2011, Find Opportunities To Find Opportunities.

CHIC2010 has been closed for several months, but the value of the new concepts, new thinking, new strategies, new models and new cooperation that it brings to the industry and enterprises is still continuing.

Just as the industry is still busy trying to digest and digest the value brought by CHIC2010, the CHIC2011 with "discovery" as its theme has quietly started.

"Discovery" is an attitude, a method, a summing up of the past, and a vision for the future.

In fact, the 30 years of the development of China's garment industry are the 30 years of "discovery" and "exploration" by clothing people.

It is in their global perspective that they use the "discovery" perspective to examine the past, present and future of the industry, which has made great achievements in China's garment industry during this period. At present, China has become a major producer, exporter and consumer power in the world.

After 30 years of struggle, the core competitiveness of China's garment processing is changing from labor cost advantages to functional advantages, efficiency advantages and cost performance advantages. The upstream and downstream development of China's apparel industry chain is more and more specialized and refined, and the combination with the garment industry is more closely related. The service to the apparel industry is more practical, and the integration trend of product design and R & D is more obvious.

At the same time, with the rapid development of China's economy and the strength of the country, Chinese culture is gradually recognized by the world.

Consumers have long accepted and recognized "made in China" and have gradually accepted the concept of "China created".

Chinese clothing brands have already threatened international brands, making international brands feel an unprecedented sense of crisis.

In fact, in recent years, China

Of course, we also find that China has not yet entered the high-end of the global value chain. China's resources such as land and labor are losing, and the shortage of professionals is also a major bottleneck that perplexes the development of China's garment industry.

At the same time, due to the relatively short development time of China's garment industry, the accumulation of basic technology, culture, business and other fields is relatively weak, resulting in the industry's independent innovation consciousness and independent innovation ability are relatively weak.

In addition, the industrial chain innovation mechanism lacks upstream and downstream linkage channels, which makes the industrial chain's support for the garment industry decline, and also improves the innovation cost of the garment industry.

Clothing technology, management and other professional training and education are lagging behind, the latest, cutting-edge innovative ideas, science and technology, marketing management mode can not be quickly spread in the industry, dragging the pace of innovation in the apparel industry.

However, China's brand or initiative or passivity has already entered the international stage. International brands are beginning to penetrate into the two or three tier market while consolidating the high-end market. Now the best brands in the world and our "World War" at home in the same space have already begun.

This makes the "pformation" period of the integration, adjustment and upgrading of China's garment industry coming soon. An era of system operation and competition, which integrates industry, brand, business, culture, resource value, business rules and social responsibility, will also be inevitable.

Discovery is a vision for the future.

Future,

At present, the financial crisis has changed the pattern of the world's fashion industry. This has created opportunities for China's clothing brand to rise again, and the Chinese garment industry will usher in a new development climax.

In the future, the concept of industrial division of labor will become clearer and the refinement of business will become a major direction for the development of the industry.

The success of a brand does not depend on the all-round level of the enterprise, but tests the ability of resource integration and the management of the industrial chain.

In the future, with the change of lifestyle and consumption maturity of urban consumer groups, "cultural needs" will quickly enter the consumer's horizon.

The emergence and growth of new consumption concepts such as luxury consumption, personalized consumption, functional demand consumption and demand consumption in villages and towns will lead to new market opportunities and space.

Mature brand is not only to meet consumer demand, but also to guide consumer demand and even create consumer demand.

In the future, the garment industry in the future will change in the "fission" and "fusion".

"Split" refers to the further subdivision of the market and industry. "Aggregation" refers to the further accumulation of capital and resources to the dominant enterprises.

It is probably not brand war, price war, channel war, but capital war. Integration and integration must inevitably become inevitable.

Under the new situation, we must recognize the market environment, industrial status, competitive advantages and problems of our garment industry in the international competition according to the requirements of Scientific Outlook on Development.

After the baptism of the economic crisis, the entire Chinese garment industry has "washed away impetuosity and gained a lot of reason," finding the gap and looking for directions in a serious and modest way.

