Jiujiang, Jiangxi: Enterprises Are Busy Preparing For The "Double 11"

As the "Double 11" is approaching, in the e-commerce live broadcast room of Jiangxi Jiujiang Ruichang Spicy Agricultural Products Co., Ltd. (hereinafter referred to as "Spicy Company"), the anchors are warmly recommending seasonal products such as fresh duck eggs, dried duck legs, dry salted duck to netizens.

Established in 2009, Yixiang Company focuses on processing fresh duck eggs. In recent years, based on the deep processing of agricultural products, the company insists on innovative development, and continues to improve the industrial chain. From the initial small workshop, the company has developed into a local famous national key leading enterprise in agricultural industrialization.

"In order to welcome the upcoming" Double 11 ", we have set up a special e-commerce live broadcast team. In addition to promoting traditional duck eggs and preserved eggs, we also list peach cakes, duck legs, chili sauce, bacon and other products as key promotional content, and are committed to creating a number of popular products. Different from other e-commerce broadcast rooms, we also broadcast the production process of the product, so that consumers can buy and eat at ease. " Chen Jiao, head of e-commerce business of Yixiang Company, said.

Distribution, warehousing, packaging... In the Hongxing Down E-commerce Pioneer Park, Hengtang Town, Lushan City, Jiujiang, Jiangxi Province, workers are rushing to make orders to prepare for the upcoming "Double 11".

In the production workshop of Lushan Han'ao Garments Co., Ltd. (hereinafter referred to as "Han'ao Garments"), each production line is fully utilized to produce more than 3000 pieces of down jackets every day. "These are the down jackets that will be sent to all parts of the country, and the express company will collect them every afternoon. At present, the company sells about 5000 down jackets every day," said Huang Xiaoxing, the head of Han'ao Clothing.

In the Red Star Down E-commerce Pioneering Park, there are many down E-commerce enterprises like Han Ao Clothing. "The industrial park has a perfect down industry chain, and the problems such as raw material supply, express logistics, and e-commerce live broadcast can be solved in a one-stop way." Huang Xiaoxing said that the complete and mature industry chain is a strong backing for the sustainable and stable development of the local down industry.

Down industry is the traditional pillar industry of Hengtang Town, Lushan City. At present, there are more than 300 down related enterprises in Hengtang Town Red Star Down E-commerce Pioneer Park, with an annual output of more than 80 million down jackets. In recent years, the local government has actively seized the digital economy, promoted the transformation of the traditional production and marketing model to e-commerce retail, and created a new way for the transformation of the down industry. At the same time, relying on the Down E-commerce Pioneer Park, the local government has also built a "live broadcast incubation base", launched anchor training, short video training, live broadcast project incubation and other services to help down enterprises transform and upgrade.

(Source: China News Network)