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Sports Children Fill Market Vacancies

2011/12/14 16:36:00 27

Children's Clothing Market

Children need more protection in sports because of their growth. Because sports protection is relatively more scientific and professional, so it takes a long time. Brand of children's wear In this regard, the market has not been developed, and this part of the market has not been developed, and therefore there is a large market space. Children's athletic attire is not professional enough for adults. We are now wearing different sports when adults participate in sports. clothing Preparing different equipment, and children are still at a very early stage, so sports children's wear has always been a blank area, and there is a lot of market space.


Children's clothing has the distinction of cartoon, sport and leisure in classification. Many professional children's wear brands are taking sports and leisure as their own brand style. In face of these professional sports brand's entry, will the market share of children's clothing brand be affected?


The development of sports children's clothing will also experience the development of adult sportswear. Sportswear has experienced a stage in the early days of its development, that is, sportswear as a daily wear. Many people wear sportswear when they go to work, but with the development of our clothing culture, this phenomenon is rare. People wear sportswear during sports, wear daily clothes at work, and the clothing market is fragmented, each having its own market share.


With the development of economy and the increasing diversity of people's lives, apart from the increasing number of social activities, sports venues and types of sports are also increasing: badminton, basketball, soccer, fitness, jogging, outdoor... Sports market is gradually increasing, so the sportswear market is also showing rapid growth, and its growth space is enough to accommodate sportswear development, becoming the most closely related to the development of China's apparel industry.


Nowadays, more and more advocates of sports and health. Besides, Zhongda children are the age of sports, and all kinds of sports are accompanied by the growth of young people. Children's clothing will also have such a stage, will eventually increase to the market segmentation, the market itself is constantly improved and mature, and change this sports children's clothing and comprehensive children's wear brand to seize the market situation.


In recent years, the world has been popular sports, adult market movement is more and more brands, in addition to international brands, such as domestic Lining, Anta, 361 degrees, XTEP, Hongxing Erke, PEAK and so on; many commercial streets have become a sports brand street. Children's clothing is also closely related to the trend of adult wear, such as little ADI, small Nike, although the price positioning is almost the same as adults, but it has been recognized by the market because of market demand. Children's physical needs, parents' buying needs and market trends determine the market space and demand for professional sportswear.


Therefore, nearly a year, in addition to the international small Nike, little ADI, and other high-end sports brand, the domestic three line offside, Prince of Jordan, and even Lining, Anta, XTEP, 331 degrees and other sports brands are launching the big boy sports market. This represents the current market gap and the space for subsequent market is very large. Children's clothing industry is a sunrise industry. It will be a fast developing branch of the garment industry in the future. However, whether the sports children's clothing brands have the ability to seize this opportunity depends on whether children's clothing brands have such qualities in their development process. Sports children's clothing is indeed a market shortcoming for children's clothing development in the future, but the market vacancy is only for those with professional ability.

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