Lining'S History Of Brand Development (Part One)

In 1990, at the beginning of Lining Sports Products Co., Ltd., he joined hands with the Chinese Olympic Committee to promote the development of Chinese sports through sporting goods business, and spared no effort to sponsor sports events.

In 1995, Li Ning Co became the leader of China's sporting goods industry.

In 2004, Li Ning Co continued to maintain its leading position in the industry. Its sales volume reached a record high and sprinted toward the goal of world-class brands.

1990 -1992 - the founding stage

1993 -1995 - high speed development stage

1996 -1998 -- operation adjustment stage

1999 -2001 - the two stage of development

2002 -2003 -- the stage of brand remolding

2004 to date - Specialization Development Stage

In 1989,

In May 1990, Li Ning Co started in Sanshui, Guangdong, and engaged in the production and operation of "Lining" sportswear.

In August 1990, the "Lining" sportswear was selected as the Eleventh Asian Games torch relay designated clothing, the Chinese national team participated in the Asian Games award dress and the Chinese and foreign reporters designated clothing, "Lining card" with the Asian Games torch spread throughout the country.

In 1991,

In 1992,

In 1993, Li Ning Co moved to Beijing.

In 1993,

In 1995, Li Ning Co participated in the "China Sporting Goods Fair" in Tianjin. The order volume accounted for half of the total turnover and became the leader of China's sporting goods industry.

In 1996, Li Ning Co sponsored the Chinese sports delegation to participate in the twenty-six Atlanta Olympic Games.

In 1997, Li Ning Co established the Lining gymnastic school in Foshan. This is the first gymnastic training institution built by enterprises.

In 1997, Li Ning Co set up a self distribution network in the whole country.

In early 1998, Beijing Lining sporting goods Co., Ltd. was established.

In March 1998, Li Ning Co took the lead in building the first design and development center of sportswear and shoes in Foshan, Guangdong.

In April 1998, Li Ning Co and the United States DuPont Co (now the company of Weida) cooperate to introduce CoolmaxR fabric.

In August 1998, China encountered an unprecedented flood disaster. The Li Ning Co paid 6 million yuan to Jiangxi, Anhui, Hunan, Hubei and Northeast China.

In 1999, Li Ning Co and SAP company, the introduction of AFS clothing and footwear solutions, China's first implementation of the ERP sporting goods enterprises.

In June 2000, Li Ning Co successfully sponsored the success of the French Gymnastic Association. Lining products became the only equipment for the French gymnastics team to compete and receive awards.

In 2000, Li Ning Co sponsored the Chinese sports delegation to participate in the twenty-seventh Sydney Olympic Games. "Dragon clothing" and "butterfly shoes" were selected as "best prize equipment" by journalists from all over the world.

In 2001, Li Ning Co signed a contract with a famous designer in Italy and France, and the product design took the road of specialization and internationalization.

In July 2001, the Chinese diving team wore the "Lining" diving suit to the World Diving Championships.

In October 2001, Li Ning Co's first overseas brand image shop opened in Santander, Spain.

In December 2001, Mr. Lining served as "China marrow bank" and "love ambassador".

In 2001, Li Ning Co's turnover amounted to about 734 million yuan.

Lining brand in 2002, Li Ning Co established a brand-new brand positioning: Lining, anything is possible.

In 2002, Li Ning Co and DuPont Co (now the company of Weida) to establish cooperation, Lycra fabrics are widely used in Lining clothing.

In September 2002, the Li Ning Co provided the Spanish women's basketball team with a one-man uniform for the Fourteenth World Women's basketball championship.

At the end of 2002, Li Ning Co established its mission, vision, values and business development strategy.

In 2002, Li Ning Co's turnover amounted to about 958 million yuan.

In August 2003, the third generation of Lining's image shop was launched nationwide.

In November 2003, the Lining Cup National Collegiate five person Soccer League was officially launched in 13 provinces and municipalities such as Beijing, Tianjin and Shanghai, and the carnival started in the whole country.