Effective Marketing Determines The Success Of Entrepreneurship.

The quality of entrepreneurial projects often determines whether or not they can succeed in business.

Maybe the same project can be very successful in some hands, but for others, it leads to family destruction.

In the initial stage, whether the project can succeed depends on effective marketing, and the key to success is management.

This article only talks about marketing.

It is a very important criterion to determine whether a project is good or bad, and whether the product is easy to enter the market.

This involves the marketing of products.

The standard of products easy to enter the market is whether the target market of the product is clear and whether there is no special threshold for entry.

Does the product target market clearly see whether there is a centralized sales channel or a centralized market?

Let me take the new ice painting project I talked about as an example to illustrate:

The market for icy pictures (upgraded products of crystal pictures) may be vague in some business operators' eyes, but if you think about it, consider the market very clearly.

Because you only need to find studio and photo studio or digital photography.

They are the centralized sales offices of the market and direct access to sales, all over the country.

And what about ice painting?

If it is finished product sales, I am afraid most of the small counties (big cities may have, but that is not a lot of Shanghai, Beijing), there is no market specializing in the sale of decorative paintings, and some may also be a corner of the shopping mall.

That is to say, access is not necessarily smooth.

However, because this business is made of large format products, the single profit is also high, of course, can not give up.

So this sales channel can only be established by itself.

For example, cooperative sales with shopping malls, cooperative sales with decorative materials stores, cooperation with decoration companies, and cooperation with glass shops.

OK, now our project has established two marketing channels.

Is there any other way to expand sales?

This involves marketing methods.

Big companies have the power to invest in big ads for promotion.

Because you do not have so much capital, there are limited personnel venues, and even too much business at the beginning can also lead to disaster.

Why?

Simply put: radish is not washed. No turnip will be left next time.

It is the beginning stage, that is, the need to sell products and the reputation of products and brands.

Therefore, it is imperative to advance step by step.

But we still have a way to promote sales with very little input.

One of the secrets of marketing: use the power of free.

You can make a free image for the leader of an important unit. You can make the school motto free of charge.

Marketing Secrets two: with the help of media topic marketing, the glass art window and the art glass door of a certain store have become a landscape of this county.

People will find you when they see this news.

Three of Marketing Secrets: let's keep a little bit of thinking for you.

Sum up:

When choosing a startup project, your first consideration is whether the marketing of the project is easy to design and execute, and it is easy to establish a marketing channel, and the cost can not be too large.

Second, it is also necessary to consider whether or not it is easy to establish word of mouth because word of mouth will give you free advertising.

Third, whether they can innovate or form an independent marketing mode or independent access.

With the above three points, the quality of the product or the quality of service provided can be guaranteed. The basic problem of the project is not large.