How To Play "Fast Fashion" In E-Commerce

The electricity supplier wants to play fast fashion, for the clothing industry two very basic aspects must first understand clearly: first, the clothing is a very old industry, but this profession is also a trend industry, this may not need to explain too much, everybody understands very well.

Such an old trend will inevitably lead to conflicts in the electricity supplier, but this conflict is bound to be faced and determined by the garment industry, because the trend of consumption has prompted the industry to do so.

Secondly,

After understanding these two fundamentals clearly, together with previous practical experience and experience from other companies and friends, I have made some summing up:

Selected products: This is the most important part of fast fashion, and also the first step. This step basically determines the follow-up work and success or failure of an electric business enterprise, and more professional is "brand positioning".

In the procurement department of traditional clothing enterprises, most of the selected products are carried out by experienced newcomers, or maybe after a good style, such as Han Feng, Japan, Europe and the United States.

Target audience: at the outset, you should be clear about the narrow crowd. Clothing is the general population at the very beginning. After that, the consumer can not identify the brand and style, but also is not conducive to the selection and promotion.

Through the accurate grasp of some people, understanding their consumption characteristics and habits, selecting products and promoting marketing will make you really get up quickly and occupy the market quickly.

I know how to burn money quickly: in fact, I don't really want to burn the word "burn the money", because in my personal view, the commercial marketing competition has always been focused on how to spend money on the knife edge. Of course, if you don't want to spend money, you have to have someone, but money can make you occupy the market faster. As for how to spend money quickly, this is another topic.

The relationship with factories: if you think that building a factory is very expensive for OUT production and the cost of management is too high and unfashionable, it is estimated that most of you will adopt the form of OEM to produce your fashionable products.

If this is the case, don't neglect the maintenance of the relationship with the factory. Only when the factory is busy, can you push away other company's orders to produce your order, then you can really "fast".

Multi channel sales: don't think that you should focus on the construction of the network if you want to be an e-commerce provider. You know that some of the lines that will be thrown off the line will help you more. Because no matter how good your selection and promotion are, there will always be stocks. Don't expect to sell again next year. Remember that cash is king!

If you can't create fashion, catch up with fashion: don't laugh at others' Shanzhai. You know that ZARA is the most fashionable NB in fashion.

So when you find that creating fashion is too slow or even impossible, try to catch up with fashion at the fastest speed and then have the possibility of pcendence.

When you focus on fashion, don't forget the continuous replenishment of human resources, so that more partners and fashion companies can understand the company's ideas. You need not only the people of the electricity supplier, but also the media, public relations companies and traditions.

People, money, things match: how many people do how many things, how much money can exert much power, can exceed, to calculate the ratio, more than two, it is possible to crash.