Intelligent Temperature Control Clothing And Other "New Species" Become Market Favorites

This autumn and winter, "new species" such as intelligent temperature controlled clothing became market favorites, bringing new profit growth points to enterprises

How much technology can a garment have?

From cotton, linen and wool to new textile materials, from single component to multi-component, from conventional products to multi-functional superposition... Many businesses actively carry out independent, original and leading scientific and technological breakthroughs to accelerate the formation of new quality productivity in the textile industry. 　

This autumn and winter, scientific and technological clothing continued to advance, and more diversified color matching formulas and wear styles came into public view.

From October 31 to November 4, at the third offline exhibition of the 136th Canton Fair, the "Ranunculus Silk" fabric made of pure plant dyes, the cold transfer process of changing the "soul" of cowboy washing, the three in one jacket that can inflate the air bag... The classic blue and white porcelain and tie dyeing patterns on the clothing, superimposed buttons and cheongsam cloud shoulder design, It shows the deep integration of fashion national style and emerging technology.

According to the data of Tianyancha Professional Edition, up to now, there are nearly 28 million garment related enterprises in China. By 2024, 5.03 million new registered enterprises had been registered by September, and this year is expected to exceed the number of new registered enterprises last year.

Give consideration to technology and fashion

How much technology can a garment have?

"The weather in Chongqing is only summer and winter. It's still very cold in the morning when I go out, but it's very hot in the afternoon. I snapped up a fashion that can control the temperature with the help of the" Double 11 "event, and I feel very good!" Ms. Liu, who lives in Xinghu Road Community, Chongqing, told reporters that the rise of intelligent temperature controlled clothing not only meets the demand for clothing practicality, It has become a fashionable item in autumn and winter.

The reporter found that the intelligent temperature control clothing, as a "new species", can automatically adjust the temperature control according to the ambient temperature and human activity status to ensure that the wearer can maintain a comfortable body feeling in different environments.

"Today's outdoor camping clothes are actually moving towards a more daily development direction." Chen Geng, president of Fujian Shangfei Garment Co., Ltd., said that today's outdoor clothes should not only be powerful, but also take into account the appearance and comfort. The "inflatable amphibious rescue three in one jacket" produced by the enterprise is equipped with four inflatable capsules in the inner liner, which are used to keep warm by manually filling air. The inflatable gallbladder can also help the wearer float when falling into the water, so as to avoid the main trunk losing temperature to the greatest extent and strive for more survival opportunities.

"Through data analysis, your physical ability has reached the limit, please adjust your exercise status as soon as possible!" "Alarm! Your physical sign information is abnormal, and the probability of suffering from cardiovascular and cerebrovascular diseases has exceeded 80%, please go to the hospital for further inspection!" This is a clothing developed by Northwest Polytechnical University, which weaves high-performance fiber strain sensors into the clothing, And developed a flexible wearable intelligent health monitoring system, which can "predict" the human health status.

With the continuous innovation of clothing technology, the application of heat preservation technology in autumn and winter clothing has become a highlight of the clothing market this year. Whether it is hot mountain outdoor products or endless urban functional wind, consumers are increasingly obsessed with the scientific and technological performance of products. Material technologies such as "far-infrared heat storage" and "volcanic rock heat storage" are widely used in autumn and winter clothing such as down jackets, which not only improves the warmth retention performance of clothing, but also brings people a new wearing experience.

According to the data of the National Bureau of Statistics, since 2023, China's retail markets of clothing, shoes and hats, knitwear and textiles have shown a strong recovery momentum, with the annual retail sales exceeding 1.4 trillion yuan, up 12.9% year on year.

Personalized design is becoming a trend

In the AI era, the personalized customization of middle and high-end clothing is surging. With the help of tools to improve the efficiency of clothing design, it is rapidly changing the clothing design ecology. "Through the advantages of enterprises, with the help of big data and customer group data, combined with the style of customers, differentiated design has become a new link of current clothing design." Liu Zhuocheng, a clothing designer in Chongqing, told reporters that they found popular styles, carried out personalized design, and presented them in 3D through the collection of big data, combined with the situation of customers in different countries and regions, It is not the traditional way of proofing and waiting for the confirmation of the guests, which greatly improves the efficiency.

