China'S Children'S Shoes Industry Stepping Into The Field Of Brand Competition

Although China Children's shoes The sales channel is still in the initial stage, and the level is relatively low, but China Children's shoes industry Has begun to step in. brand In the field of competition, competition can be imagined.

According to relevant data, after 2009, China's baby industry increased by 30%. China now has 380 million children under 16 years old, accounting for about 1/4 of China's total population, and about 27 million newborn babies are born each year. China's baby products market has a market scale of at least 38 billion yuan a year.

Industry experts say children's shoes market is a relatively special industry, and is also a potential industry. Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses. Such as Guangdong Guangzhou, Sihui, Zhongshan, Qingyuan, Dongguan and other places of children's shoes not only in domestic sales, but also exported to Europe and the United States and other places.

According to statistics, infant products have nearly about 38000000000 market capacity each year. Nowadays, people's living standard is getting higher and higher. Parents invest more and more in their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative. Therefore, the market development space of children's shoes will increase year by year.

Because of the huge consumption potential of children's market, children's shoes in domestic sales market are not only more and more fashionable, but also more fashionable. But at the same time, in order to cater for the needs of fashion and fashion, many children's shoes neglect the comfort and functionality of wearing.

According to the survey, although about 98% of newborns have healthy feet. However, a large part of adults will have a foot type deviation after adulthood. About 1/3 of our country suffer from varying degrees of flat feet, and most of them are caused by improper wearing of shoes, many of which are caused by childhood. The most important reason is that shoes worn in childhood are not conducive to foot type development, and unfit shoes can not fix the baby's feet.