Clothing Agents: Control Method Of Incoming Volume

Clothing companies will give agents or dealers a new year to determine the task volume, that is, to set up a task line, but such a task, the agent is under the huge operating pressure and inventory risk, especially the problems and hidden dangers of men's wear dealers have gradually emerged.

Agents and franchisees go through at least 4 orders of commodities each year, but almost every order is faced with many problems, such as total control how to calculate and solve, how to make a reasonable adjustment of the proportion of each category, especially the problem of distributors and franchisees is the allocation of price bands and sizes. It seems that the annual order will spend most of time on price distribution and size allocation. In the face of the above problems, agents seem to be doing their own preparation and adjustment, but every time they seem to be unsatisfactory, this is because the digital analysis methods and ideas before ordering will be misleading and deviant. Now let's jointly analyze how to do well the digital analysis and statistical work before ordering. Clothing brands

According to the data analysis of the men's clothing agents I have served, the annual stock rate of marketing has almost reached 35%, and most of the agents' inventory is about 50%. In the face of such a business situation, agents have to accept the new annual target growth rate of 10%-20% in every new year. This vicious cycle has great potential risks to Brand Company or agents.

The above paragraph refers to the problem of total quantity control in the order meeting. Some agents say that I want to control the total amount, but the company has already given me an index, that is, I have to order these quantities enough, and there is no way to control them.

What are we going to do in the face of such problems?

First of all, we should carefully classify and analyze the actual sales situation of our shop.

According to the actual sales situation of the shops, we should pay close attention to the commodity category analysis. What we should pay attention to is whether the marketing condition of last year is in a profitable State, a flat state or a loss state. If it is a profitable State, then we have to increase the space of last year's marketing data. If so, what aspects will it show?

What is the room for growth in all aspects?

This data standard is the first prediction index of total quantity control in the new year, but it is not perfect yet, and it needs two indicators to predict and adjust.

If we think that last year's marketing situation is at a level, then we have to see how much the inventory ratio has reached last year.

What is the total effective inventory of these inventory commodities?

And classify them and re adjust the total control.

If our marketing situation is at a loss last year, we will have to calculate the balance of store marketing, but we should also consider the factors such as inventory rate, discount rate and opportunity loss of commodity management.

Then we will analyze the real situation of our breakeven point.

通常我们在做店铺盈亏平衡点计算的时候，有两个关键的指标我们通常都是模糊的，一个是平均折扣率，还有一个就是库存率，通常我们的老板们总是认为自己的平均销售折扣控制得很好，但经过去年的营销数据计算之后，发现公司给提供的口头平均销售率往往比实际的平均销售折扣要高出很多，甚至很多老板一味地追求高的销售额，但忽略了折扣的控制，导致很多商品的销售是不赚钱的，甚至是亏损销售，但一味地督促终端店铺提升销售额，在某种角度来说只是清理商品的策略，并不是赚钱的策略；至于库存率，通常老板们几乎不承认自己有巨大的库存量，往往这种羞涩，就带给我们的确是越来越大的资金占用以及库存成本的损失，所以在做店铺盈亏平衡计算的时候，正确并且客观的提供库存率，是我们对第二年度做好店铺商品需求预测非常重要的工作之一，同

It's also an important job to reduce inventory pressure.

Next, a very important point is the opportunity loss analysis of commodity management.

A very simple example. Last year, our total sales volume was 10 million. When we were making the total purchase plan this year, we did not purchase goods according to the 10 million index. Even if our total quantity this year increased by 20% on the basis of the total volume last year, that is 12 million, but where did the increase 2 million come from?

At this point, we will calculate how many sales we lost during the sales process last year due to improper merchandise management.

For example, due to the lack of certainty in the future sale of goods, the number of goods that are out of stock, the sales lost in the course of sales, the loss of sales and maintenance, and the loss of sales due to the shortage of goods and the allocation of goods between shops.

This is a loss of commodity management opportunities. Please do not belittle these opportunities losses. We can use scientific methods and formulas to effectively calculate the loss of these parts in the past year and how much he has accounted for in our annual sales. Then we will restore these missing sales losses to categories of sales analysis last year, and come up with a new total quantity, which will be a key indicator for the total quantity control of our orders this year.