"Compared with AI, the most important skill of designers will not be replaced, that is, aesthetics. The biggest mission of designers is to improve aesthetics and complete design with tools." Fashion design AI tool D Long Bo, the head of SD, said that AI products can be displayed online from clothing design, style change and sample, relying on tools to complete trivial work, and a finished product can be seen intuitively.

Handmade button down cardigan, horse face skirt... In the wardrobe of Ms. Peng, a post-80s white-collar worker in Chongqing, there are many new Chinese custom clothes.

"Recently, there have been a lot of young people coming to the clothing store for customization, mostly for new Chinese clothes. From the second half of last year to this year, the number of customers coming here for customization has increased by about 60%." Wei Tingting, head of Chandong Oriental, a new Chinese custom clothing store in Liangjiang New Area, Chongqing, said that the clothes in the store are mainly divided into "fashion China" categories suitable for daily wear, as well as tea art The price of "comfortable Zen clothes" in traditional cultural scenes such as playing the piano ranges from several hundred yuan to tens of thousands yuan.

Compared with the new Chinese clothing stores, e-commerce felt the flow of new Chinese clothing earlier.

"From the end of 2022, on average, four models will be produced every month to meet the explosive demand." Cai Xiaotong, the designer of the Hanfu design brand "Weaving Division", said that the number of SKUs (inventory units) in their stores on multiple platforms has exceeded 3200, winning the best seller list of women's Hanfu stores. Li Mengyuan, the co-founder of "Weaving Department", told reporters that in the early industry, a skirt could be delivered 60 days or more after placing an order, but now there is a large influx of practitioners and the industrial chain is more complete, which can achieve a 48 hour delivery rate of 70%.

Get through the new path of "fashion+trade"

More and more consumers are attracted by the charm of the new Chinese style, and some businesses have also gained "sky shattering traffic". Compared with the same period two years ago, the turnover of Tang and Han clothing categories has increased several times. In this regard, Li Ran, director of the Department of Applied Economics of Chongqing Technology and Business University, suggested that businesses should avoid blindly pursuing quantity and heat while ignoring product quality. In the process of design and production, they should respect traditional culture and draw inspiration and strength from it, rather than simply copying or imitating.

Recently, the first China "Made in Chongqing" Clothing Purchasing Festival was held in Jiefangbei Cross Golden Street, aiming to promote the effective integration of Chongqing's textile and clothing industry chain resources and build a leading textile and clothing industry and trade city in China. Luo Li, deputy director of Chongqing Municipal Commission of Economy and Information Technology, said that at present, "Made in Chongqing" clothing is deepening its integration with modern producer services. Chongqing should take the opportunity of building a national industrial design demonstration city and a global design city, focus on building a comprehensive service ecosystem, and high-level enable new industrialization of the clothing industry.

Xia Lingmin, secretary-general of the China Textile Industry Federation, who came to Chongqing to attend the conference, pointed out that in the face of a new development environment, the clothing industry should use the combination of "design+market+industry" to connect the creative chain, market chain and industrial chain, build a "strong magnetic field" for high-quality development of the textile and clothing industry, and open up a new path of "fashion+trade".

Data shows that in the first half of this year, the revenue of Xiangxing (China) Group Co., Ltd. increased by about 20% year on year. "Our export and domestic sales of our products are" opening in February and August ". This year, export orders have increased significantly, while domestic sales have remained stable." Xiang Xing President Huang Zaixing said that with the increase of fitness crowd, especially the growth of outdoor sports consumption, the rapid growth of functional fabric demand has also become an important growth point for enterprises.

According to the 2023 Warm Clothing Consumption Observation released by the e-commerce platform, the post-00s and post-90s people have become the main force of consumption growth, with a month on month growth of more than 65%. The new generation of consumers in the pursuit of the concept of quality price ratio, both warm and beautiful clothes, but also have other functions. This trend has promoted the innovation of the clothing industry to meet the increasingly sophisticated and diverse needs of consumers. (Reporter Li Guo)

(Source: Workers Daily)