure and the appreciation of the renminbi to a certain extent, some textile and garment enterprises have no profit margins and can only opt out.

Exit

The market, and those who plan ahead, actively promote product quality and create their own brands, will be able to see new opportunities for development.

Representative Gao Dekang said that in June last year, Bosideng spent 300 million yuan to buy a building near Oxford street in London. It will set up flagship stores including men's wear and down garments, and set up a European headquarters before the London Olympic Games this year. This is an important step in the process of internationalization of Boston.

He said domestic labor costs continue to rise.

Vietnam?

In Kampuchea, Bangladesh and Indonesia, the labor cost of garment industry is still very low. Chinese clothing is now in the 30 years of low value-added and popular production in the international market.

Under the current economic situation, textile and garment enterprises must change the mode of cost oriented competition and price competition. They must extend to the two sides of R & D and after-sale service, turn to develop the international market with their own brands, and win new competitive advantages in the international market by service, product quality and value-added products.

For this reason, the representative of Gao Dekang suggested that the government should foster the main body of foreign trade enterprises, encourage and support the import and export enterprises to raise their management level, enhance their technological content, expand their own intellectual property rights and export their own brand products, encourage export enterprises with potential for development to seize the opportunity, take the initiative to go out, actively explore the international market, and hope that the state can introduce a comprehensive and supportive policy for the export of their own brands.

Governments should innovate and explore the international market.

Actively inviting foreign trade associations and foreign countries

Famous brand

On the spot, we will visit the famous enterprises in China and build up a communication platform; organize enterprises to participate in overseas influential exhibitions in a planned way, push enterprises to increase their efforts to go abroad, promote sales and participate in exhibitions, pay more attention to the construction of foreign trade platform, create a number of National Exhibition platforms, network information platforms and domestic and foreign trade centers; while consolidating traditional markets, we should increase support for emerging markets.