Smell Marketing &Nbsp; Seduce Your Nose.

 

smell marketing is a marketing way that attracts consumers' attention, memory, identification and ultimately consumption with specific odour, and is a stimulus to consumers' taste and smell, which is different from traditional visual stimulation.

research at the University of Oxford showed that people associate the smell with specific experiences or objects. The psychologists in the school allow participants to breathe in new and distinguishes odors, while scanning the brains of the tested subjects to record brain responses caused by different odors.

people often think of themselves as olfactory is not developed, but in fact, odour has a great impact on human life. People associate the smell with specific experiences or objects. The smell marketing FM (Fragrance Marketing) has been launched and widely used by businessmen.

Smells and faint scents are like labels, giving consumers a brand name when they smell it.

has an old saying: “ after rain, paint and ink, and &rdquo before the flowers.

The good smell can make people feel refreshed and have a specific recognition and good impression of the brand.

Odor marketing is an innovative marketing tool and a model of marketing differentiation.

, British high-end shirt retailer Thomas · Peter patiently developed a personalized smell. He placed a flavorer in new stores in New York, San Francisco and Boston. When the customer passes, the flavorer will emit a fresh, cleaned cotton flavor.

This kind of taste enjoyment brings people a valuable Association.

Kaf Kraft (Kraft) also has the use of odors in magazine advertisements. If readers rub certain points in magazine advertisements, they will smell the taste of advertising products.

Take a full page of kraft Philadelphia cream cheese as an example.

The advertisement presents a picture of Strawberry Cheesecake.

After rubbing, the photos will emit the sweet smell of dessert .

In addition, cinnamon coffee, cherry Jell-O and white chocolate taste will also be presented in different advertisements.

put a lot of tiny drops of sesame oil on the advertising postage of postcard size, and used special technology to make the oil droplets do not crack open and overflow.

As long as the page is torn off, a certain brand of perfume will come out.

The smelling advertisement of the smelling symbol also inspired the famous British Rolls-Royce company to smell the superior leather of the car seat on the fragrance page.

has a scientific basis for promoting sales with smell.

Studies have shown that the human brain responsible for olfactory nerves is closely linked to the central nervous system responsible for emotional control, so odour can strongly affect people's emotions.

Moreover, olfactory memory is much more reliable than visual memory.

The research results of American research institutions show that people recall the accuracy of smell 1 years ago was 65%, but recall the photos seen 3 months ago, the accuracy is only 50%.

Taste and smell affect people's emotions and memories. Tastes are like a gentle hand that touches a string of the bottom of the consumer's heart, allowing consumers to immerse themselves in the world, feel the freshness of nature, attract delicious food, calm and relax, and naturally have an impact on buying behavior.

today, consumers are slightly numb in vision and hearing under the powerful attack of advertisements, such as television, magazines and newspapers.

At this time, we should grasp the keen sense of smell, connect the products with consumers with delicate feelings, move the consumers in details, seize the market gap, and occupy the market gap, join the appropriate “ smell & rdquo; marketing , enterprises will have great room for development.

, a famous furniture brand in China, has launched an intelligent aromatherapy mattress with its fragrance in the mattress. The scent of Provence lavender essence is combined with the precious Bulgarian rose fragrance in the mattress. The high-tech release technology can release natural fragrance for a long time and create a comfortable, comfortable and warm bedroom environment. The unique fragrance can effectively relieve mental stress, relieve anxiety and improve the function of the myocardium, and it has the functions of calming the mind, refreshing the mind, calming the mind, sleeping and beautifying.

In terminal stores, the unique smell of this mattress attracts many consumers.