"Early Autumn" Clothing Sings The Prelude To Autumn Clothing Market

　 Nowadays, many shopping malls are doing summer merchandise discounts and anti season sales season. Unlike previous years, this autumn clothing market pays more attention to seasonal segmentation. "Early autumn" clothing has sung the prelude to the autumn clothing market, which has attracted customers' attention, and people's consumption mentality has been further refined. Consumption in the early autumn is gradually increasing.

In a large clothing store in Jinzhou, some brands are being discounted. Many brands are low to seventy percent off, sixty percent off and half off. Many customers think that this is the best time to buy summer clothes. If they arrive at their favorite style, they have their own number, which makes people feel overvalued.

While the summer wear is on sale, the off-season sale of winter clothing is also in progress. The author found that in a discounted and anti season sales voice, "early autumn" clothing has quietly listed, and the major brand counters have replaced "models" for "early autumn" clothing to "play the plate". As a transitional type of clothing between late autumn and summer, Fabric The clothes in the early autumn are obviously thicker than those in summer. There are many short sleeves, middle sleeves or seven pairs of trousers, long sleeved dress and so on. A customer told the author: "before the autumn, they will wear long sleeves outside the sleeves of the short sleeves. Now the eight point sleeves in the market and so on are more and more suitable for the autumn wear. Though they may be worn for a short time, they will avoid the trouble of wearing their coats, and make these beautiful women more relaxed and graceful."

A shopping mall insider, Ms. Xu said, as the saying goes, two in August dressed in disorder, the temperature in summer and autumn in Northeast China is much different. People choose to distinguish clothing from summer to autumn. However, the actual situation is that in September, it is often very hot in the daytime and cool in the morning and evening. In the past, many people think that "early autumn" clothing is short to wear and market space is not large, but now many customers pay more attention to seasonal segmentation in their dress, and have a special liking for fabrics with a slightly thicker style and fashion. clothing Spend money. It is in the gap of this market that many brands have introduced clothes suitable for early autumn, as a supplement to late autumn clothing, especially suitable for the clothing market in late summer and early autumn. Her shopping malls, like other shopping malls, set up early autumn in early August. Dress And jackets accounted for about 30% of the sales in the clothing market, and sales volume was no more than discount. Summer wear Anti season sales. Winter clothes Weak. The introduction of "early autumn" clothing series helps businesses display their brand image. Even if customers do not buy them, they will also have an impression on the brand, which will help them to buy in the future. In the interview, the author found that unlike the discount sale of summer wear, early autumn clothing usually does not play ninety percent off. One industry insider told me that, compared with the discount summer wear, the profit point of early autumn clothing is even higher. It is for this reason that many garment manufacturers are optimistic about this market.