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Found that the road to power is becoming clearer.

To create an independent brand, China's garment industry has gone through twenty years of exploration, practice, learning and opening up. Now it has gone from the enlightenment stage to the new era of development and upgrading. The development of independent brand has become a conscious action of China's garment industry from "big country" to "strong country".

2011 is the first year of the "12th Five-Year" plan, and it is also a year to plan for the next 10 or 15 years. After the completion of the scale expansion mission, the brand development of China's value innovation will become a new historical task.

In April 26, 2010, at the national garment industry working conference, the China clothing association announced the guiding opinions on the establishment of a strong program for the development of China's clothing power.

The outline pointed out that the pformation from "clothing power" to "strong clothing country" and the strong country of clothing mainly embodied in four aspects: strong technology, strong brand, strong talent and sustainable power.

In order to pform from a large garment country to a strong garment country, we must first become a leading power in clothing technology, and have strong independent research and development capabilities, so that China's garment industry will always be at the forefront of the world.

Because any innovation can not be separated from the support of science and technology. Only when the level of industrial technology reaches the corresponding level, can industries and enterprises successfully implement brand strategy, going global strategy, capital strategy, collectivization strategy, differentiation strategy and industrial strategy pfer layout.

To this end, we need to build a technological innovation chain linking upstream and downstream industries and run through related industries, realize the popularization and application of mature technology in the industry, and build a three-dimensional network system of sustainable development, integration and linkage.

In terms of industrial structure, we should realize the national integration of garment market, narrow the gap between urban and rural areas from the aspects of market consumption mode, consumption brand, consumption quantity, consumption pattern and so on. We should break through the single form of wholesale market, big shopping mall and brand exclusive store, and diversify in the market mode. We should realize the nationwide rational layout of the garment industry, realize the functional division of labor between the coastal areas and the inland areas, realize the complementary advantages and common development of the national garment industry, and encourage the diversified development of the enterprises' formats, so as to form the differences and complementary patterns of the various forms of enterprises, such as brand groups, brand retailers, brand processors and brand buyers.

At present, China's textile and apparel "12th Five-Year plan" and "power program" are being formulated and implemented.

Under the new situation, in the key ten years ahead, it is more necessary for the whole industry to "discover" the value of its own businesses, industries and the global garment industry.

It is found that value is pmitted in CHIC.

In order to let the industry have a perfect platform to show new "discovery" and find new "discovery".

In 2011, the work of CHIC organizers will focus on "new consciousness", "new attitude", "new concern", "new fashion" and "new time and space".

At present, opportunities, changes and challenges are at the same time.

CHIC put forward the theme of "discovery" in time, while carrying the historical mission, more embodies the direction of the future industry development, making the brand in the process of development can quickly find practical ways of pformation and promotion.

The purpose of its decisive action is to cater for the times, and to grasp the times to lead the times, to continue the glorious historical progress of the brand and the position of the international fashion discourse right of the industry.

As the leading edge of fashion and healthy lifestyle, a comprehensive provider of resources for sustainable brand development and market development is an excellent provider of high-end, professional, humanized services and effective solutions.

CHIC organizers are working hard to build CHIC into a world-class, most influential and spreading brand fashion show to create highly specialized service oriented business brands.

The function, value and influence of CHIC may not need to be interpreted too much. There are not many reasons to participate in CHIC, because it has been proven, well known and recognized by domestic and foreign industries.

For enterprises, it is more important to consider how to participate in it, how to make good use of the resources and services of CHIC, so as to fully reflect and sublimate their brand value.

In 2011, when people gathered, displayed and collided with their discoveries in CHIC, they would bring a powerful force.

We believe that this force may change the pattern of the domestic garment industry once again, and will also enhance the position and influence of Chinese clothing industry in the world fashion industry. Perhaps the energy gathered by this new discovery will make China closer to the dream of "clothing powerful nation".

In 2011, let us share the dream and hope to open the CHIC discovery journey.